As the year draws to a close, eating well has gradually become the consensus of people, which not only drives the recovery of high-end catering, but also promotes the consumption of imported seafood. After the impact of the epidemic in 2020, the salmon consumption of the Chinese people ushered in a strong rebound.
From Hema learned that the sales of salmon have exceeded the level before the epidemic, and a beautiful "turnaround battle" has been fought.
Salmon as a nutritious and healthy seafood, popular with global diners, in recent years, new retail brought about by the diversification of purchase channels, as well as the popularity of cooking methods, imported salmon also from high-end Japanese food stores, into ordinary people's homes, consumption continues to popularize.
However, the black swan event in 2020 has greatly reduced the enthusiasm of the Chinese people for salmon consumption, and the growth momentum of the entire industry has been interrupted.
In the post-epidemic era, people are also paying more attention to health and nutrition, and salmon, which is rich in high-quality protein, has quickly returned to people's tables. In March last year, salmon was selected for the menu of the 2022 Beijing Winter Olympics, further relieving consumers' concerns about salmon.
In the capital market, the stock prices of global salmon farming and deep processing enterprises have performed well since last year, showing that the capital market is favored for their future development.
According to the Norwegian Seafood Agency, in the first eight months of 2021, Norway exported 18,079 tons of chilled whole salmon to China, exceeding the annual export volume in 2020.
Hema data shows that last month's Sales of Hema Salmon increased 3 times year-on-year, even exceeding the pre-epidemic level. In addition to coastal cities such as Beijing, Shanghai, Guangzhou, and Shenzhen, today's central and western provinces and cities such as Kunming, Chongqing, and Wuhan, consumers' consumption awareness of salmon is also strengthening.
It is worth mentioning that after the epidemic, consumers have also paid more attention to the quality and freshness management of salmon, which further forced the industrialization, industrialization and standardization of the entire industrial chain of domestic salmon.
Taking Hema as an example, last year, in cooperation with Jiawo and other head aquaculture and processing enterprises, the processing center was laid out nationwide, and the daily fresh salmon products were fully launched, ensuring the ultimate freshness of salmon products in the domestic circulation link.
In terms of export volume, China has become the world's third largest market for Norwegian seafood. Hema procurement Tang Xia said that salmon and other imported seafood, not only can meet the domestic escalating consumer demand, in the diet structure, food diversification is also conducive to the improvement of national health level, the future of Chinese consumers for high-quality overseas fresh goods will continue to expand.
(Text/Xiao Zhi)