Ford plans to increase the annual production of F-150 Lightning pickup trucks by nearly 1 times

Financial Associated Press (Shanghai, editor Xia Junxiong) news, local time on Tuesday (January 4), Ford Motor Company said that it plans to increase the annual production capacity of its popular F-150 Lightning electric pickup truck to nearly double to 150,000 units. Long before it arrived at the U.S. dealership, the model had already received nearly 200,000 bookings.

Affected by the news, Ford Motor opened more than 5% higher on Tuesday.

(Source: Ying Wei Cai)

Just a day before Ford made the announcement, One of the company's main rivals, General Motors, announced that it would unveil the Silverado all-electric pickup truck at the annual consumer electronics technology show CES, which is expected to go on sale in early 2023. It is reported that GM CEO Mary Barra will unveil the Silverado pure electric pickup truck on Wednesday.

In early December, Ford CEO Jim Farley said in an interview that the company had to stop booking the 2022 F-150 Lightning electric pickup because there were so many bookings.

Farley revealed that Ford initially planned to have an annual production capacity of 70,000 to 80,000 pickup trucks, and the company aims to double sales revenue at its Rouge plant in Michigan within the next two years.

With better-than-expected market demand, Ford also plans to triple annual production of the Mustang Mach-E pure electric SUV to more than 200,000 units by 2023.

Ford has previously said it will achieve the ability to produce 600,000 electric vehicles a year in 24 months, and its goal is to become the second-largest electric vehicle manufacturer in North America, after Tesla, which sold 900,000 electric vehicles last year.

According to Industry Research Institute AutoForecast Solutions, Ford's future electric vehicles are expected to be produced in the United States, Canada, Mexico, China and Germany.