The Samsung Galaxy S21 FE, which has been "pigeon" for half a year, was finally officially released on January 4, 2022, but only the overseas price was announced at that time, and the price of the National Bank of China was not announced. According to industry forecasts, it should be the same as the previous generation of Samsung Galaxy S20 FE, and what I did not expect was that Samsung actually increased its price.
On January 6, Samsung officially announced the price of the National Bank of China for the Samsung Galaxy S21 FE, and the information showed that there were two versions of the Samsung Galaxy S21 FE, namely 8GB RAM + 128GB ROM, priced at 4599 yuan; 8GB RAM + 256GB ROM, priced at 4999 yuan.
See? This is all in 2022 Samsung dares to sell models based on the Snapdragon 888 platform to 4599 yuan. No wonder the price was announced netizens said: Lu Taiwen does not want to sell in the Chinese market? This price comes with a dissuasive feature. Other models we are no better than the Samsung Galaxy S21 is now in the country to fall to about 3500 yuan, why don't you choose it but choose its scaled-down version? This is a bit counterintuitive.
In addition, now the domestic model based on the Qualcomm Snapdragon 8 mobile platform has begun to blow out, and the price is much more affordable than the Samsung Galaxy S21 FE. Let's not talk about the Xiaomi Mi 12 series, the starting price is only 3699 yuan, even if the Xiaomi Mi 12 Pro starting price is how much. Consumers at the same price are not stupid, why buy a Samsung Galaxy S21 FE? Therefore, the start of Samsung's domestic sales, or falling to other deaths, is not only because of the impact of the Samsung Note 7 incident that year. Samsung can't see the situation clearly and doesn't understand the real psychological needs of real consumers in China. Your price is no problem, at least let everyone feel the value for money, 4500 yuan to buy Samsung Galaxy S21 FE can feel this psychology?
Of course, from another external point of view, Samsung is very likely to be deliberate, because Samsung does not expect to sell much in China, so the pricing is to set off the high price overseas. Anyway, the price is set low in the Chinese market and can not sell much, it is better to set a high point to let overseas consumers feel that they buy the Samsung Galaxy S21 FE international version is not very expensive, let them find a psychological balance.