Text/Yan Bin
Editor/ Guo Yang
2478km is the straight-line distance from Tokyo to Beijing; 180 days is the interval between the Tokyo Olympics and the Beijing Winter Olympics. If you take the Paralympic Games that ended on September 5 last year, this figure is a shorter 152 days.
In the history of the modern Olympic Games, only the 1924 and 1992 Summer Olympics and the Winter Olympics were held in the same year, under the influence of the special period, the one-and-a-half-year interval between the two Olympic Games was broken, and in less than half a year, the world will "enter the winter from summer", from 30 degrees tokyo in Japan to Beijing, the home of ice and snow below, immersed in a continuous warm Olympic atmosphere.
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Leap-forward development of China's ice and snow sports
On January 4, 2022, only 30 days before the opening of the Beijing Winter Olympics, the one-month countdown node finally arrived, and the beat of "sprinting" became more and more obvious inside and outside the Winter Olympics.
Just past December 30, China's Gu Ailing won two championships in three days, and won the 2021/22 FIS Freestyle Ski U-Shaped Venue Skills World Cup, it is worth mentioning that Gu Ailing has always maintained a fairly stable competitive state, and also won the championship at the DEW Tour half a month ago, winning four battles and four victories.
Gu Ailing on the field (Source: Xinhua News Agency)
Earlier in early December, the Freestyle Ski Jump World Cup and the Snowboard Jump World Cup ushered in the final on the same day, 18-year-old Gu Ailing and 17-year-old Chinese teenager Su Yiming won the championship at the same time, the latter is the first Chinese athlete in history to win the Snowboard World Cup Big Jump championship, Su Yiming's turnaround, let us see a new hope of winning gold.
Meet in Beijing series of events (Source: Beijing Winter Olympics official social media)
In addition to the fiery snow athletes, in the recent short track speed skating World Cup four races, China's Ren Ziwei won three individual event championships, two to the 1500 meters of the highest podium, Wu Dajing also won his main event 500 meters in the final battle.
In the Winter Olympic Arena, short track speed skating, figure skating, speed skating, freestyle skiing aerial skills, etc., are still our traditional strengths, at the same time, freestyle ski slope obstacle courses and freestyle U-shaped tracks, snowboard women's U-shaped tracks, snowboard men's slope obstacle courses and big jumping platforms, snowmobiles, steel frame snowmobile events, we have also made great progress.
At the 2018 Pyeongchang Winter Olympics, the Chinese national team participated in a total of 53 events, and by the time of the 2022 Beijing Winter Olympics, we will strive to participate in all 109 events in 7 major sports of skating, skiing, snowmobiling, bobsleigh, ice hockey, curling, and biathlon, and promote the realization of leapfrog development of ice and snow sports.
According to incomplete statistics, the Chinese national team has won 22 gold medals in short track speed skating, figure skating, speed skating, freestyle skiing U-shaped venues, freestyle skiing big jumps, freestyle ski slope obstacle courses, freestyle skiing aerial skills, snowboard U-shaped tracks, snowboard U-shaped tracks, snowboard big jumps, steel frame snowmobiles and other events.
Short Track Speed Skating World Cup China 2000m Mixed Relay Champion (Source: Beijing Winter Olympics official website)
The progress shown in different ice and snow events has led the Russian Satellite News Agency to propose that "Chinese athletes can amaze the world at the Beijing Winter Olympics".
The Chinese athletes who are ready to go have made the best preparations for creating our own ice and snow glory at home.
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Venues are ready for battle, green and shared
The Beijing Winter Olympics consists of beijing, Yanqing and Zhangjiakou, while 7 major events, 15 sub-events and 109 sub-events will use a total of 25 venues distributed in the three major divisions, the task of Beijing Division is to host all ice projects, and Yanqing and Zhangjiakou will undertake all snow sports.
On January 21, 2021, the venues of the Beijing Winter Olympic Games have been fully completed, and on December 3, all 12 venues have been completed and have the conditions to host the games.
Zhangjiakou Awards Square Dance (Source: Beijing Winter Olympics official website)
As a valuable legacy of the 2008 Olympic Games, Beijing Olympic Park will continue to exert its residual heat in 2022 and become the core area of the Winter Olympic Games.
It is reported that a total of 7 venues are located within the scope of the Beijing Olympic Park. The only newly built competition venue, "Ice Ribbon", whose official name is the National Speed Skating Hall, is the iconic venue of the Beijing Division, and is also built using the hockey and archery temporary venues of the 2008 Olympic Games.
In addition to making the best use of the "Olympic heritage", the "Ice Ribbon" will also become a permanent training base for ice projects after the Beijing Winter Olympics, and more importantly, it will be open to the citizens of Beijing to meet the needs of their winter sports, and it is also the best embodiment of the spirit of green Olympics, shared Olympics and open Olympics.
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What does it mean for the Winter Olympics to come to China's home stadium?
Turning the perspective to Kuala Lumpur, Malaysia, six years ago, on July 31, 2015, the 128th Plenary Session of the International Olympic Committee decided on the ownership of the 2022 Winter Olympic Games, and since then, Beijing has become a "city of two Olympic Games", and Beijing has officially come to the "Winter Olympic Preparation Time".
Becoming a city of the Two Olympics undoubtedly means that we have more opportunities to show the world, and in the Olympic Review magazine, IOC President Bach mentioned that "Beijing is about to write history, becoming the first city to host both the Summer Olympic Games and the Winter Olympic Games." The 2022 Beijing Winter Olympics will connect Chinese people to the world and realize the vision of 300 million people participating in ice and snow sports, thus changing winter sports forever. The world will see this enthusiasm when China welcomes the best winter athletes."
