On June 2, 2021, the Vienna Tourism Board today brought Julius Meinl, an Austrian national treasure coffee brand, to bring a Viennese coffee culture experience to Chinese media. At the event, the media participated in a coffee workshop to taste authentic Viennese coffee and special Viennese traditional desserts, and through live streaming, they found out the behind-the-scenes story of Viennese porcelain manufacturer feinedinge* handmade coffee tableware.
"One of the themes of this year's Vienna tour is to perceive Vienna, inviting you to feel the diversity of Vienna through taste, smell, sight and hearing. Among the taste experiences, Viennese coffee is the most representative. Viennese café culture dates back to the Habsburg Empire, and many famous artists and literati in history like to gather in Viennese cafés, and cups of coffee inspire countless whimsy. To this day, going to a café for coffee is still a way of life for modern Viennese. We look forward to welcoming you to Vienna, where you can sit back and enjoy a cup of Wiener Melange, a specialty Viennese coffee, and experience the city's rich cultural heritage and diversity. Said Mr. Matthias Schwindl, Media Relations Manager at the Vienna Tourist Board.
Vienna is the world-renowned music capital, attracting countless artists and art lovers, and vienna is also the world's most livable city, where you can enjoy the beauty of life, and all your senses will be awakened one by one, dancing with this gorgeous city. The most immediate of these: 153 award-winning restaurants produce first-class, world-class cuisine, traditional pubs and restaurants offer authentic Viennese cuisine, and 2,250 cafés and 3,500 outdoor cafés are located in all corners of the city.
Wander the streets of Vienna, and even the air is filled with the smell of coffee. You can drink coffee everywhere: traditional cafes, café restaurants, coffee dessert shops, and many cafes that are connected with scene restaurants, bookstores, bars, audio-visual shops, cabaret theaters, etc. Coffee is more like an attitude to life for Viennese.
Vienna is home to more than 150 traditional cafés, including the famous Sach Café, The Central Café, the Span Café, the Landmann Café, and more, each offering a wide range of coffees, newspapers from various countries and exquisite desserts. Mozart, Strauss, Freud, Schiller, Zweig were all visited.
Café Sperl © Vienna Tourist Office /Peter Rigaud
Café Landtmann © Vienna Tourist Office/Christian Stemper
Café Sperl © Vienna Tourist Office/Peter Rigaud
Step into these cafes and travel back in time to the good old days: spliced wooden floors, marble tabletop coffee tables, simple yet luxurious chair benches. The waiters are still dressed in black uniforms from centuries ago, and a small glass of water is provided free of charge next to each cup of coffee. In 2011, UNESCO has inscribed Vienna café culture as a World Intangible Cultural Heritage.
Born in 1862, Julius Meinl is a national treasure coffee brand originating in Vienna and one of the representatives of Viennese coffee culture, dedicated to bringing a poetic coffee experience that is beautiful and inspiring. After a century of changes, Little Red Riding Hood's family of coffee makers has been passed down for 5 generations, still adhering to the ancient french technique of Viennese roasting, and has now been sold in more than 70 countries around the world, providing original Viennese coffee for major high-end hotel restaurants.
© Little Red Riding Hood Coffee (Julius Meinl)
In addition, exquisite coffee cutlery is an integral part of the perfect coffee experience. Feinedinge* is a Viennese porcelain brand founded in 2005 by its founder Sandra Heisberg, whose dedication to minimalist design is combined with a high degree of functionality, a reinterpretation of past fashion that has given the brand many creative inspirations. Feinedinge' tableware is beautifully surfaced and delicately textured, 100% handcrafted by artisans in the workshop, with slight irregularities in shape, colour and décor, giving a distinct personality. The feinedinge* shop is directly connected to the workshop, allowing customers to experience ceramic craftsmanship and participate in porcelain production at any time.
Feine Dinge Shop © feinedinge*porzellanmanufaktur
Editor/Han Wenyuan