On December 31, at the 2022 "Friends of Time" New Year's Eve speech, for Lantu Automobile, Luo Zhenyu could not help but sigh at the re-entrepreneurship of central enterprises, "Originally, you can still do this."
In 2021, the penetration rate of new energy passenger cars rose from 5% at the beginning of the year to 19.5% in November, and new energy vehicles have become a consumer trend in the Chinese market, and sales growth has surpassed that of fuel vehicles. 2022 "Friends of Time" New Year's Eve speech, the rapid development of electric vehicle tracks also triggered Luo Zhenyu to think, in the face of white-hot competition tracks, a new brand, how to make users accept?
"Lantu's choice is to tear down the wall in the mind, restore the business logic to the social panorama, and manage the user relationship into a real relationship between people and people, and the highest state of this relationship is not that I am satisfied with your service, but that I am proud of this relationship."
That night, Luo Zhenyu, Lantu Automobile and Lantu users set a record - more than 1700 Lantu FREE user names appeared on the world's largest speech screen. Luo Zhenyu believes that the company is no longer a manufacturer that sells products to strangers, but an organization that strives to serve people who like themselves and trust themselves. "In addition to understanding cars, Lan Tu also understands that this is an era when people are more important than commodities. You see, the way the national team does things is also changing, and what I didn't expect was that the central enterprises could still do this. ”
As a high-end new energy vehicle brand, Lantu is behind Dongfeng Motor, the national team of the automobile industry that has manufactured 52 million vehicles, with strong strength. As a high-end electric vehicle national team, Lantu Automobile takes the best user experience as its corporate goal and opens a series of innovative practices such as operating models, technologies, products and services.
From June to August 2021, Landu Automobile completed the listing and delivery of the first model, Lando FREE. On November 19, Lantu's second model "Lantu Dreamer" was officially unveiled at the Guangzhou Auto Show, positioning itself as "the world's first large-scale luxury electric MPV", which also received great attention from the outside world.
In December 2021, Landu delivered a total of 3,330 Landu FREE vehicles, an increase of 192% month-on-month. On December 27, Landu FREE ushered in the first vehicle OTA upgrade, adding and optimizing more than 60 functions. Officials said that since the start of delivery in August 2021, Lantu has achieved a month-on-month increase for five consecutive months, with a cumulative delivery of 6791 Lantu FREE, with an average transaction price of more than 338,000 yuan.
In order to solve the anxiety of electric vehicle users about mileage and energy replenishment, Lantu Automobile independently developed ESSA native intelligent electric architecture, which is the only electric brand in the industry that chooses to use the extended range and pure electric dual power layout.
In terms of technology research and development, Lantu Automobile has always put user safety in the first place, Lantu FREE has created two major body technologies in the world, won the "2020 China Body Conference Special Medal of Honor", representing Chinese brand cars to fill a number of gaps in the industry; Lantu pioneered amber, mica two major battery system technologies, Lantu FREE pure electric version and extended range version passed the world's first wading bottom collision public test, and obtained the testing certification of the authoritative institution of China Automobile Center "no smoke, no fire, no explosion, no water", Fully verify the hard core security strength of Landhub FREE.
In order to reach users and create a warm experience, Lantu Automobile adopts a fully direct operation and digital communication mode. At present, lantu auto app and mini program registered users more than 1 million people. In 2021, 64 direct sales and service channels will be established nationwide, and 43 Landu spaces will be opened, covering 24 cities.
Lu Fang, CEO of Lantu Automobile, said, "As a user-oriented technology enterprise, Lantu Automobile has co-created and shared with users since its inception, providing a beautiful intelligent electric travel experience through innovative technologies and unique product services. The 'Friends of Time' New Year's Eve speech is the first time that Lantu has joined hands with users to celebrate the New Year, and it is also another user gathering created after the 'Lantu User Night'. In 2022, Lantu will maintain the original intention of continuous evolution, and continue to provide users with warm, comfortable and surprising products and services. ”
In the face of the global chip shortage, Lantu Automobile is looking for production resources around the world to improve production capacity and supply chain capabilities across the board. "With the significant increase in production capacity in December, Lantu Automobile will shorten the pick-up cycle to one month, and before January 10, the users of Lantu FREE can pick up the car before the Spring Festival."
In order to reach users more widely, Lantu is accelerating the speed of channel layout and service network expansion. It is expected that in 2022, Lantu Space will increase to 105 covering 48 cities, delivery service centers will increase to 40 covering 40 cities, and officially authorized sheet metal spray centers will cover 51 cities to achieve efficient and convenient service quality.
Based on user needs, Landu Automobile plans to form a three-category matrix across SUVs, MPVs and cars within three years, release no less than one new model to the market every year, and continuously expand the product lineup of high-end electric vehicle brands.
Be a friend of time, be a friend of the user. As Lantu said, relying on the strength background of the "national team" and world-class supply chain partners, Lantu Automobile will continue to provide users with unique electric products and services.