In the process of China's development, there are also many foreign companies have entered the Chinese market, including the well-known Japanese Nikon, South Korea's Samsung, the United States Wal-Mart, etc., they without exception rely on the Chinese market to make a lot of money, and there is a Japanese company in television, air conditioning and other industries, are competing with Chinese companies for business, which Japanese company is this?
This Japanese company is Panasonic, for the company presumably the public is no stranger, since the emergence of it in 1918, the development has been hundreds of years, and this century-old Japanese company in cooperation with Philips, it successfully entered the field of home appliances, and in 1978 broke into the Chinese market.
Among them, it is worth noting that the Japanese company Panasonic Electric is also the first foreign-funded enterprise in China, and in the 43 years of entering the Chinese market, with the continuous expansion of the market scale, it has also successfully gained a share of the pie and has a lot of revenue.
This Japanese company once had a share of up to 20% in China's market, the number of employees as many as 100,000 people, as a foreign company, Panasonic Can be said to be a model of success, its revenue is even more than the local enterprises Haier, Midea, Gree more.
With the support of the Chinese market, Panasonic electric appliances in 2018 in this year recorded 530 billion yuan, compared with the 200 billion revenue of Gree in the same period, directly exceeded 330 billion, can be called the invisible giant in China's home appliance market.
What is more surprising is that in the cooperation list of the 2022 Beijing Winter Olympics, there is also the figure of Panasonic Electric, according to the relevant information, panasonic will give technical and various equipment support.
In fact, Panasonic has been associated with the Olympic Games as early as 1988, and has always been one of the important partners of the Olympic Games, and in the past 30 years, Panasonic has provided broadcasting, audio, projection technology, white goods, electric bicycles and other equipment for the Olympic Games.
Being able to successfully reach cooperation with the Olympic Games is actually enough to prove the strength of Panasonic Electric, and more critically, Panasonic Electric Appliances, as a century-old Japanese company, in addition to competing with China's Midea and Gree in the field of television, air conditioning and other home appliances, even it still occupies a place in the battery, and competes with China's enterprise BYD.
Many people may not know that Panasonic is a leading enterprise in the Japanese lithium battery industry, as early as 1960 began to produce lithium batteries, and in contrast, BYD started relatively late, in 1995 was formally established, until 2000 began to cooperate with Nokia and other foreign companies to provide lithium batteries.
Panasonic Appliances, which developed earlier, in addition to entering the Chinese market early, also built a super factory in Shanghai, Dalian and other regions of China, and continuously expanded the scale of development, under this advantage, Panasonic Appliances is also very profitable in the lithium battery industry.
According to relevant information, during 2020, Panasonic's revenue in the lithium battery business reached 27.07 billion, and at the same time, BYD's revenue was only 12.088 billion, which is equivalent to More than 2 times that of Panasonic.
In terms of market share, Panasonic also has an advantage, with a market share of 17.7% in the first half of this year, and BYD is less than half of it, only 6.6%.
So whether it is from the market share or revenue, it is clear that THERE is still a certain gap between BYD and the Japanese company Panasonic, but one thing that needs to be noted in this is that with the strong rise of BYD, the gap between them is gradually narrowing, and between 2018 and 2020, the revenue of Panasonic Electric appliances shows a downward trend, while BYD is stable development.
Therefore, based on this situation, many experts have analyzed that if BYD continues to maintain stable development in the future, it is expected to directly surpass Panasonic in the near future.
For Panasonic, in addition to the decline in the battery industry, in the field of home appliances, with the emergence of Midea, Gree and other Chinese companies, its share is gradually being divided, the reason why it still occupies an advantage in revenue is also because it is positioned high-end, and its products are more expensive.
Now the domestic home appliances are not only quality guaranteed, but also have the advantage of high cost performance, so many consumers have gradually abandoned Panasonic Appliances, in this case, if this century-old Japanese company still wants to stay in the Chinese market, it is bound to need to be more catered to the preferences of Chinese consumers, otherwise it will also face the risk of being eliminated.