In recent years, Meizu has adopted a strategy of streamlining its product lines, focusing on the polishing and optimization of its models, but the market response is flat. At the same time, the "3 zero mobile phone" announced the failure, and the Flyme mobile phone cloud backup function is about to be shut down, which shows that Meizu's recent development is not smooth, and Meizu urgently needs more new products to stabilize the user base and market. Today, Meizu officials finally officially announced that they will officially hold the Meizu New Force Winter New Product Launch Conference on January 12.
At present, Meizu has officially announced part of the content of the conference, and will release Lipro, PANDAER, mBlu series products, mainly smart home and accessories products. However, there are also breaking news that the first charm blue model after the return is likely to be released at this conference.
Since the official announcement of the return in November last year, the Charm Blue brand has released new headphones. At the same time, combined with the long article "Looking Up at the Stars and Being Down-to-earth" of "Youth Good Products", the charm blue model is already in the return plan, and will focus on the experience of the thousand yuan machine, and is committed to reducing the entry threshold of the Flyme system. Earlier, a Meizu model displayed as "M2110" was on the network, it is reported that it is a model that will be named Charm Blue 10, but the configuration is very entry-level, only equipped with a 6.52-inch 1600×720P resolution LCD screen, and only equipped with an entry-level processor that does not support 4G networks. It is still unclear whether the first model after the return of Charm Blue is the product.
Product information about Meizu's new winter product launch is still to be announced.