There is no doubt that the changes in the past decade of independent brands have been too great, not only the breakthrough in technology, but also the sales volume has achieved very good results. For example, in the SUV market, the top few of the sales list have long been occupied by domestic cars, and the performance is quite surprising. In the car market, although the independent brand is still a little weak, there is no shortage of representative best-selling products like Geely Emgrand, which carry the banner of the competition between the independent brand car and the joint venture car.
However, Geely is not willing to only be the king in the 60,000-80,000 yuan car market, facing the joint venture model and launching an impact on the 100,000-class car market, Geely is also ambitious. Therefore, on the last day of 2021, Geely did not idle, but brought a new member of the Emgrand family, Emgrand L, with the product attitude of "only doing high matching", launched two "high-end" models of flagship and supreme type, with the official guidance price of 99,900 yuan and 109,900 yuan respectively.
In most people's impression, the "L" behind a model seems to be only an elongation representing the body size, but the "L" of the Emgrand L is not so simple, and the car has a more obvious upgrade in terms of appearance, space, configuration and power.
As the first car of Geely's "Energy Storm" new design style, Emgrand L's "only do high matching" is reflected in the creation of high-value shapes. The inspiration of the "energy matrix front grille" is derived from the heliostat of the Dunhuang Molten Salt Tower Type CSP Station, which radiates outward with the car logo as the center, presenting the visual effect of breaking through the boundary and bursting energy. The "energy light pillar headlight" composed of 12 LED light sources is also very recognizable, and the overall feeling gives people a very impactful feeling.
Of course, Emgrand L not only has a high value, but also has an increase in body size. The 2700mm wheelbase shows the excellent standard of mainstream cars, and it has a 50mm improvement compared to the fourth-generation Emgrand. At the same time, the length of the body is 97mm longer than that of the fourth-generation Emgrand, reaching 4735mm.
When it comes to the interior, Emgrand L is much more gentle. Although it is not as strong as the appearance, this simple and generous design is also very comfortable. It blends Chinese culture with modern technological energy elements, with a contrasting design of Danqing blue and liuyun white, adding a lot of fashion sense.
Moreover, the material of the whole vehicle is also relatively thick, and the places where the hand can touch are relatively soft. In addition, it is also equipped with the industry's first skin-friendly energy seat certified by the German Rheinland Institution, and the seat also takes the lead in introducing the concept of Traditional Chinese medicine acupuncture points, equipped with the unique acupuncture point heating function of the same level to alleviate driving fatigue for users.
Independent brands have always been generous in configuration, especially after compared with joint venture brands, they can clearly feel the "shabby" of the latter, and Emgrand L's "only do high matching" is more vividly reflected in the configuration.
Based on the leading technological advantages of the BMA architecture, emgrand L is equipped with FOTA cloud upgrade as standard, which can achieve continuous online upgrades. In terms of intelligent configuration, the Emgrand L series is equipped with advanced configurations such as 12.3-inch suspension central control screen, Geely Galaxy OS ecosystem, 540° transparent chassis, rear intelligent monitoring system, automatic induction opening of trunk, remote control of smart key, remote control of mobile phone APP, etc. Among them, the Supreme type is equipped with a newly upgraded L2 intelligent driver assistance system. It can be said that these configurations are really rich, after all, you want to find in the same level of joint venture models, it is undoubtedly difficult.
As for power, Emgrand L has an innate comfortable driving experience given by the BMA architecture, equipped with a newly tuned 1.4T turbo engine + 8CVT gearbox combination, the maximum power is 104kW, the maximum torque is 235N·m, the start is fast, and the economy and power are taken into account. At the same time, Emgrand L also created the industry's first intelligent mode, providing four driving modes to choose freely, combined with LeanNova's Cema-Europe master comfort chassis tuning, perfectly balancing power handling and driving comfort.
Write at the end
From the first generation of Emgrand to the 4th generation of Emgrand and Emgrand L launched this year, Emgrand has always insisted on using generations of products that keep pace with the times and gained the support of many consumers. And the Emgrand L, which was put on the market on the last day of 2021, is obviously also prepared, and the upgrade in all aspects is quite in line with the actual needs of many consumers for family cars.
It is worth mentioning that in 2022, Emgrand L will also be equipped with Geely's world-class modular intelligent hybrid platform LeiShenZhiqing Hi· X, the launch of a hybrid version of the model, we are also looking forward to the arrival of the new model, to contribute to the sales of the Emgrand family.
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