Recently, the Internet has been making a lot of noise because Ofdre Gabbana, Dior, and three squirrels are suspected of humiliating Chinese. What I did not expect was that just when the three squirrel incident had not yet come to an end, Mercedes-Benz "committed crimes against the wind" and was directly made public by netizens. In this regard, the outside world can't help but wonder, what is wrong with foreign brands? Why humiliate Chinese, make them feel happy, and even become a huge business opportunity?
It is worth noting that the three squirrels, as a leader in China's snack industry, have actually joined in. Although after the problem appeared, the three squirrels stood up for the first time to clarify, threatening that they did not mean it, but that the model itself was a small eye. Naturally, some people on the Internet choose to accept this, and some people still think that this is just three squirrels deliberately doing it. Of course, some people think that the so-called small eyes seem to be very similar to the so-called Dan Phoenix Eyes in traditional Chinese culture, but after watching the description of Wang XiFeng Dan Phoenix Eyes in "Dream of the Red Chamber", it is obvious that these foreign brands and three squirrels, the so-called small eyes are not Dan Phoenix Eyes. Because in this book, it is introduced that "a pair of Danfeng triangular eyes, two curved willow leaves hanging eyebrows, the powder face contains spring wei, and the Dan lips do not smile before smelling", it can be said that this is the most authoritative interpretation of Dan Feng's eyes. Then as a foreign brand and a domestic brand, it is obvious that you do not know what is called real advertising, and you must know that advertising is divided into effective advertising, invalid advertising, and controversial advertising.
Obviously, the three squirrels and Dior and Mercedes-Benz ads are controversial advertisements, and have seriously hurt Chinese's self-esteem. However, for foreign brands, it is controversial advertising in China, but it is effective advertising in foreign countries, so advertising as a media means seems to have no beauty, ugliness, right and wrong, and elegant customs. But having creatives is important, at least not to humiliate the audience. Therefore, whether it is Dior or Mercedes-Benz, it has violated the effective dissemination of advertising, and China has always been the largest source of income for these foreign brands. This leads to many times, if the Chinese market is lost, the annual turnover of these foreign brands may be greatly reduced. However, from the current performance of these brands, except for the three squirrels who responded at the first time, the rest of the foreign brands have not expressed anything, and even Mercedes-Benz has secretly deleted the original advertisement. In this regard, it seems that these foreign "monks", even if they do not read the Chinese "scriptures", do not have any problems in the end?
It can only be said that for the time being, it seems that these foreign brands have not been affected, but in the future, sales in China will definitely fall again and again. Of course, at present, the three squirrels have been scolded by netizens, and presumably those foreign brands will eventually be punished as they deserve. But whether it is Mercedes-Benz or Dior, it seems that they are not worried about losing the Chinese market, do they not know that the main source of income every year comes from the Chinese market? Of course, more importantly, this move is likely to be emulated by other brands.
However, in Huaqiang's view, if these foreign brands know what they can do and what they can't do, perhaps there will be no more similar situations. However, for the Chinese people, small eyes are not guilty, and small eyes are not comparable to Dan Phoenix eyes. Therefore, these foreign brands, after all, need to give China an explanation, especially an explanation to Chinese consumers. If not, wait until sales plummet and apologize, it may be too late.
(Text/Hua Qiang)