On January 4, 2022, Jinbei Automobile announced that due to the supply chain relationship between Renault Brilliance and Jinbei in terms of receivables, molds and fixed assets, the bankruptcy reorganization of Renault Brilliance will cause the parent company Jinbei Automobile to lose 48 million yuan in profits.
Enterprise investigation shows that the Renault Brilliance Gold Cup has 322 risks at this stage, and 634 legal proceedings, of which more than 90% are presented as defendants.
As the earliest domestic car company involved in the field of light passengers, Jinbei Automobile once had 75% of the market ownership and ranked first in the country in sales for 19 consecutive years.
Unfortunately, 6 years ago, with the emergence of new joint venture light vehicle manufacturing companies such as Jiangling and Chase, Jinbei gradually entered the trough of declining sales, and after the establishment of a joint venture with Renault, its lineup was only modified in appearance, but the technology has long lagged behind the opponents for a long time, jinbei sea lion and sea lion king, there is not enough eye-catching new models to appear, and the Renault Trafic and Master originally announced on the official website have not been officially introduced.
In the entire 2020, the total sales volume of jinbei was only 23,000.
At the same time, Brilliance Group, one of the partners, is now mired in bankruptcy and restructuring, and there is no reorganization plan at this stage. The industry leader, which was once a glamorous industry, is finally facing the end.
Xiaoxiang Morning News reporter Hu Xiong
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