Standing at the entrance of the New Year, we look back at the bits and pieces of 2021 and welcome the arrival of 2022. Since New Year's Day 2014, the Voice of China has launched a large-scale record report, and 10 journalists have continuously tracked and sampled 10 grass-roots locations and individuals in China every year, recording the progress of the times, society and the country, and showing the increasing sense of gain, happiness and security of micro individuals.
From Bubing Primary School in Guangxi to Huangbeiling Urban Village in Shenzhen, from Ashnu Township in Qinghai to Chunhui Nursing Home in Beijing, from Liujie Street in Hangzhou to Shanghai Free Trade Zone... Those who we have been worried about and missed, how will they live in 2021, and what new wishes and expectations do they have for 2022?
The large-scale record report of the Voice of China of the Central Broadcasting Corporation of China" "Hello, 2022" was broadcast today for the fourth article "Empowering Cross-border E-commerce, Yiwu Counter-trend Force".
Integrate resources and develop overseas live broadcasts
Two or three hundred orders were traded every day, and the results exceeded expectations
A trading company in Yiwu, Zhejiang Province, began to test the waters of overseas live broadcasting half a month ago. This is also a new attempt by anchor Aya.
Aya said she felt that this matter was very promising and must insist on doing it. "When I first started broadcasting, there were probably four or five people online at the same time, and now there may be dozens of people online, and at most 100 people online. Just do what you should do and wait for the wind to come. ”
Xu Meiqin, the company's head of procurement, said that in 2021, although the world is still affected by the new crown pneumonia epidemic, their company's business has bucked the trend, increasing by about 30%, half of overseas orders from the United States, and 40% from Europe.
△ Overseas live broadcast of a trading company (photographed by Li Yang, reporter of the main station)
Integrate resources and face overseas markets. In the context of the obstruction of the global industrial chain and supply chain cycle, the trading co., ltd. through the independent research and development of the e-commerce platform, so that overseas 600,000 registered merchants can intuitively see the products of 100,000 domestic suppliers.
Tu Hongming, who is in charge of the company's supply chain, said that the development of overseas live broadcasting is also because of the need to further expand the European and American markets. In the past half a month, the live broadcast can be traded two or three hundred times a day, and the results are still more than expected.
Tu Hongming introduced: "In two weeks, there are almost 5,000 orders. At present, there is only one show (per day) because the number of anchors is limited at the beginning. We are ready to copy the team in the next year, 1 store can open 5 live broadcast rooms, if the 5 live broadcast rooms are opened, there should be no problem with thousands of orders a day. ”
△ Overseas live broadcast interface of a trading company (photographed by Li Yang, a reporter from the main station)
Overseas live broadcasting is on the rise in Yiwu
Relying on the rapid development of cross-border e-commerce
In Yiwu, many enterprises are laying out overseas live broadcasts. Jin Xiaomin, chairman of an international import and export co., LTD., believes that overseas live broadcasting, as a new sales channel, may be a new blue ocean if it can be integrated with foreign Internet celebrities.
Jin Xiaomin said: "Domestic Internet celebrities live streaming goods should already be relatively successful, I think in foreign countries, it should be a good way and channel." ”
Overseas live broadcasting can rise in Yiwu, relying on the rapid development of cross-border e-commerce in Yiwu. By the end of 2021, the Yiwu Express (Cross-border) Supervision Center handled a total of 12.79 million tickets and a total weight of 2496 tons of goods, an increase of 26.68% and 101.49% respectively, and the total amount of tickets was 52.85 million US dollars, an increase of 72.03% year-on-year. Cross-border e-commerce platforms have become an important channel for global consumer procurement.
Jin Xiaomin said that in 2021, the company has made many adjustments to cross-border e-commerce, including warehouse configuration, which is inclined to cross-border e-commerce. This year, the company plans to do some layout in countries along the "Belt and Road".
Jin Xiaomin introduced: "The original warehouse for cross-border e-commerce in the warehouse is very small, and now 1,000 square meters are reserved for cross-border e-commerce, and this year it will be 3,000 to 5,000 square meters." Make a bonded overseas warehouse in Uzbekistan, and then lay out 1 or 2 overseas warehouses in the Belt and Road countries every year. ”
△ Yiwu-Osaka all-cargo aircraft flight unloading guarantee (Yiwu Airport Management Company)
The global shopping platform Amazon is eyeing the potential of the Yiwu market in cross-border e-commerce, and the Yiwu Service Center of Amazon's global logistics team was officially launched in November last year.
Yi Yun, president of Amazon's global logistics team in China, said that he hopes to help the cross-border logistics of the majority of sellers: "It can help merchants reduce the cost of the entire logistics aspect, and in the part of the logistics collection warehouse, we hope to provide a convenient, recent, and optimal cost of a service solution." ”
Yiwu e-commerce platform presents diversified development
The China-Europe Express has become a fast track for freight transport
Yiwu is the world's largest small commodity distribution center, as well as the national cross-border e-commerce comprehensive pilot zone and the starting place of The Yixin-Europe China-Europe Express, which provides opportunities for the development of cross-border e-commerce.
In the view of Yu Zhonghua, head of the e-commerce section of the Yiwu Market Development Committee, in 2021, the Yiwu e-commerce platform will show diversified development. "The fluctuation of the share between the various platforms is still relatively large, and Amazon is still deservedly dominant in the past, but other small platforms have grown faster."
Fang Jianxin, director of the Market Procurement Trade Service Center of Yiwu Municipal Bureau of Commerce, introduced that in addition to the common sea and air transport, cross-border e-commerce borrowed market procurement combined with China-Europe express trains has also become a fast channel for freight transport. On the morning of January 1, 2022, the X8020 China-Europe train loaded with 100 TEUs of export goods departed from Yiwu West Railway Station of the railway and left for Russia through the Manzhouli Railway Port.
△ Busy scene of loading trains between China and Europe at Yiwu West Railway Station (Yiwu Tianmeng Industrial Investment Co., Ltd., the operator of the Yiwu platform of "Yixinou" China-Europe Express)
In 2021, the Yiwu platform of the "Yixinou" China-Europe Express train has accumulated 1277 round-trip operations and sent more than 100,000 standard containers, an increase of 31% year-on-year; of which 294 are return trains, an increase of 2.5 times year-on-year. Sea-rail intermodal transport shipped a total of 808 trains, sending 68,200 TEUs, an increase of 100.6% year-on-year.
Fang Jianxin introduced, "from Yiwu, directly to the United Kingdom, the first test down, in fact, only 13 days to arrive, time and air transport is basically the same, but the price is only 1/3 of the air transport, equivalent to the market procurement and cross-border e-commerce this format of integration to innovate a logistics channel." ”
△ The first village of China's online store (Photo by Li Yang, reporter of the main station)
Qingyan Liu Village, Yiwu City, known as the first village of China's online store, has witnessed the change of e-commerce. The original development model of Qingyan Liu Village is the Taobao Village model, and the current domestic e-commerce platform has become saturated, and the new growth point mainly comes from the cross-border e-commerce platform and the cultivation of cross-border e-commerce talents.
Mao Shengping, secretary of the party branch of Qingyan Liu village, said: "We conduct accurate training for people in need, because there are many cross-border e-commerce platforms, customers or merchants or entrepreneurs, he has to choose cross-border e-commerce platforms according to his own products, which is conducive to the diversification and sustainable development of business models." ”
Source: Voice of China, Central Radio and Television Corporation