This year's New Year's Day in Guangzhou presents a different kind of "slow" atmosphere: less of the past excitement of gathering and celebrating, more of a quiet and elegant artistic atmosphere. The reporter visited the local business district and found that the citizens have bid farewell to 2021 and embraced the New Year in their own unique ways.
▲Outdoor art installation in Victoria Square
★ Day and night in the business district, punch card interactive art installation ★
Xiao Yuan, who has just been upgraded to the mother of erbao, told reporters, "On New Year's Day this year, I plan to take Dabao Erbao to leisurely go shopping and see the exhibition, and the indoor activities in the mall are our preferred choice."
Nan Sakura, 25, is an office clerk who takes a micro-single camera to photograph the everyday scenery of Guangzhou during the holidays. She told reporters that art installations are her favorite material in recent years, "I think functional interactive installations are the most attractive, such as cross-border IP exhibitions that can arouse collective memories." Nan Ying said that it took 1 day on New Year's Day to complete the punching route of the interactive art installation in Tianhe Business District.
Nowadays, the main consumer groups of the new generation such as Xiaoyuan and Nanying have their own unique sets of plans for festivals with a sense of ceremony, and the "art-oriented" experience is the most popular. When visiting the local business district, the reporter noticed that art is no longer a high-cold model, and the mall is the most grounded city central art museum, which not only has the surprise of shopping "meeting art around the corner", but also provides a close experience and contact with art works.
According to UnionPay big data, Guangzhou citizens tend to choose brand business districts and supermarkets in the shopping experience, and the consumer population accounts for 84.5%. In this regard, the relevant person in charge of VT101 Victoria Plaza said that in recent years, they have also focused on creating night economy highlights through space utilization and art installations.
"Shopping malls no longer exist only for shopping, but develop into urban leisure and social spaces, which should be a good change in the future of shopping malls." Shally, who was the person in charge of key projects in Tianhe Business District and the manager of Guangzhou Jushuyue Department Store Co., Ltd., told reporters that art, interaction and installation are providing people with one reason after another to enter the mall, and also making the mall an important life scene again.
Zhai Yue, founder of Guangzhou City Art Week, believes that the combination of business and art is a win-win thing for many parties, "First of all, for the public, there are more channels to contact art, and for art workers, with the support of showing themselves and creating funds, for commercial bodies, it is also the upgrading of their own brand value and the optimization of the business environment."
▲ Tianhe City SURI Su Rui Star Dream Galactic Universe First Exhibition
★ Unlock the city's public art and have a conversation ★ with your heart
The so-called urban public art refers to the sculptures, murals, urban furniture and other urban public art buildings (structures) with artistic value in public spaces. In fact, many "works of art" have also emerged in the public space of Guangzhou this year, which are quietly laid out in the familiar space of the daily life of the citizens, and play a wonderful role in the aesthetics of the city and people's hearts.
XiaoOu, who is a senior in Guangzhou, interned at a design company in Zhujiang New Town this year, and he told reporters that there used to be a stereotype of "large sculptures are decorations", and when he lived in it, he began to feel the particularity of its existence, "As a student engaged in the design industry, I think it is more of a spiritual inspiration." ”
CiCi is a "post-90s" who works in public relations media, and five-to-nine is the norm, "Every time I pass by ICC after work and see 'Onion Head', I will unconsciously laugh out loud." She told reporters that although the Tianhebei business district is very prosperous, it is inevitable to feel silent when the three more work in the middle of the night, looking up to see such a huge sculpture, inexplicably surrounded by warmth, "like this very direct, very healing visual sense." ”
In fact, there are countless busy young people like CiCi and XiaoOu in the Tianhe business district, and urban public art is not a fictional concept for them, but a real spiritual enlightenment and healing medicine in daily life.
Maybe when we see some urban art installations, we wonder, what does this mean? This is actually due to the inconsistency in the public's understanding of art. Zhai Yue told reporters, "For the public, we go to appreciate the art work, in fact, is a process of dialogue with our own hearts, in the process of appreciation, if the content of the work can resonate or feel, this is equivalent to completing a meaningful exchange." In this regard, Yang Yiding, associate professor of the School of Architecture and Design of the Guangzhou Academy of Fine Arts, also said that it is a very tasteful way of life for citizens to visit and watch public art works in the city during the holidays. He also suggested that in addition to appreciating the form of the work and taking photos, he could also extend and understand the author's knowledge of the meaning of the work, the concept of creation, and the relevant genre style, so that his experience and interpretation of the work would be more profound and connotative.
▲The Disney Princess Exhibition of Wanlinghui was provided by the interviewee
Reporter Observation:
Aesthetic inclusiveness has made Guangzhou's art ecology flourish
The public art of a city exports the aesthetic taste of the city. According to the data, Guangzhou is the first city in the mainland to regulate urban public art. In the Interim Measures for Promoting the Development of Urban Public Art Construction in Guangzhou issued in 2019, it is pointed out that three types of new construction projects invested by the government should be equipped with urban public art buildings (structures). The industry believes that whether it is a government investment project or a spontaneous construction of a business circle, the atmosphere of urban public art has formed a scale in Guangzhou, and its potential is unlimited.
"Urban public art is ultimately a service to people, and its abstract shape or exaggerated structure can cause a certain visual impact and form an imprint in people's minds." Willy said in an interview that even some of the "contradictory" collisions have awakened people to the routine and remind people to jump out of the routine to re-recognize and examine the present, and she believes that these attempts are worthy of recognition and should be more tolerant to embrace their existence. In view of the public art work itself, Zhai Yue pointed out that what can be called "public art" is necessarily not a pure sculpture or installation work, which must have cultural, landmark and topicality, and can become a media carrier & marketing medium relatively continuously, so that the operators of commercial bodies can take this to sustainably "say things", sustainably attract the attention and interaction of the audience, close the relationship between business and culture, and close the relationship between commercial bodies and service objects. In Zhai Yue's view, sustainability and interactive mechanisms are the key to considering urban public art in the future.
In addition, Yang Yiding suggested that the public can also arrange to visit various categories and theme art museums and museums in their daily leisure, "Art aesthetics and appreciation habits can be slowly cultivated through time, in Guangzhou, may wish to learn how to carefully appreciate the interest and value of art and culture in a calm and soothing atmosphere." ”
Text/Guangzhou Daily, New Flower City Reporter: Tan Weiting, Chen Xin
Photo/ Guangzhou Daily, Xinhuacheng Reporter: Tan Weiting (except by signature)
Guangzhou Daily New Flower City Editor: Ma Junxian