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【Gallery】Brand design, elements of the Year of the Tiger: The Beijing Winter Olympics hidden in clothing

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Edit | Cai Xingzhuo

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There is still less than a month to go before the Beijing Winter Olympics open on February 4. In order to welcome the Winter Olympic Games, the design of winter Olympic costumes from various countries has been released, which contains many eye-catching visual elements, not only well-known brands cooperate to participate in the design, but also the design adds unique Chinese elements such as the Year of the Tiger.

【Gallery】Brand design, elements of the Year of the Tiger: The Beijing Winter Olympics hidden in clothing

On December 31, 2021, the design draft of the costumes of the Beijing 2022 Winter Olympic Games was displayed in the National Costume Museum of Beijing Institute of Fashion and the Olympic Costume Culture Research Center.

【Gallery】Brand design, elements of the Year of the Tiger: The Beijing Winter Olympics hidden in clothing

On the evening of December 31, 2021, Beijing, the Chinese sports delegation received the medal costume of the 2022 Beijing Winter Olympics at the BRTV Global New Year's Eve Ice and Snow Festival.

【Gallery】Brand design, elements of the Year of the Tiger: The Beijing Winter Olympics hidden in clothing

October 27, 2021, Beijing, 2022 Beijing Winter Olympics Preview, on the 100-day countdown to the opening of the Beijing 2022 Winter Olympic Games, the uniform equipment of the Beijing Winter Olympic and Paralympic Games was officially released at the Shougang San blast furnace.

【Gallery】Brand design, elements of the Year of the Tiger: The Beijing Winter Olympics hidden in clothing

On the evening of October 27, 2021, on the occasion of the 100-day countdown to the opening of the Beijing 2022 Winter Olympic Games, the uniform equipment of the Beijing Winter Olympic and Paralympic Games was officially released at the Shougang San blast furnace, and the volunteer uniform equipment was officially released.

【Gallery】Brand design, elements of the Year of the Tiger: The Beijing Winter Olympics hidden in clothing

On October 28, 2021, New York, USA, the Ralph Lauren brand unveiled the American team Beijing Winter Olympics clothing.

【Gallery】Brand design, elements of the Year of the Tiger: The Beijing Winter Olympics hidden in clothing

On December 10, 2021, the models participated in the launch of the Russian team uniform for the 2022 Beijing Winter Olympics in Moscow, designed and manufactured by ZASPORT Garment Company.

【Gallery】Brand design, elements of the Year of the Tiger: The Beijing Winter Olympics hidden in clothing

Russian figure skater Alexander Plyushchenko performs at the unveiling ceremony of the Russian team uniform designed by the VTB Gymnasium in Russia for the 2022 Beijing Winter Olympics on December 10, 2021, designed by Zasport Sportswear.

【Gallery】Brand design, elements of the Year of the Tiger: The Beijing Winter Olympics hidden in clothing

On October 4, 2021, on the Seine River in France, the 100-day countdown to the 2022 Beijing Winter Olympics was about to be announced by the French delegation.

【Gallery】Brand design, elements of the Year of the Tiger: The Beijing Winter Olympics hidden in clothing

November 3, 2021, Düsseldorf, Germany, the preview of the 2022 Beijing Winter Olympics, Germany announced the Winter Olympic costumes, which added elements of the Chinese lunar year of the tiger.

【Gallery】Brand design, elements of the Year of the Tiger: The Beijing Winter Olympics hidden in clothing

October 27, 2021, Tokyo, Japan, preview of the 2022 Beijing Winter Olympics, the official costumes of the Japanese delegation were released.

【Gallery】Brand design, elements of the Year of the Tiger: The Beijing Winter Olympics hidden in clothing

On April 29, 2021, before the 2022 Beijing Winter Olympics, Danielle Scott tried on the team uniform in an interview with the media during the pre-match rehearsal session of the Australian Olympic team.

【Gallery】Brand design, elements of the Year of the Tiger: The Beijing Winter Olympics hidden in clothing

October 26, 2021, Canada, 2022 Beijing Winter Olympics Preview, brand Lululemon and the Canadian team released the Winter Olympic sports equipment.

*Image source: Visual China, ICphoto

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