The first day of the working day
Start by eating melon
I just didn't expect it
Three squirrels this melon, from 2021 to 2022
It's not over yet
Frequent overturning, why do the three squirrels have an old accident
Let's take a look at how this melon got up.
The first set of posters for overturning is the old poster from October 19·
At that time, a model named Cai Xiaoxiao shot a set of posters for the new products of the three squirrels at that time, as follows:
It can be seen that the entire poster reflects the hottest popular style in recent years: the national tide style.
At that time, there were no waves, but at the end of 2021, a month after the Chen Man incident had just subsided, this group of posters was turned over and questioned the insult to China.
First of all, whether it is right or wrong, look at the speed of the three squirrels, knowing the sensitivity of the market and consumers to such events, still put the poster firmly on the product page.
So, at the beginning of 2022, it flipped again.
The poster of the second group of overturned cars, or the old poster of March 19 ·
This time directly used a red scarf, directly said that this advertisement is suspected of violating the law, the poster looks like this:
It really should make up the brain, it is also a very big brand, and the poster has not been reviewed from the content.
But three squirrels, the apology is very fast.
Stir up a thousand waves at a time, right and wrong are difficult to discuss
As soon as the matter came out, there was everything on the Internet, and some people felt that they should not be so on the line.
Someone passionately asked, small eyes are not worthy?
Some people were so angry that they said anything and started to resist.
In short, how to quarrel, but from the overall point of view, the three squirrels are not strict in their review of posters, their neglect of advertising law, and their understanding of consumers and national tides are worthy of criticism.
Now the national tide in the eyes of the Chinese people has faded the shadow of Western aesthetics and begun to have an aesthetic atmosphere that belongs exclusively to the East.
So no one thinks there is anything wrong with Li Ronghao's small eyes, but the squinting eyes of the model in the three squirrel posters suddenly stand in the center of public opinion.
The national tide is retro, and the poster can live a lot more
There are more elements available for national tides, and they do not have to be limited to a few controversial ones.
As a designer who specializes in drawings, I recently noticed the poster of "Wind Rises Luoyang", which is considered to be advanced in the national tide.
Many friends may be addicted to chasing dramas, have not seen the poster of Luoyang, first put it out for everyone to feel together:
The texture is thick and heavy, the color is exquisite, and it is also red and green, but it looks like it is pleasing to the eye.
The biggest feeling of the main visual poster and character poster is:
The impact of the poster at first glance can shock the audience's eyeballs.
The texture is thick and stunning, but the visual resistance is not greasy, and the cow is big.
Nowadays, there are many posters in this style on the market, how to stand out, or how to get a higher offer from Party A's father, you need to work harder.
Highly saturated pictures will indeed grab the eyeballs at the first time, but a little attention will make the poster very impatient.
And the unspeakable wonder of the poster of Luoyang is here, he is based on the heavy sense of impact at the first glance, but does not cause intuitive visual aggression, very attractive.
The method combines the shock of the thick painting with the meticulousness of the line drawing illustration.
This poster production team must have studied a variety of color schemes, I don't believe that you can try to adjust the color of the peony in PS and feel the different visual effects.
So don't say that the god and you are not using a PS, that is, people learned to match colors!
Of course, this delicacy and sense of luxury is not only due to these, but also the treatment of some details, such as the design techniques of texture, which make this whole set of posters very interesting to look at carefully.
Similarly, the previously popular "Twelve Hours of Chang'an", the main concept of the poster uses sundials, and the theme of strife and turmoil is expressed in tone and layout in the picture.
Therefore, PS is not only operational, but also design knowledge must keep pace with the times.
It is recommended that the designers of the three squirrels look more at the new trends in design, and it is time to use a new way.
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