According to the research report given by the Maoyan Research Institute, the current age structure of the audience is gradually tending to be younger, especially the growth momentum of the post-00s is particularly prominent, in 2021, 19% of the ticket buyers are post-00s, if the age group is relaxed, the post-95-00s ticket buyers are as high as 45%, accounting for almost half of the total box office of the year.
Source: Cat's Eye Institute
But what is more interesting is that Pokémon, Samurai Shodown, Bear Haunting and other related works after 95-00 This young layer has not made much contribution, but my youth has a you, hello world, I have not finished talking about the love and other film and television works are more popular with the post-00s.
Through the above indications, it can be shown that the Z generation and the post-00s may not contribute their valuable votes because of a well-known idol participation, but pay more attention to the content itself, and a certain point and a certain plot can stimulate their desire to watch movies.
- Simply put, it is to understand the real needs of this group of people and tailor them to them.
In the same way, the car is the same, only from the real needs of consumers, from the root of the consumer to solve the pain points, in order to stimulate consumers' desire to buy. Changan Auchan's new intelligent sequence flagship model, Auchan Z6, has done it!
If the genre of the film is the point of attracting young consumers, then the high-value design language of Changan Auchan Z6 , prism and mirror aesthetics , is the entrance ticket to attract young consumers.
The front face of Changan Auchan Z6 adopts a huge grille design, and the impact is strong. The details are designed with diamond-shaped grains, and the sense of sophistication is further enhanced.
The two sides are equipped with a slender and sharp headlight design, a total of 72 LED light sources with a flow effect, further highlighting the aesthetics of technology.
Coming to the side of the car, Changan Auchan Z6 did not use too many messy lines to embellish, by bringing in the secondary curved surface design concept, creating a more simple and capable concave design, making the entire side appear more sci-fi.
Coming to the rear, Changan Auchan Z6 adopts the design of the suspended body, which has a richer layering feeling; the shape of the small slipback is equipped with a small tail design, which further optimizes the wind resistance coefficient of the whole vehicle (0.336Cd), and also makes the entire tail more coordinated.
At the same time, it does not adopt the mainstream through-type taillight design, but adopts a three-dimensional "L" shaped rear taillight design, and the lower half adopts a bilateral double exhaust layout, which is more sporty.
It is worth mentioning that the length, width and height of Changan Auchan Z6 are 4699*1890*1660mm, the wheelbase is 2795mm, and the shaft length ratio is 0.595, which is the level of the first echelon of the same class; and the width of 1890mm makes it the widest SUV in the same class. Therefore, compared with the same level, it will appear more low-lying sports visually, and it will have a competitive advantage in terms of space!
In this era of large screens, simply relying on stacking configurations cannot really impress the picky "Generation Z", and a good experience is the last word. Changan Auchan Z6 is well aware of this, focusing on the word "experience" to create, and strives to achieve the situation of "you have me, you do not have me".
Changan Auchan Z6 brings into the third generation of voice interaction system and built-in camera, through the integration of the two, users can not only control some of the functions in the car through voice, but also through the eyes to control, in the true sense to let the car to adapt to people, rather than let people adapt to the car, it seems more arbitrary.
In addition, Changan Auchan Z6 can also achieve multi-screen interconnection. Perhaps the three-screen interconnection we see more, and most of them will appear in the models of about 300,000 levels, and then to the four-screen interconnection or even the five-screen interconnection, almost only appear on the first-class model.
But! Changan Auchan Z6 it not only does it, but also can achieve exaggerated six-screen interconnection (dashboard + central control screen + small European screen + AR-HUD + mobile phone + other smart devices), a car has become a whole ecosystem, information is shared, perhaps this is the biggest killer of "Generation Z"!
In terms of power, Changan Auchan Z6 is equipped with three powertrains for consumers to choose from, namely Blue Whale IDD Global Hybrid System, Blue Whale 2.0T+8AT and Blue Whale 1.5T+7DCT.
Among them, the Blue Whale IDD global hybrid system is equipped with a 1.5T hybrid special engine + drive motor, the maximum power of the engine is 120kW, the peak torque is 250N·m, the maximum power of the drive motor is 85kW, the peak torque is 280N·m, and the 100 km acceleration can be achieved within 8s!
Blue Whale 2.0T version, the maximum engine horsepower of 233Ps, peak torque of 390N·m, matched with Aisin's 8AT gearbox, in this version has a good power reserve, 100 km acceleration is within 6s! The Blue Whale 1.5T version, with a maximum engine power of 138 kW and a peak torque of 300 N·m, is matched by a 7DCT gearbox.
Three different powertrains provide consumers with a more diverse range of options, further improving fault tolerance.
Auchan Z6, as the first model of Changan Auchan's new intelligent sequence, to be honest, is very timely and accurate. In this era of universal screen rolling, roll endurance, and rolling power, it did not follow the current, but saw the most real needs of young consumers, and broke the pain points of consumers one by one, while having a good experience, but also to achieve "others have it, others do not have it" situation, it is not only intelligent, but also the embodiment of wisdom!