On December 31, 2021, Emgrand L, a high-end sedan under the Geely Emgrand family, was officially launched, with the product attitude of "only doing high-end", launching two "high-end" models of flagship and supreme, with the official guidance price of 99,900 yuan and 109,900 yuan respectively. In this "a deer
As a new high-end car launched by the Emgrand family, Emgrand L relies on BMA's new generation of modular architecture with highly flexible scalability and ultimate space utilization, with more humanized high quality, more intelligent high technology, more energy high value and more comfortable driving experience, to achieve a comprehensive leapfrog in modeling, intelligence, safety, quality and other aspects, and reshape the new value benchmark of 100,000 class cars for users.
High quality casts "high match" value
From the perspective of vehicle quality, Emgrand L continues the champion quality gene of the Emgrand family, and fully absorbs the high quality standards and leading technology of the global new generation modular architecture of BMA in the Geely 4.0 era, and integrates the ingenuity spirit of "people-oriented and excellence" into the product gene. In terms of material selection, the new car not only uses soft wrapping in 90% of the interior part, but also carries the industry's first skin-friendly energy seat that has won the authoritative certification of the German Rheinland Agency, the surface is covered with light luxury suede material, and the seat is foamed with double hardness, which is sedentary and does not collapse, and the wrapping is better. It is worth mentioning that the seat also took the lead in introducing the concept of TCM acupuncture points, equipped with the unique acupuncture point heating function of the same level to alleviate driving fatigue for users.
In addition to the thick selection of materials, Emgrand L also uses a lot of advanced precision technology in the details of the creation, such as the rare "laser laser carving" process of the same level, 3μm extremely fine precision, after 2000 hours of ultra-long light does not fade, 1200 hours of moisture-resistant non-color change peeling, 1000 hours of temperature resistance and deformation and other 27 strict verification tests. There is also a front grille using the same level of unique diamond cutting technology, the number of diamond edges up to 3000, after 1000 + hours of high-speed milling processing, 1300 + hours of polishing processing and other complex processes, showing a delicate and stylish visual effect.
In terms of health and environmental protection, Emgrand L adopts a large number of environmentally friendly and healthy materials such as water-based adhesive, water-based leather and microfiber materials with zero odor, and is also equipped with a six-layer health purification ring composed of antibacterial steering wheel, vehicle-grade CN95 high-efficiency filter, AQS air quality management system, negative ion purifier, etc., to create a full range of healthy and environmentally friendly cockpits.
Open the 100,000-class car FOTA intelligent era
Based on the leading scientific and technological advantages of the BMA architecture, Emgrand L is equipped with FOTA cloud upgrade as standard, which can achieve continuous online upgrades, taking the lead in opening the 100,000-level sedan FOTA intelligent era, supporting the continuous evolution and upgrading of the five major domains of the vehicle, such as power domain, chassis domain, body domain, ADAS domain, and infotainment domain, so that users can always maintain a high-value experience that keeps pace with the times and is commonly used and often new.
In terms of intelligent configuration, Emgrand L also comes standard with a 12.3-inch high-definition suspension central control screen, Geely Galaxy OS ecosystem, God's Eye 540 ° transparent chassis, rear intelligent monitoring system, trunk automatic induction opening, smart key remote control start, mobile PHONE APP remote control and other rich advanced intelligent configuration. Among them, the Supreme type is equipped with a newly upgraded L2 intelligent driving assistance system, compared with the market peers, more leading is elka emergency lane keeping assistance added to the oncoming car and road edge collision risk recognition function, AEB-P pre-collision safety system added two-wheeler scene recognition, further improving the intelligent travel safety.
In terms of power, Emgrand L has an innate comfortable driving experience given by the BMA architecture, equipped with a newly tuned 1.4T turbo engine + 8CVT transmission combination, the maximum power is 104kW, the maximum torque is 235N·m, the start is fast, and the economy and power are taken into account. At the same time, Emgrand L also created the industry's first intelligent mode, providing four driving modes to choose freely, combined with LeanNova's Cema-Europe master comfort chassis tuning, perfectly balancing power handling and driving comfort.
Shaping the "Chinese Style" of The Integration of Culture and Technology
In addition to high quality and high technology, Emgrand L's "only do high matching" is also reflected in the creation of high-value shapes. As the first car of Geely's "Energy Storm" new design style, Emgrand L has perfectly integrated the essence of China's 5,000 years of culture and modern scientific and technological energy into the product design through co-creation with users and inspired by the brilliant Dunhuang culture, shaping it into a "Chinese style" that best meets the expectations and aesthetics of young consumers.
In terms of appearance, Emgrand L's "energy matrix front grille" is inspired by the heliostat of Dunhuang Molten Salt Tower Type Solar Thermal Power Station, which radiates outward with the car logo as the center, presenting a visual effect of breaking through boundaries and energy explosions. The "energy pillar headlight" composed of 12 LED light sources, with a three-stage ray display lamp, is extremely recognizable. Echoing the headlights, the "Flying Streamer Through TailLight" consists of 258 LED light sources composed of a 2-meter ultra-long light strip, which can realize three kinds of greeting and sending guest lights: energy storm, aurora roaming, and galaxy river rotation. After the first FOTA upgrade on the market, the Supreme taillights have a flying neon light dance, full of technology, bringing a full sense of ceremony.
In the interior, Emgrand L also cleverly integrates the energy elements of Chinese culture and modern science and technology, using two contrasting colors of Danqing blue and liuyun white, which is simple and quiet, creating a flexible sense of beauty and endless charm. "Qinse and Ming" center console, the shape is inspired by the Chinese guqin, the through-style outlet line is as smooth as the strings, under the collocation of the landscape echo radium carving craft trim, tradition and modernity coexist, the wonderful combination of industry and art, showing vitality and texture.
From the first generation of Emgrand to the 4th generation of Emgrand and Emgrand L launched this year, Emgrand has always insisted on using high-quality, high-value products that keep pace with the times from generation to generation to meet the continuous quality needs of users. From winning the chinese brand car sales champion for 9 consecutive years, to accumulating sales of more than 3.33 million vehicles, carrying the banner of China's brand cars and joint ventures, Emgrand has led the Chinese car "deer" upward with the most determined pace, becoming the most solid "backbone" of Geely and even Chinese car brands.