For mobile phone brands, the first flagship product of the new year is the best way to show the brand's sincerity to consumers. For most consumers, the flagship model is synonymous with "high price, high configuration, good experience". Indeed, flagship mobile phones can not only help mobile phone manufacturers gain a firm foothold in the high-end market, but also enhance their brand image in the hearts of users.
However, creating a flagship product with all aspects is not a simple task, and there is a complex knowledge in it. The "newcomer" iQOO has told the entire market with one good product after another, and the so-called flagship should do this.
Born and powerful, iQOO is constantly insightful and constantly changing
As a "newcomer" who has just entered the market for a short time, iQOO has successfully solved the problem of "how to do a good flagship product" in just a few years. The upcoming iQOO 9 series is iQOO's first answer sheet in 2022.
As mentioned above, the definition of the flagship machine is nothing more than "high configuration, high price, and good experience", but these are not the main factors why the flagship model is called the flagship. In Xiao Lei's view, mobile phone manufacturers want to make their models be crowned as flagships, at least to meet these three elements.
The first point is to configure the high-end. Although the high-end hardware is not all, this is the first threshold for mobile phones to enter the high-end flagship market. To meet this first point, the iQOO 9 series can be said to have delivered a satisfactory answer.
First of all, the iQOO 9 series is the first in the industry to be equipped with Android's current top processor - the new generation of Snapdragon 8 mobile platform, which is the first mobile phone SoC created by the 4nm process on the market, and the Antu rabbit running score is also easy to break through one million, coupled with the big upgrade of the GPU part, making it the first choice for Android flagship mobile phones.
In addition to the top processor, the iQOO 9 series is equipped with many industry-leading configurations, such as the world's first 50-megapixel GN5 outsole sensor, the industry's leading 120W ultra-fast flash charging technology, 4700mAh battery, top-of-the-line E5 super retina screen and so on. It is no exaggeration to say that the iQOO 9 series has reached the top in hardware configuration and is a veritable industry flagship player.
In addition, it should be added that as a high-end all-round flagship, iQOO 9 Pro also enjoys many industry-leading top new technologies, such as 50W wireless flash charge, 150 ° fisheye ultra-wide angle lens, micro gimbal 2.0 technology, etc. Almost forgot, iQOO 9 Pro once again refreshed the new record of 120W ultra-fast flash charging technology, that is, the charging head was greatly reduced in size, bringing a 120W ultra-fast flash charger made of gallium nitride.
Perhaps users who have used 120W ultra-fast flash charging can understand how important the miniaturization of the charger is. After all, the traditional 120W ultra-fast flash charging head is huge, and it will even occupy the position of two jacks when plugged into the socket. The iQOO 9 Pro greatly reduces the size of the charger, the small size makes the carrying pressure-free, and supports the fast charging of more compatible digital products, allowing users to enjoy the "one head charging everything" experience.
Since its birth, iQOO has achieved what many mobile phone manufacturers have not yet achieved: maintaining the main core hardware configuration unchanged while accurately separating two differently positioned products.
For example, after several years of trial and error, iQOO has fully explored the needs of e-sports enthusiasts and launched many excellent products with clear positioning. iQOO understands that most e-sports enthusiasts will give priority to the purchase of direct-screen mobile phones because of better touch performance when purchasing mobile phones, but throughout the market, most of the direct-screen mobile phones are only positioned in the mid-range, high-end products are lackluster, is it that mobile game players can only buy mid-range machines?
The advent of the iQOO digital series completely broke the situation. From the beginning of the first generation of iQOO products, iQOO has never given up the pursuit of high-performance direct screen flagships, after several generations of direct screen flagship product iterations, iQOO has fully mastered the essence of "how to achieve a direct screen flagship that can satisfy consumers", and can provide those who love mobile games with a satisfactory answer sheet.
Being able to accurately analyze user needs and give excellent products, this point of iQOO is worth learning from all mobile phone manufacturers.
