She insists on drawing inspiration and creativity from traditional Chinese culture, combining national style with clothing, showing everyone a visual enjoyment with poetry and romance, and the legend of Gaia is the back closet of the star.
Her founder, Xiong Ying, is an aesthetician who uses clothing as a carrier to convey both Chinese civilization and fashion.
Tell the story of the original business founder and pass on the business wisdom. This issue of Founders' Observation takes you to understand Xiong Ying's story together.
Xiong Ying was born in the middle and late 20th century in Hunan, the family economic conditions are good, even in that patriarchal period, her parents are also very fond of her, because in a loving family atmosphere of happy growth, so she also has a pair of eyes to find beauty.
At that time, her pony coat always had a bow, and her wardrobe always had all kinds of needle-like sweaters and all kinds of small skirts. At that time, she seemed to have the gene of loving beauty in her bones, and she was like a "stinky beauty" little girl.
Xiong Ying's mother recalled that when Xiong Ying was three years old, she would change the wide and large pants to a three-dimensional thinner, and even made a lot of beautiful clothes for Barbie dolls, all kinds, and arranged for them to walk on the catwalk every day!
When she was a little older, Xiong Ying always liked to go to the clothing store and tailor shop with her mother. Seeing some beautiful clothes, beautiful materials, she will definitely go up and touch them, look left and right, and then put her face on it, trying to feel the texture and temperature of the cloth.
She said that when she put her face up, it was like being hugged by her mother into a warm embrace. This keen perception of beauty, the subconscious of beauty, is like being engraved in the genes and flowing in the blood.
She also likes makeup, and when she was a student, she often secretly took her mother's makeup at home, always admiring herself beautifully in front of the mirror.
It is this attachment to beauty, in the dark, as if foreshadowing her future life. In this way, she plunged headlong into the ocean of beauty and fashion, like a free mermaid. Find inspiration with heart, with love.
Her perception of beauty is also diverse, just like her philosophical belief, "Taoist nature", she is never limited to one place, not limited to a single design approach.
Yunnan, Guizhou, Tibet and other places with characteristic ethnic cultures can directly hit the depths of her soul.
Bringing Classical Chinese Culture to the Western Market
She brought Chinese classical culture into the Western market, took the essence of Western clothing, integrated it into Chinese aesthetics, and became one of the important bridges between Chinese and Western cultures.
Opera, thorn show, each of which interprets the long history of Thousands of Years of Chinese Culture. Silk, Su embroidery, feather painting, etc., one by one, the oriental intangible cultural heritage crafts were vividly displayed by Xiong Ying on the flying corners of his own design.
She uses multiple processes to integrate the characteristics of classical clothing, from yarn weaving to upper clothes to embroidery techniques such as colored yarn flowers and embroidery hooks to layers. She said that the national style is not only a feeling, but also a label that shows personality, which can be inherited and innovated.
"Old Summer Palace. The Source of All Things"
In 2016, Xiong Ying made a big splash at Paris Fashion Week and held the "Old Summer Palace. The source of ten thousand yuan" spring and summer series of big shows, the foreign fashion industry for the first time handed over this show to Chinese designers, Xiong Ying also lived up to expectations, bringing the audience a visual feast and a soul washing.
Her design style is atmospheric and delicate, she let the grandeur of the Yuanmingyuan be displayed on her clothing, and expressed the regret of the Chinese people for losing the Yuanmingyuan vividly and exquisitely.
The ink paintings sway flexibly with the model's steps. It is precisely because of this show that Xiong Ying has brought the ideas she wants to convey to the world. Let Chinese culture swim in the world's great bond.
Sometimes inspiration is like a fountain of water that has opened a valve, and it keeps flowing. The 5,000 years of Chinese history and culture have also provided Xiong Ying with a good source of inspiration.
Four beauties
At Paris Fashion Week 2017, the legend of Gaia shines again. It is said that for this show, Xiong Ying designed thousands of sketches, which was a huge amount of work, but she did not think that there was any rhyme that could show the four beauties.
Friends advised her to give up and design other styles, but it is precisely because of such a feeling and vision that she successfully showed the spirit of The Four Great Beauties of China.
"Xi Shi, Yang Guifei, Marten Cicada, Wang Zhaojun" They are like traveling through time and space, showing a "beautiful dance" in the Paris Opera House with a posture of sinking fish and falling geese, closing the moon and shy flowers.
Followed by the most distinctive show "Dunhuang" painting wall, this series of costumes are mainly colored with golden yellow, and the effect of matching is as if you are in the Dunhuang Desert, and the sense of high quality is also coming at you.
The delicate embroidery and peculiar patterns perfectly integrate the elements of the flying mural into the costume. A variety of golden yellow, all kinds of Buddhism, and accessories integrated with Dunhuang blue sea elements bring this series full of characteristics.
They are slender and exquisite, and they look like people who have come out of the murals.
Speaking of the treasures of Chinese culture, opera is absolutely unyielding, opera records the whimsy, folklore, and strange things of Chinese culture for thousands of years, interprets the variety of life with heavy makeup and heavy colors, and the corners and corners of the costumes are scattered and scattered, sad, happy and sad.
Xiong Ying gathers the emotions of the people in the opera on the craftsmanship and patterns of the costumes, and adopts designs with national style characteristics such as hundred flowers, auspicious clouds, dragons and phoenixes.
However, the fabric uses a thin fabric instead, so that the national style and culture are in line with the times, and there is rigidity and softness inside. She presented a delicious feast that perfectly combined Chinese and Western cultures, and let opera appear in front of the public in another form, once again stunning the world for thousands of years, stunning this era!
"Qiankun Fangyi"
Xiu is outfield, but her dream originated in China, and Xiong Ying has been riding on the dream.
On the evening of September 3, 2022, Gaia Legend Xiong Ying held the "Qiankun Fangyi" in Beijing as the official debut of China International Fashion Week, which was highly expected, and it was also given the aesthetic height and taste of representing Chinese clothing brands.
The scene layout of this show has also made a great breakthrough compared with before, and the intentions are all-encompassing. The scene is magnificent and natural, such as mountains and rivers, flowers, birds and butterflies.
The costume works of the press conference revolve around the theme of "Qiankun Fangyi" from the shape, meaning and rhyme, which perfectly presents the great mountains and rivers of the motherland.
Although she is not the first to use Chinese style elements to integrate into the clothing, she is the first person to truly integrate the Chinese soul.
Good people are never just good on one side. She is active on major stages and is even known as the "aesthetician behind the stars".
Self-disciplined people always work hard, since the beginning of the work, she has practiced her skills every day, mastered makeup, styling design, and even line skills, and she has also told their stories with many celebrities.
Chinese culture is broad and profound, standing in the torrent of time for 5,000 years, and the national style element is always the trend of every era.
Xiong Ying vividly shows the multi-element Chinese style in the world, expressing to the world the grandeur and delicacy of the Chinese national style design concept at the same time there is no lack of strong inclusiveness, such as a trickle and then merges into the sea, crossing everyone's heart and rolling up a surging wave, and finally embracing all the turbulence to calm down, the sound of the waves still beat the atrium is unforgettable.
Since the establishment of the brand, Xiong Ying has held hundreds of clothing displays, more significance is to carry the national style culture with clothing, she conveys the charm and style of Chinese style to the world. The national style shines, and the chinese culture shines brightly.
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