"In 1998, Hisense officially entered the field of intelligent transportation, and 23 years have passed since then, during which Hisense has not only realized the replacement of foreign technology suppliers such as Siemens and Tyco in China, but also achieved technology leadership in the fields of signal machines, big data applications, and AI algorithms in the global region." In the process of titanium media App's interview with Zhang Sihai, president of Hisense Network Technology Company, this is the most impressive sentence.
In December this year, Hisense and Shandong High-speed Consortium won the bid for the Ethiopian intelligent bus project, and in the next two years, Hisense will participate in the construction of the project. The Ethiopian intelligent bus project is also the first overseas intelligent transportation system built by Hisense, and in addition to actively participating in the project bidding overseas, Hisense is also discussing the acquisition of its intelligent transportation business with Siemens.
Get rid of the dilemma of overseas suppliers being king
According to Zhang Sihai, around 2000, foreign suppliers were the absolute main force of domestic intelligent transportation systems, he said: "At that time, the signal machines and management systems used in various cities in China were almost all provided by foreign companies like Siemens and Tyco. ”
With Hisense's continuous investment in this field, not only in terms of technology to achieve rapid catch-up, but also in the market competition has quickly achieved an advantage, by the end of 2021, Hisense intelligent transportation technology solutions have been applied to 147 cities. Among the 39 municipalities directly under the central government, provincial capitals and cities listed separately in the plan, 36 cities are using Hisense's solutions, accounting for 92%.
"Judging from the technology mastered by Hisense in the field of intelligent transportation today, it has stood at the forefront of the world, including when we first discussed the acquisition of Siemens' intelligent transportation business, and we also hoped to use this acquisition to understand the current technical strength of Hisense intelligent transportation system in the world." Zhang Sihai introduced.
Zhang Sihai said: "After completing the contact with Siemens, I really realized that with the current technical standards of Hisense, many of their technologies are not new products, and even in the application of AI, big data and other technologies, Hisense has long surpassed traditional manufacturers such as Siemens. ”
Based on the support of technical strength, Hisense intelligent transportation system in the sea of the "technical pass" is fully up to standard, to the winning bid of the Ethiopian intelligent bus project, the design of the project was completed by the Indian team earlier, compared to the mature program that has been applied in China, there are many places that have also applied more entry-level technology.
The next step is to continue to dig deeper into the Asian, African and Latin American markets
Hisense's acquisition of Siemens' intelligent transportation business is also more important to the market side for the current development of the overall enterprise, and Hisense can take this as an opportunity to enter many markets controlled by Siemens and establish cooperative relations. Talking about the overseas market layout of Hisense's focus in the next step, Zhang Sihai said: "It will still be around the overseas path of Asia, Africa and Latin America and the Belt and Road projects, and enter the European and American markets because it will involve political and other factors, which is still difficult for Hisense now."
Titanium Media App also learned that Hisense currently has more than 20 overseas teams in the field of intelligent transportation, and the team is still in a state of continuous expansion, next year Hisense will actively participate in various exhibitions, and build its own exhibition halls in key areas to further deepen the mining of potential markets.
From the perspective of the development of the entire Hisense Group, the B2B business led by the intelligent transportation business is also one of the key areas of strength in recent years, the B2B industry accounts for 40% of the overall corporate profit, and with the acceleration of Hisense's consumer electronics business in the past two years, the overseas market will also be an important "reservoir" for his future sustainable development.
In 2020, Hisense's revenue from overseas business has reached 54.9 billion yuan, accounting for about 40% of hisense group's total revenue, and this year this figure will likely rise to more than 60 billion yuan, so not only the overseas influence of color TV and home appliance business will be enhanced, but also Hisense's B2B business will be a key step. (This article was first published on titanium media App)