On January 6, 2022, Great Wall Motor released production and sales data for December 2021, of which 162,369 new cars were sold, an increase of 8.2% year-on-year and 32.5% month-on-month. In the whole year of 2021, Great Wall Motors sold 1,280,993 units, counting several zeros together, and Great Wall Motors' overseas sales also reached 142,793 units, an increase of 103.7% year-on-year. The annual sales of more than 1.28 million vehicles is also enough to see the leading position of Great Wall Motors in its own brands.
New brands New products
Behind the achievement of more than 1.28 million vehicles is the new brand and new products of Great Wall Motors, including Haval Chitu, Haval Divine Beast, Wei brand latte, Wei brand mocha, tank 300 city version, tank 500, Euler good cat GT and many other new models and replacement models. Not only to meet the differentiated needs of different users, but also to let consumers have a new understanding: the original car name can still be like this.
Among them, the Haval brand, in 2021 sales is also more than 770,000 vehicles, the most well-known is to determine the name of the vehicle in the form of voting, which is undoubtedly to narrow the distance between consumers and car brands. Haval dog sales continued to climb, selling more than 100,000 vehicles a year, including 13,028 units in a single month in December. And Haval has not forgotten the "veteran" of H6, the third generation of H6 with a full range of upgrades, annual sales of more than 370,000 vehicles, defending the crown of the crown.
Under the Great Wall Motor brand, Euler has renewed its positioning as a "car brand that loves women more", which pays attention to the travel needs of female users, and launches a number of new members of the cat family such as ballet cats, punk cats, and lightning cats, and continues to stage product transformation. Euler's annual sales reached 135,028 units in 2021, up 140% year-on-year.
Wei brand is the first brand that dares to face the hard "two fields", with DHT oil-electric hybrid technology, officially broke the gap in the field of HEV of independent brands, of which the listing of Macchiato DHT and latte DHT highlights the charm of "a new generation of intelligent cars". Just in January, mocha DHT-PHEV will also officially open pre-sale, and the dream of the much-watched Internet celebrity model will also be launched in 2022.
Under the various product sequences of Great Wall Motors, I think the most eye-catching is the Tank 300, since its listing, the sales of the Tank 300 have continued to rise, with a total of 84,588 vehicles delivered in 2021, and more than 11,000 vehicles delivered in December, an increase of 18.3% month-on-month. Among them, the market share of the tank brand in the domestic off-road vehicle market exceeds 50%, which is undoubtedly the top spot.
Later, after the independence of the tank brand, it created a new category of "tide play off-road", created two major product matrices of "mecha technology" and "business luxury", and completed the comprehensive coverage of the high-end off-road SUV market from compact to full-size.
The last thing to say is the Great Wall pickup truck series - Great Wall Cannon, although there is only one model, but the Great Wall has given it a flower, the Great Wall Gun is fully developed into fashion commercial, passenger leisure two categories, 2021 passenger gun global version, artillery, black bullets, brigade guns, locomotive guns, etc. have been listed, full-size pickup trucks, supercar pickup concept cars, King Kong gun and other new cars made a stunning appearance. In addition, it has been listed and sold in more than 50 countries on four continents, including Australia, Chile, South Africa and Egypt, becoming Australia's first Chinese brand to obtain five stars under the latest A-NCAP standards.
China core
In 2021, Great Wall Motors released 3.0T+9AT/9HAT in the field of efficient fuel, and has achieved mass production of the first tank 500 model equipped with this power. The lemon hybrid DHT is mass-produced on lattes, macchiato, red rabbit and other models, as the first hard Honda, Toyota hybrid technology DHT, but also set off a hybrid wave, but also Made in China to the world.