Text/Youyu Review/Ziyang Proofreader/Zhiqiu
Once upon a time, when mentioning domestic mobile phones, most people would think of words such as "cottage" and "low quality", but after the 4G era, people were more willing to use "high cost performance" and "good quality and low price" to describe domestic mobile phones.
In fact, what domestic mobile phones have changed is not only the impression of consumers on it, but also the pattern of the global smartphone market, ten years ago, there was only one Chinese company in the world's top ten mobile phone manufacturers, but now Chinese companies have occupied 7 seats.
And, it is no exaggeration to say that in the global smartphone market, Chinese mobile phone brands can even challenge the status of Samsung and Apple.
On December 30, 2021, Sina Technology reported that at present, in the global top 5 smartphones, the sum of the market shares of Samsung and Apple is about one-third, and the sum of the market shares of xiaomi, OPPO and vivo, the three domestic mobile phone manufacturers, is also about one-third.
The remaining one-third of the market share is occupied by domestic mobile phone manufacturers such as Huawei, Lenovo, Honor and ZTE, the former mobile phone giants Nokia, Sony, etc. have declined, and the Korean mobile phone giant LG has directly withdrawn from the global smartphone market.
All in all, domestic mobile phones have now achieved the global popularity, and while the Chinese people are proud of domestic mobile phones, many people are curious, how did domestic mobile phones achieve counterattack in just a few years?
First of all, the comprehensive strength of domestic mobile phones continues to improve;
In terms of mobile phone research and development, the domestic start was relatively late and the strength was weak, and a large number of core technologies at the beginning of the development of domestic mobile phones could only be obtained through purchase.
However, with the in-depth research and development of mobile phone manufacturers, we have already possessed many of our own core technologies and black technologies, and the comprehensive strength of domestic mobile phones has been significantly improved.
Looking at the domestic mobile phones on the market, high-power fast charging has almost been used as standard, and even some flagships have used 120W flash charging. In contrast, Samsung mobile phones, even high-end flagships only support 45W fast charging, and the charging power of Apple mobile phones is even less than Samsung.
In addition to faster charging speed, domestic mobile phones also generally have the characteristics of strong shooting ability.
Judging from the photo ranking of the authoritative evaluation agency DXO, domestic mobile phones are generally among the best, especially Huawei and Xiaomi take turns to occupy the first position in the world, and Samsung and Apple mobile phones can only be subordinate to domestic mobile phones.
In addition, since 2017, domestic mobile phone manufacturers have begun to replace Japanese and Korean manufacturers, and the flagship chip of Qualcomm has been launched to further enhance the strength of mobile phone products.
Today, from the perspective of mobile phone endurance, charging and camera capabilities, domestic mobile phones not only do not lose Samsung and Apple mobile phones, but even can lead.
Secondly, mobile phone manufacturers have successfully expanded overseas markets;
When China's smartphone market is gradually saturated, mainstream mobile phone manufacturers such as Xiaomi and OV have set their sights on overseas markets.
Among them, Xiaomi entered the Indian smartphone market as early as July 2014, and after years of deep cultivation, Xiaomi mobile phones have occupied the first position in the Indian mobile phone market for many consecutive years.
After the advent of the 5G era and the fall of Huawei, Xiaomi has made a big breakthrough in the European market, according to the data released by Counterpoint, in the third quarter of 2021, Xiaomi mobile phones ranked second in the European market with a market share of 23.6%, while OPPO and realme ranked fourth and fifth.
In addition, in the Southeast Asian mobile phone market such as Indonesia and Thailand, the sales of mobile phone brands such as Xiaomi, OV and realme are also very impressive. In short, domestic mobile phones are now not only firmly dominating the domestic market, overseas markets are also steadily improving, it is the concerted efforts at home and abroad, so that the sales of mainstream domestic mobile phone brands can rank among the top ten in the world.
Finally, domestic mobile phones have the advantage of high cost performance;
A large part of the reason why domestic mobile phones can sell well at home and abroad is because of the characteristics of high cost performance. Taking the Xiaomi 12 series released by Xiaomi a few days ago as an example, the starting price of the Xiaomi 12 Pro is only 4699 yuan, while it is priced at 5999 yuan for the benchmark iPhone 13 National Bank Edition.
It should be noted that although the price difference is 1300 yuan, in actual use, whether it is fluency or performance performance, Xiaomi Mi 12 Pro does not lose iPhone 13, and has more advantages in screen quality, camera ability and charging speed.
In summary, the popularity of domestic mobile phones around the world is the result of the in-depth research and development of domestic mobile phone manufacturers for ten years.