Personal hygiene brand Gao Jiesi has been scolded twice on the hot search in the past two days.
On the 28th, Gao Jiesi apologized for the video recently released on the social platform on the official micro, saying that the disputed video content was produced and released by the agency without the review of the brand side, which seriously violated the values of the Gao Jiesi brand.
Some netizens described the controversial video as being able to describe Gao Jiesi by digging her own grave.
In this advertising video, a man shows several uses of sanitary napkins: they can be used as insoles in winter, they can also be used as eye masks, shading is not easy to slip off, and can also be used as a rag, absorbing water and removing oil, in short, it is very easy to use.
Gao Jiesi threw the "pot" to the agency, saying that it had seriously stopped broadcasting and rectified the relevant accounts. But most netizens obviously don't buy it. "Please find out who the audience for sanitary napkins is, and who is the advertisement that is going to disgust you?" "It's women who use sanitary napkins, engage in such advertisements, and have this time to apologize or donate sanitary napkins to poor women in mountainous areas."
This hot search has not yet retreated, and Gao Jiesi has been exposed by a large number of netizens to have insect eggs in sanitary napkins, triggering a new round of discussion.
Online videos show that after someone cut open the back of a high-purity silk sanitary napkin, there were a large number of foreign bodies suspected of being insect eggs on the cotton wool.
On the 29th, Gao Jiesi said that it had contacted consumers and would be tested by a third-party agency and the results would be announced at the first time.
Gao Jiesi also said that its products are fully enclosed production and go through high-temperature processing links, the production workshop has a hygienic insect-proof design, and bugs and eggs in the environment cannot survive.
That night, a number of netizens reported that they had found foreign bodies such as bugs and eggs in the brand's hygiene products.
Ms. Yang told the media: "A few years ago, I used GaoJie silk, once I opened a new package, opened a white bug inside the sanitary napkin, still squirming, when I was still squatting in the toilet, it was really a psychological shadow. ”
Another woman told Jimu News that she bought a batch of Gaojiesi night good night pants and sanitary napkins online on October 21, and after tearing it open, she found some black foreign bodies on the bag, suspected to be bugs. "I couldn't believe it."
In December, Li Ni received the test results. "They said they didn't find the trajectory of the insects in the samples, and they compensated for three packs of sanitary napkins."
In fact, since the beginning of this year, there have been multiple personal hygiene brands that have flipped over women's products.
On June 5, a netizen in Jiangxi revealed that about one-third of the normal needles were found in the seven-degree space sanitary napkin he purchased. According to the description of the person concerned, a foreign body was found when the sanitary napkin was just opened for use, and after tearing it open, it was found to be a needle.
She said that if no problems were found before use, the needle might have stuck in the meat. She needs manufacturers to investigate how this needle enters the product, so as to eliminate market doubts and reassure consumers.
The customer service staff of Hengan Group, the parent company of Seventh Degree Space, said that the company has set up a special working group to investigate the incident at the first time.
On the evening of the 6th, the official weibo of The Seventh Degree Space released a public apology letter.
According to public information, Fujian Hengan Group Co., Ltd. was founded in 1985, and Hengan International Group Co., Ltd. was successfully listed in Hong Kong in 1998.
In the middle of September this year, some netizens complained about Sophie on the social platform, saying that she was burned by the heating sanitary napkins sold by her, and even burned blisters.
This complaint was hotly discussed by many netizens, who said that they also had burns.
Sophie is one of the top 10 brands of sanitary napkins in China, developed in Japan, and is affiliated with Yunijia Daily Necessities (China) Co., Ltd. Its "warm and warm sanitary napkins" claim to use Japanese warm belly black technology and pass the Japanese cosmetic grade skin test, "making the lower abdomen hot, no low temperature burns and no irritation.". ”
Netizens complained that his private parts were burned and blistered, and that his personal expression was suspected of false propaganda. "It hurt so hard I wanted to cry."
Judging from Sophie's e-commerce platform evaluation, there is more than one consumer who has been burned, and the evaluation such as "very itchy and too hot" is ridiculed by many people as "IQ tax".
Sophie's staff responded, "Different use of personal physique will also produce differences, and the specific use effect varies from person to person."
The appearance of insect eggs like the above-mentioned GaoJie silk was actually exposed as early as 4 years ago.
In 2017, the media exposed the presence of live insects in Gaojie silk sanitary napkins, and it was reported that after consumer complaints, customer service has not effectively solved the problem, only saying that sanitary napkins can be compensated.
In 2013, there was a case of sanitary napkin counterfeiting that shocked the whole country, the amount of the crime was as high as 150 million yuan, and many well-known brands such as Hushubao, Sophie, ABC, and Always were recruited.
In 2016, CCTV reported that there were well-known brands such as small workshops such as Shanzhai Hushubao and ABC, making more than 10 million pieces of sanitary napkins counterfeit, and sales channels throughout the country.
According to a report in October 2017 by Sanxiang Metropolis Daily, a subsidiary of Hunan Daily, Changsha consumer Ms. Chen complained that sesame-sized flesh-colored insect eggs appeared after tearing apart the Sophie "little wormwood" sanitary napkin she purchased at Watson's Yuefang store.
"It's disgusting, the torn sanitary napkin is covered with black particles, and there is a black worm the size of a sesame seed crawling."
In March this year, the Chongqing Municipal Consumer Rights and Interests Protection Commission released a comparative test report on 15 models of safety pants.
The report shows that all 15 samples detected formaldehyde, involving well-known brands such as Hushubao, Sophie, and Seven Degrees Space. In addition, the seven-dimensional space sample was detected to contain heavy metal arsenic, and the samples of Little Hi Sen Anderson and Princess Neisse were contaminated with microorganisms and heavy metals.