Entering 2022, looking back at last year's mobile phone industry, major brands are still fiercely competing.
For example, iQOO, as a young brand that has only been established for nearly 3 years, iQOO 8 Pro won the Tmall 4.5K+ Android mobile phone sales champion, while iQOO Neo 5s won the double championship of sales and sales of Android mobile phones on JD.com's third-party platform.
In today's increasingly homogeneous mobile phones, how can iQOO get such results? I think the precise positioning of the product is one of the keys to iQOO's standout.
Digital Flagship: The representative of the strongest straight screen
Back in early 2019, the iQOO brand was officially born, starting from 0, entering the market under the title of a new flagship, focusing on the product concept of "born strong".
Just like a contest of masters, the fledgling iQOO must not be loud, a blockbuster, in order to make a deep impression.
iQOO quickly and accurately positioned the digital flagship, top performance + top e-sports, bringing a first-class control experience, from the first generation of iQOO, it has become the official game machine of the King of Glory KPL League.
Top performance we are not difficult to understand, and performance-related hardware is full, so what is top esports?
First, the iQOO digital flagship has always insisted on being the "strongest straight screen".
Among the many curved screen flagship mobile phones, iQOO digital flagships are insisting on making straight screens from the first generation to the latest generation.
It is difficult to say whether the straight screen and the curved screen are better or worse, but if you often play mobile games, you should know that the chance of direct screen accidental touch is smaller, and it is more suitable for the operation of fierce e-sports mobile games.
Second, targeted technologies built specifically for games, such as monster Touch pressure-sensitive buttons.
The middle frame on the right side of the fuselage is equipped with two hidden game pressure-sensitive buttons, which support various horizontal screen games, and can achieve difficult "four-finger operation" like a handheld.
Each subsequent generation of iQOO digital flagships is much clearer, and each generation will optimize and improve the software and hardware for esports.
For example, iQOO 3 debuted UFS3.1 flash memory technology with significant performance improvement, carbon fiber VC liquid cooling heat dissipation, etc.;
For example, the 120Hz refresh rate and 240Hz touch sampling rate of iQOO 5 effectively improved the touch response, which was the leading at that time.
There is also iQOO 7 with a new "full-sense control system", including dual-control pressure sensing under the screen, dual linear motor and stereo dual speakers;
Although iQOO has never said that digital flagships are gaming phones, whenever we mention gaming phones, iQOO's digital flagships always appear on the shortlist.
Although they are all flagships, iQOO's digital flagships can always give people a good impression of e-sports and gaming mobile phones. Of course, the strongest performance flagship is still the fundamental positioning of the iQOO digital flagship.
Explore the pro flagship
With the major manufacturers to the high-end market impact, the "born and strong" iQOO is certainly not far behind, because its slogan still has the second half of the sentence, "exploration is not stopped".
For the top esports experience, the iQOO digital flagship needs to make targeted adjustments in software and hardware, and the task it can't take into account is handed over to the Pro flagship.
But for conventional hardware, iQOO's digital flagship is not behind others, and even has a lead, then the Pro flagship must be another way to find a way out for itself.
In other words, it must inherit what the digital flagship has, and additional technological innovation must be called the Pro title.
Obviously, iQOO also understands this, and the iQOO Pro 5G, which was released slightly later than the first generation of iQOO, was the first to support 5G technology.
Here we can easily see that the iQOO Pro series is not only more powerful than the performance, but also equipped with some cutting-edge technologies in the industry.
iQOO 5 Pro industry debut 120W ultra-fast flash charge, even if the flagship phone released later, will be equipped with such a high-power charging technology is not much.
To the iQOO 8 Pro, in addition to the industry's first Samsung E5 material 2K retina screen, refreshing 14 smartphone display records, but also the industry's first large area ultrasonic 3D wide-area fingerprint; the first time equipped with micro-gimbal dual main camera, adding innovative horizon mode, leading the innovative image.
iQOO's Pro series is particularly suitable for a sentence, that is: people have no me, people have my essence, and people are specialized.
It means that when others do not have, the leading technology of the first industry, when others follow up, the product quality is the best, when everyone's level is quite suitable for opening the gap, iQOO's Pro series has something new out.
This is also the embodiment of iQOO's positioning of the Pro series as the exploration flagship.
iQOO 9 Series: A New Journey, Endless
As mentioned at the beginning, in today's increasingly homogeneous mobile phones, iQOO is actually a brand that can bring surprises.
This time iQOO brings us two products, namely the iQOO 9, which is positioned as the strongest E5 direct-screen flagship, and the high-end all-round flagship iQOO 9 Pro.
First of all, take a look at the common configuration of the iQOO 9 series, which is equipped with qualcomm's new generation Snapdragon 8 mobile platform led by the "performance iron triangle";
The standalone display chip Pro, Diefall VC stereospatch system, the industry's first 50-megapixel Samsung GN5 sensor, and a super-strong combination of 120W ultra-fast flash charging and 4700mAh super battery.
In terms of appearance, iQOO, as the top partner of BMW M Motorsport, the iQOO 9 series once again brings the classic legendary design, and the red, black and blue stripes have long been the iconic design of the iQOO series.
The configuration of the whole series is indeed very top, so what are the characteristics of the two different products?
iQOO 9 debuted the 2D flexible material E5 large straight screen, with a wider field of view and more accurate touch; brought a full-sense control system 3.0, sound and color touch all-round optimization, will bring a professional-level e-sports experience;
The 3923mm VC vaporometer is an industry-leading level, ensuring that the mobile phone can continue to calmly and calmly output high energy in high-load scenarios such as games. In addition, the iQOO 9 is still the official competition machine of the KPL, still focusing on top esports.
It can be said that all the configurations and optimizations of iQOO 9 are serving the "strongest E5 direct-screen flagship", and iQOO 9 Pro, as a high-end all-round flagship, has fully interpreted the term "all-round".
In terms of image function, iQOO 9 Pro has added support for micro-gimbal 2.0, excellent stabilization effect, and also the industry's first 150° fisheye ultra-wide angle lens with AF, supporting ultra-wide angle, macro and a variety of fisheye features shooting, so as to achieve "one mirror and three uses";
On charging, in addition to the strongest endurance combination, it also brings 50W wireless flash charge, allowing users to get rid of the shackles and quickly return to blood. By the way, the 120W ultra-fast flash charger that weighs only 135g is not only small and portable, but also "fills everything at one end".
Of course, the E5 2K screen launched by iQOO, iQOO 9 Pro has also inherited, and supports LTPO 2.0, with better colors and higher brightness, but lower power consumption.
From the perspective of product information, iQOO 9, which focuses on performance and esports experience, is still the strongest direct-screen flagship, while iQOO 9 Pro with multiple innovative features is a proper high-end all-round flagship. The dual flagship strategy of the iQOO 9 series is still clearly positioned, with unique persistence and innovation, to capture the attention of consumers.
As the saying goes in Pillars of Life, whenever possible, you should "imitate" yourself and become yourself.
iQOO is like this, whether it is the top esports of the digital flagship or the exploration of the pro flagship of the black technology, iQOO is always "imitating" itself and becoming itself.
So what kind of new self is the iQOO 9 series, tomorrow we can reveal the answer.