On the last day of 2021, Luo Zhenyu's 2022 "Friend of Time" New Year's Eve speech was held in Chengdu. In the face of the rapid development of electric vehicle tracks, Luo Zhenyu gave his thoughts.
In 2021, the penetration rate of new energy passenger cars rose from 5% at the beginning of the year to 19.5% in November, and new energy vehicles have become a consumer trend in the Chinese market, and sales growth has surpassed that of fuel vehicles. In the face of white-hot competition, for a new brand like Lantu, how can users accept it?
"Lantu's choice is to tear down the wall in the mind, restore the business logic to the social panorama, and manage the user relationship into a real relationship between people and people, and the highest state of this relationship is not that I am satisfied with your service, but that I am proud of this relationship." That night, Luo Zhenyu and Lantu Automobile and Lantu users set a record: more than 1700 Lantu FREE user names appeared on the speech screen.
Landu Auto officially released its brand strategy and first concept car, iLand, in July 2020, the first mass-produced concept car, iFree, the first mass-produced model, Landu FREE, was released on December 18, 2020, and landed free in June 2021, and was launched in August 2021. On December 27, 2021, Landu FREE ushered in the first vehicle OTA upgrade, adding and optimizing more than 60 functions. In 2021, 64 direct sales and service channels will be established nationwide, covering 24 core cities. From 2021 to 2022, Lantu Automobile will form a three-category matrix across SUVs, MPVs and cars, and release at least one new car to the market every year. Next year's new car will be the MPV – Dreamer.
In addition, in this speech, Lantu Automobile also said that the current production capacity will be accelerated. With the significant increase in production capacity in December, Landu Automobile will shorten the pick-up cycle to one month. Users who have decided to land Alan Tu FREE before January 10 can pick up their cars before the Spring Festival. In December 2021, Lantu Automobile delivered 3330 Lantu FREE vehicles, an increase of 192% month-on-month, becoming the fastest new brand of electric vehicles to achieve more than 3,000 deliveries in a single month.