On January 4, according to Interface News, Li Hongpeng, former chief commercial officer of Hyundai Motor Group (China), joined Wanda Automotive Technology Service Co., Ltd. (hereinafter referred to as Wanda Auto) at the end of December as general manager. The joining of this blockbuster may mean that Wanda Automobile, which has been officially established before, will usher in new developments.
Li Hongpeng
According to public information reports, since li Hongpeng joined BAIC in 1991, he has more than 30 years of rich experience in the industry, and he has previously served in many famous car companies such as BAIC, Volkswagen, Mercedes-Benz, Ford, Hyundai, etc. He has also served as vice president of Beijing Benz Sales and Service Company, vice president of sales and marketing of Ford Greater China, chief commercial officer of Hyundai Motor Group (China), etc., and has very rich marketing practice experience and corporate management capabilities. In addition, he has unique insights on deeply understanding the upstream and downstream cooperative relations of the automotive industry chain, insight into the development trend of the industry, and clear grasp of the business pain points of auto OEMs and dealers, and is an outstanding marketing elite in the automotive industry.
Wanda Automobile was founded on November 22 last year, with 65% and 35% investment from Dalian Wanda Group and Taiqing (Beijing) Technology Co., Ltd. Compared with other companies that choose to build cars across the line, Wanda is more conservative in the automotive business, and its main positioning is in the field of automobile consumption services, focusing on the sales of new energy vehicles and the layout of car services. In October last year, Wanda and FAW reached a strategic cooperation to build a "new Hongqi supermarket experience store" nationwide based on Wanda's commercial plazas and cultural tourism projects in the future.
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