Introduction: Generally speaking, the new car that appears in the finale of the product year is destined to come a lot.
For Geely Automobile, the past 2021 is an absolute product year. Four months after the listing of the fourth generation of Emgrand based on the BMA architecture, The 09 became the new flagship of the Lynk & Co brand, the delivery of the Extreme Kr 001, and the listing of the fourth generation of Emgrand built on the BMA architecture, Emgrand L also officially announced the price on the last day of 2021.
From the perspective of model distribution, Emgrand L is very simple and clear. There are two models listed this time, priced at 99,900 yuan and 109,900 yuan respectively, of which the difference of 10,000 yuan, in addition to the difference in the details of comfort, is mainly in the configuration list to pull the configuration of auxiliary driving.
Obviously, such a way is easy to make Emgrand L's "only do high match" attitude deeply rooted in the hearts of the people. However, as the high-end car of the Emgrand family, the Emgrand L, which debuted in the finale in 2021, also gave people more imagination about its performance in 2022.
Let's first look at the "only do high match" part. At the end of August, the fourth generation of Emgrand was officially listed, and at that time, its price range of 69,900 yuan to 89,900 yuan even gave people the illusion of product positioning downgrading.
Not long after, at the Chengdu Auto Show, Geely officially released the "Energy Storm" design style, on the basis of the "Chinese Energy" aesthetic, as a design scheme coexisting with the "Energy Strings" (representative models: 4th generation Emgrand, "China Star" series, etc.), Emgrand L is the first Geely sedan to adopt this design style after Xingyue X.
Two months later, more product information of Emgrand L surfaced, and Geely also held a very pure static shooting activity for it in Sanya, so that the media present had at least a full day of shooting time, fully calm down to feel the upward experience brought by the design.
After another two months, Emgrand L was officially listed.
I believe that many people in the previous series of activities, can already feel the difference between Emgrand L and the fourth generation of Emgrand in product positioning.
Unlike the traditional model name in which L simply elongates the wheelbase, the Emgrand L represents a higher pattern of Lager (more space), Leading (stronger technology) and Luxury (higher grade).
In the listing activities, Emgrand L interpreted the meaning represented by L with "20 unique items of the same class, 15 kinds of peer leadership, and 30 kinds of standard equipment", as well as obvious changes in body length and wheelbase, and also fulfilled the promise of the product warm-up process.
Combined with its price of 100,000 yuan, it not only has the courage to be tough with the mainstream joint venture model, but more importantly, it makes people feel sorry for the upcoming launch of the 2022 T-Ray God Intelligence Engine Hi · X hybrid version of emgrand L is full of expectations.
Models that can make their debut in the grand finale of the product year are destined to play an important role in the brand. Standing on the cornerstone of word-of-mouth with 3.33 million users, Emgrand L relies on the BMA architecture to fully enjoy the latest technological achievements in design style, car manufacturing technology, power and intelligent technology brought about by the geely 4.0 era.
Emgrand L has unveiled a new curtain on 2022 while finalizing 2021. In the new year, can TA use 100,000 yuan as a fulcrum to leverage a larger market space? Let's wait and see.