What does it mean for the Winter Olympics to come to our home stadium?
Home and away is the corresponding concept of two sides of the body in traditional sports, and in the development process of the sports industry, the home and away system provides a strong impetus.
On the one hand, the home culture is an effective means to cultivate fan culture and sense of belonging, often associated with the city, or even in the larger competitive dimension, and the country, so together with the emergence of urban and regional sports culture, and bred a unique urban culture, such as Beijing to Guoan, Los Angeles to the Lakers; on the other hand, home and away games have also spawned a series of sports business models such as tickets, sponsorship, derivatives, etc., further feeding the development of the sports industry.
For the entire sports culture, the "home field" is a basic but very special existence, it combines a sense of belonging and glory. Now, the 2022 Winter Olympics have come to Beijing, and the Chinese athletes who have created new achievements in this top event in the sports world will once again bring an unparalleled home experience to Chinese sports fans.
For athletes, the struggle of a moment, the glory of the game, comes from the grinding of countless times.
Home glory, belongs to the tempering and refinement, such as aerial skills, in the Winter Olympics has always symbolized the peak of skill and courage, although the completion of a jump time is very short, but behind the experience is the technical action of ten years as a day of polishing; home glory also belongs to those who spread the beauty of Chinese culture on the top stage, such as sports Chinese synonymous with figure skating, 1998 Nagano Winter Olympics, Chen Lu's song "Liang Zhu" shows the gentleness, elegance and connotation of oriental culture. It not only shows the beauty of ice and snow, but also allows the world to appreciate the unique charm of Chinese culture.
Home glory, but also belongs to those athletes who dare to break through themselves and break through the limits, the young and famous Zhou Yang reversed in the 1500m final at the 2010 Vancouver Winter Olympics, which makes everyone remember it vividly, although he then fell into the trough of competitive status, but he was able to finally enter the Sochi Winter Olympics through perseverance and finally defend his title without being optimistic.
Home glory, but also belongs to those brave shoulders, a ride in the dust, create history of athletes, 2018 Pyeongchang Winter Olympics Wu Dajing withstood all the pressure and expectations, to break the world record and Olympic record for the motherland to win the only precious gold medal, 2022 Beijing Winter Olympics, he is preparing to go, looking forward to the national anthem played again in the Capital Gymnasium.
More importantly, the Winter Olympics came to Beijing, and also came to the "home of ice and snow" for 1.4 billion Chinese people.
The top athletes will compete for their country in the Olympic arena, and one of the essences of sportsmanship is the sense of glory and motivation it brings. For every Chinese Winter Olympics audience, whether it is a sports enthusiast or an event follower, the 2022 Beijing Winter Olympics will not only let us feel the charm brought by ice and snow sports, but also bring a unique sense of belonging, glory and participation in the main venue.
As the Winter Olympics approach, we are about to usher in one unforgettable moment after another, and we will also harvest many stories that belong to the Chinese national team, belong to every audience who pays attention to the Beijing Winter Olympics, and belong to the home of 1.4 billion Chinese ice and snow.
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The Winter Olympics cheered and filled the cup for the home stadium
The passionate event is also the battlefield of the brand, and the continuous Olympic atmosphere not only provides an excellent scene for many brands involved in Olympic marketing, but also brings certain challenges to how they find the correct positioning, integrate the brand concept with the Olympic spirit, and make good use of the historical opportunity of "double Olympic blessing".
Before the start of the Tokyo Olympic Games last year, Luzhou Laojiao officially became a special celebration wine for the Chinese national team and an honorary sponsor of the Chinese national team, witnessing the glory and triumph of the Chinese national team. Luzhou Laojiao's support for China's sports industry also continued from the Summer Olympics to the Winter Olympics, and officially proposed its brand communication theme "Ice and Snow Home, Glory Full Cup", further combining the brand concept with the characteristics of the Winter Olympics.
The Beijing Winter Olympics is the world's top sports culture IP held in China, and the product attributes of Luzhou Laojiao's glory celebration have been further blessed by the home event, and the publicity theme combined with the two elements will produce a richer chemical reaction.
Luzhou Laojiao joined hands with Zhou Yang, former Chinese national team short track speed skating Olympic champion, Li Nina, world champion of freestyle skiing aerial skills, and Chen Lu, "Butterfly on Ice", to carry Luzhou Laojiao's understanding of sportsmanship with the athletes' Winter Olympic stories. The cooperation with Zhao Shuai, the champion of Xia'ao Taekwondo, is not only a tribute to Zhao Shuai's realization of the "zero breakthrough" of the Chinese men's taekwondo Olympic gold medal, but also the best footnote for Luzhou Laojiao to support China's sports cause as always from the Summer Olympics to the Winter Olympics.
ECOSPORTS
The process of progress of China's sports industry is also the process of continuous development of Luzhou Laojiao, a liquor national brand, to the world, to promote liquor culture and Chinese culture, in the process of Chinese culture and brand to the world, Luzhou Laojiao will always stand with sports and pay tribute to China's glory.
The reason why the Olympic Games are exciting is its unprecedented national cohesion, returning to our home stadium in 2022, and every cheer in front of the screen is for China's glory and for the national feelings that transcend the individual. Beijing 2022 Winter Olympics, at the home of our 1.4 billion people in ice and snow, Luzhou Old Cellar, toast to China's glory!
Video: The home of 1.4 billion people on ice and snow, full of glory for this moment!