The second point is that mobile phone manufacturers need a unique product highlight. Perhaps some brands will continue to change their product selling points, last year is the image, this year and then replaced by charging, although in the short term this sudden outbreak of selling points can indeed attract some consumers, but from a long-term point of view, this is not conducive to the development of mobile phone manufacturers themselves. That is to say, the current mobile phone manufacturers must have their own area of expertise, otherwise it is difficult to leave a deep impression on consumers and the market, and naturally they cannot win a good reputation.
As a short period of a few years to become the domestic mobile phone market "giant" iQOO naturally know this, a simple review of iQOO's multiple products you can find that iQOO has been committed to improving the user's game experience, from the original iQOO hidden game pressure sensitivity technology to today's under-screen dual control pressure sense + dual X axis linear motor + stereo dual speaker composed of "full sense control system 3.0" combination.
iQOO can always find details that other mobile phone manufacturers can not pay attention to and continue to develop, and finally achieve the unique experience of "no one has me, people have me excellent", which will naturally be accepted by the market and consumers. It is precisely because of these powerful configurations and excellent experience that iQOO can become the official competition machine of the KPL from the beginning, a machine that can be recognized by professional players, what reason do we have to be picky?
The iQOO digital series has been the industry's benchmark for performance since its inception, with a professional-grade esports experience that has set the benchmark for the entire mobile phone market. However, iQOO is not satisfied with this, from the recent generations of iQOO digital Pro series it is not difficult to see that the iQOO digital Pro series is completing the transformation from the game flagship to the all-round flagship, for example, iQOO 5 Pro has the world's first 120W ultra-fast flash charging technology, leading the development of the entire mobile phone industry, and iQOO 8 Pro is the first Samsung E5 material 2K screen, refreshing the record of mobile phone display, and these configurations can bring users real improvement.
The upcoming iQOO 9 series will play this point more vividly, iQOO 9 will become the strongest E5 direct-screen flagship, and iQOO 9 Pro will become a high-end all-round flagship with the strength of design, imaging, performance and other aspects.
The last point is that manufacturers need to understand who their target population really is, so that they can launch more accurately positioned products. In fact, iQOO 9 and iQOO 9 Pro perfectly correspond to two major target groups, the former can meet almost everything for e-sports enthusiasts, and the latter can meet those who have high requirements for mobile phone performance, design and function. iQOO 9 Pro will lead iQOO out of the "main performance and gaming experience" of this good track, for a wider, more competitive market, is a truly high-end all-round flagship.
Dare to step out of your comfort zone, iQOO did
Born in February 2019, iQOO is not yet 3 years old, but they have always achieved excellent results, which can be seen from the results of the top 1 and double eleven Android mobile phone sales top2 in the game mobile phone market share, and such a growth rate is not to say that in the domestic market, even in the world, it is enough to make any technology company stunned.
Of course, all this stems from iQOO's precise control of the entire mobile phone market, through insight into industry trends and young people's needs, continuous product innovation iteration, so that iQOO in the digital flagship / Neo / Z / U series under each price segment, have a clear competitive advantage of the product, while the four major product series to form a maximum market coverage and minimize crossover, can form a group army combat, which is a very clear product strategy system.
The success of iQOO can give other domestic mobile phone manufacturers a revelation, blindly fighting a price war or stacking materials can only harvest a part of the user, once other brands come up with a stronger configuration, lower price products, these users will directly "betray". iQOO, which has always focused on user experience, can obtain a batch of loyal users in this fierce competition.
iQOO 9 series is about to be released, its arrival will also give the domestic mobile phone market a dose of tonic, proving that today's domestic mobile phones are no longer those cheap products that will only work hard in 1999 yuan, but can really face the excellent products with Apple Samsung and other international manufacturers. Of course, all this must be based on their years of technical precipitation and market research, with these two advantages of iQOO, naturally in the future can become stronger, more and more popular with the market and consumers.
Looking back at each of iQOO's products, you can find that iQOO can be built based on the needs of users, and such a company will inevitably be "born strong" in the future.