Xiaomi 12 series has been officially put on sale, the market impact of this new machine is quite strong, just 5 minutes after the sale, the sales amount reached 1.8 billion yuan, according to the unit price of 4,000 yuan, equivalent to the sale of 450,000 units.
As Xiaomi's first model against Apple, Xiaomi Chairman and CEO Lei Jun made it clear at the press conference that officially benchmarking Apple and learning from Apple means that the Xiaomi 12 series is a comprehensive benchmarking iPhone 13 series product.
From the actual performance point of view, the Xiaomi 12 series has a great impact on the high-end flagship market, and the impact on Apple's iPhone 13 series is also very obvious.
After the phone went on sale, it created a 5-minute sales of more than 1.8 billion yuan. Excellent sales results will inevitably affect the previous best-selling iPhone 13, so after the Xiaomi Mi 12 was launched, the price of the iPhone 13, which has long been "broken", has now dropped to a new low price.
The author's inquiry learned that some e-commerce platforms have given a discount of up to 600 yuan for the iPhone 13 product, so that the starting price has dropped to 5399 yuan, which has basically entered the territory of Xiaomi 12 Pro.
In fact, the official pricing of the iPhone 13 series is much lower than that of the iPhone 12 series, and after upgrading the capacity to 128GB, the starting price has been lowered by 300 yuan and reduced to 5999 yuan, becoming a real incense machine in the eyes of consumers.
And now after some price control, the price of iPhone 13 has directly dropped to 5399 yuan, once again reducing the purchase threshold of consumers, so many fruit powders have said that they have finally waited for a good price.
For the iPhone 13, which has been reduced in price, the author believes that it is still worth starting, after all, the appearance, configuration, camera and battery life of this phone have been improved, especially compared with Android phones, the advantages of iPhone 13 are more obvious.
As the latest 5G mobile phone launched by Apple, the processor of the iPhone13 has been upgraded to the A15 bionic chip, which adopts the second generation of TSMC's 5nm process, which is 10% more energy-efficient than the previous generation, so it can make the mobile phone more power-saving.
In contrast, although the Android flagship uses the Snapdragon 8 Gen1 processor, the comprehensive performance of this chip is still not as strong as the Apple A15 chip.
Secondly, in terms of system, because Apple's iOS system has built its own moat, the application ecology is not only more perfect, but also more stable, because developers do not need to adapt for the iPhone like many Android models.
Therefore, many users will obviously feel a smoother experience than Android phones when using iPhones, whether it is daily applications or games, iOS system has more advantages.
Finally, Apple's brand advantages, Android mobile phones due to the lack of their own system and ecology, in the brand building can not be like Apple at the beginning of the high-end market, the current Android manufacturers only have high-end series, but the brand will also launch some thousand yuan machines and mid-range machines.
In contrast, the positioning of Apple's mobile phone is very direct, only more than 5,000 yuan of high-end products, there is no low-end model, so the Apple brand has always been a high-end image in the eyes of consumers.
However, compared with the Android flagship, the shortcomings of the iPhone 13 are also very obvious, take the iPhone 13 and the small screen high-end flagship Xiaomi 12, the former, whether it is imaging or fast charging, is not as good as the latter.
In general, if you want a more comprehensive experience, then consider the Android flagship, if the pursuit of a stable experience, the brand has higher requirements, then the iPhone 13 is more worth buying than the Android flagship. How will you choose it, welcome to comment, like, share, talk about your opinion.