Text/JING Review/ZiYang Proofreader/Zhiqiu
After Huawei's mobile phone withdrew from the mainstream ranks due to chip problems, Xiaomi began to carry the banner of domestic mobile phones. Although at this stage, Xiaomi mobile phones cannot be compared with the peak Huawei in terms of sales and brand image, Xiaomi has always been full of confidence in the future.
This year, Xiaomi executives have repeatedly shouted to the outside world, saying that Xiaomi will use three years to become the world's first mobile phone brand.
To this end, Xiaomi plans to invest 100 billion yuan in technology research and development in the next five years. At the Xiaomi 12 series product conference, Lei Jun directly declared war on Apple, and used xiaomi 12 to benchmark the iPhone13 on the spot. This move not only represents Xiaomi's determination to impact the high-end, but also reflects Lei Jun's confidence in the Xiaomi 12 mobile phone.
So, can Xiaomi Mi 12 benchmark iPhone 13, and why does Xiaomi Mi 12 benchmark?
In the author's opinion, the Xiaomi Mi 12 and iPhone 13 are actually two completely different styles of products. Simply put, users who will buy Xiaomi Mi 12 will not consider the iPhone 13, and iPhone 13 consumers will not care about the Xiaomi Mi 12.
However, Lei Jun's idea of using Xiaomi Mi 12 to benchmark iPhone 13 is not wrong, Xiaomi mobile phone sales want to break through again, the high-end market must be won, and "touching porcelain" Apple can quickly enhance Xiaomi's popularity in the high-end market. Moreover, in terms of hard power, Xiaomi Mi 12 is indeed not worse than the iPhone 13.
Lei Jun also pointed out that the strength of domestic mobile phones is far stronger than users imagine. For example, the feel, screen, battery, signal, photography and other functions, domestic high-end flagships are far ahead of Apple. The Xiaomi Mi 12 has a remarkable performance in the above aspects, which is also an important reason why Lei Jun dares to use the Xiaomi Mi 12 to benchmark the iPhone 13.
It is reported that the Xiaomi Mi 12 has a 6.28-inch display that supports a 120Hz refresh rate, which Lei Jun calls "the world's most advanced mobile phone screen." "Brightness and refresh rate are better than the iPhone 13."
In addition, Xiaomi Mi 12 also supports higher power charging, 67W wired with 50W wireless, can provide users with a perfect charging experience, always guarantee the status of the phone, 50 million pixel main camera can make Xiaomi Mi 12 for users to bring a clearer shooting effect than the iPhone13.
Of course, Xiaomi 12 is not a comprehensive leader over Apple, in the core configuration processor, the A15 chip equipped with the iPhone 13 is far more than the Qualcomm new generation Snapdragon 8 processor equipped with Xiaomi Mi 12.
The good news is that most of the current flagship machines have the problem of excess performance, and although the performance gap between Xiaomi 12 and iPhone13 is obvious, this gap will not be perceived by users during use.
Combining the above aspects, we can see that the biggest advantage of Xiaomi Mi 12 is balance. It is not so amazing, but users can not find the short board, which is very similar to the original Apple mobile phone to give people the feeling.
So, can Lei Jun complete the goal of being the world's first and benchmarking Apple?
In the author's opinion, Xiaomi has rushed to the first place in the world in three years, and the possibility is not small. After all, it is never the high-end machine that determines the ranking of mobile phone sales, but the shipment of low-end mobile phones, and Xiaomi's position in the low-end market does not need to be questioned. However, comparing Apple, or even surpassing Apple, is a difficult task for Xiaomi.
In fact, Lei Jun made it clear when benchmarking apples that benchmarking apples is to learn more from apples. Apple's advantage is the processor, the system, in the short term, Xiaomi simply does not have the ability to copy it. