On December 31, Luo Zhenyu's 2022 "Friends of Time" New Year's Eve speech was held in Chengdu, as a high-end electric vehicle national team, Lantu Automobile took the best user experience as the corporate goal, and opened a series of innovative practices such as operating models, technologies, products, services, etc., so that Luo Zhenyu could not help but sigh that central enterprises were starting a business again, "Originally, you can still do this."
Leave the C bit to the user, Lantu pet powder once again refreshed the ceiling of the automotive industry! In the "Friend of Time" New Year's Eve speech, Luo Zhenyu created a "record" with Lantu Automobile and Lantu users: more than 1700 Lantu FREE user names appeared on the world's largest speech screen... As a friend of time and a friend of the user, Lantu once again used actions to make users feel the sincerity and strength of the electric vehicle national team.
Lu Fang, CEO of Lantu Automobile, said, "As a user-oriented technology enterprise, Lantu Automobile has co-created and shared with users since its inception, providing a beautiful intelligent electric travel experience through innovative technologies and unique product services. 'Friends of Time' New Year's Eve speech is the first time that Lantu has joined hands with users to celebrate the New Year, and it is also another user gathering created after the 'Lantu User Night', and it is very happy to create and enjoy a good time with users. In 2022, Lantu will maintain the original intention of continuous evolution, and continue to provide users with warm, comfortable and surprising products and services. ”
In 2021, Lantu Automobile completed the listing and delivery of the first model, Lantu FREE, leading the Chinese brand upward with the "300,000-level SUV benchmark". In November, the second model of Lantu Automobile, Lantu Dreamer, was released, positioning itself as the "world's first large-scale luxury electric MPV", which received great attention from the outside world. In order to reach users and create a warm experience, Landu Automobile adopts a fully direct operation and digital communication mode, and establishes 64 direct sales and service channels across the country in 2021, covering 24 core cities. From 2021 to 2022, Lantu Automobile will form a three-category matrix across SUVs, MPVs and cars, release at least one new car to the market every year, and continuously expand the product lineup of high-end electric vehicle brands.
Lan Tu made Luo Zhenyu sigh, "It turns out that the central enterprises can still do this."
In 2021, the penetration rate of new energy passenger cars rose from 5% at the beginning of the year to 19.5% in November, and new energy vehicles have become a consumer trend in the Chinese market, and sales growth has surpassed that of fuel vehicles. 2022 "Friends of Time" New Year's Eve speech, the rapid development of electric vehicle tracks also triggered Luo Zhenyu to think, in the face of white-hot competition tracks, a new brand, how to make users accept?
"Lantu's choice is to tear down the wall in the mind, restore the business logic to the social panorama, and manage the user relationship into a real relationship between people and people, and the highest state of this relationship is not that I am satisfied with your service, but that I am proud of this relationship." That night, Luo Zhenyu and Lantu Automobile and Lantu users set a record: more than 1700 Lantu FREE user names appeared on the world's largest speech screen. Mr. Luo said the company is no longer a manufacturer that sells products to strangers, but an organization that strives to serve people who like themselves and trust themselves. "In addition to understanding cars, Lan Tu also understands that this is an era when people are more important than commodities. You see, the way the national team does things is also changing, and what I didn't expect was that the central enterprises could still do this. ”
Lantu FREE car owner Wang Huilin excitedly left a message after seeing his name on the big screen, "Although I can't be personal, I yearn for it, thank you Lantu for putting my 'spit' in my heart, in 2022, in addition to continuing to be a Lantu person who does not get a salary, I also want to be the master of time!" LanTu is good-looking, optimistic about Lantu! ”
Lantu is a high-end new energy vehicle brand, behind which is Dongfeng Motor, the national team of the automobile industry that has manufactured 52 million vehicles, with strong strength. As China's "new strength in car manufacturing", Lantu builds an innovative business model with users as the center. In order to solve the anxiety of electric vehicle users about mileage and energy replenishment, Lantu Automobile independently developed ESSA native intelligent electric architecture, which is the only electric brand in the industry that chooses to use the extended range and pure electric dual power layout. The first mass-produced car, Lantu FREE, is positioned as a "performance-level intelligent electric SUV", with a speed of only 4.5 seconds per hour from zero to 100 kilometers, with a power performance comparable to that of a supercar, from driving control performance, large five-seat luxury space, million-level technology equipment and excellent intelligent performance, providing users with a driving experience far beyond the same level.
In terms of technology research and development, Lantu Automobile has always put user safety in the first place, Lantu FREE has created two major body technologies in the world, won the "2020 China Body Conference Special Medal of Honor", representing Chinese brand cars to fill a number of gaps in the industry; Lantu pioneered amber, mica two major battery system technologies, Lantu FREE pure electric version and extended range version passed the world's first wading bottom collision public test, and obtained the testing certification of the authoritative institution of China Automobile Center "no smoke, no fire, no explosion, no water", Fully verify the hard core security strength of Landhub FREE.
In terms of services, Lantu Automobile takes the user as the center, and pioneers the direct operation mode and digital experience of central enterprises, providing users with a car purchase experience with seamless online and offline links and a digital interactive experience that directly reaches users. Lantu Auto APP and Mini Program registered users more than 1 million people. In 2021, Landu Automobile will open 43 Landu spaces across the country, covering 24 cities. It is expected that in 2022, Lantu Space will increase to 105 covering 48 cities, delivery service centers will increase to 40 covering 40 cities, and officially authorized sheet metal spray centers will cover 51 cities to achieve efficient and convenient service quality.
Not only continues to exert efforts in channel layout, But Also Lantu Automobile has rapidly opened up new product markets. On November 19, 2021, Lantu's second model "Lantu Dreamer" was officially unveiled at the Guangzhou Auto Show. Lantu Dreamer is positioned as "the world's first large-scale luxury electric MPV", based on ESSA's native intelligent electric architecture, and is currently the only MPV in the industry that chooses a dual-power layout. Lantu Dreamer has the unique advantages of super space, super performance, super intelligence, super cockpit and super security, which can not only meet the high-end executive level exclusive travel, but also meet the family users who pursue intelligent luxury mobile space, which will create a new pattern of Chinese MPV.
Lantu's full line production capacity is accelerated Before January 10, it is decided that the car can be picked up before the Spring Festival
In order to meet the needs of users to pick up the car as soon as possible, Lantu Automobile exerts the strength of the national team to build cars, finds production resources around the world, and obtains strong support from supplier partners. With the significant increase in production capacity in December, Lantu Automobile will shorten the pick-up cycle to one month, leading the industry. Users who have decided to land Arashi FREE before January 1 can pick up their cars before the Spring Festival.
In order to create a "smart electric SUV" that meets the needs of users, on December 27, Landu FREE opened the first vehicle remote OTA upgrade, adding K song functions to make it easier for the whole family to travel and long-distance driving; voice interaction is "visible and can be said", the response is more rapid, covering more use scenarios; the car machine interface is clearer, can be directly connected to high-frequency functions with one key, and more than 60 function upgrades make the vehicle commonly used and new.
Landu FREE quickly gained user recognition, but also because of its 'best to open SUV' performance. "Faster chassis stability, first-class handling performance, and air suspension" have become the core factors for consumers to buy Landu FREE.
Be a friend of time, be a friend of the user. Lantu Automobile will rely on the strength background of the "national team" and world-class supply chain partners to continue to provide users with unique electric products and services and lead the Chinese brand upwards.