Through strategic cooperation at the source and large-scale procurement, Hema signed a supply plan with the Norwegian salmon breeding base and factory. Stable supply throughout the year, optimal cost of the whole link, and the fastest circulation efficiency".
The reporter learned from Hema that in recent years, ordinary fish sashimi has been difficult to meet the needs of domestic consumers, salmon belly, salmon belly and other goods sales growth rate is increasing year by year, and the purchase of fresh-cut fish is becoming a new trend.
In order to ensure that the salmon can reach the consumer's table in a fresher state, Hema has set up a "speed line" for Norwegian salmon, with which the salmon arrival time has been shortened from 90 hours to 72 hours. At the same time, as one of the first countries to introduce a traceability system, Norway has high quality requirements for export products, and the traceability system can track detailed information about the health and harvest of salmon from harvest to transportation, ensuring that food safety is controllable throughout the process.
According to statistics, more and more Chinese consumers tend to choose Norwegian salmon. According to a report by the Norwegian Seafood Council, Norwegian salmon exports to China in 2023 will increase by 65% year-on-year. Hema data shows that last year, the salmon users of Hema increased by 48% year-on-year, and the sales volume increased by more than 50% year-on-year, making it "one of the best" in the aquatic category.
It is reported that this year, Hema plans to expand the fish opening activity to stores across the country, so that consumers can experience the freshness up close.
Text: Wang Xinyu
Editor: Wen Xiting
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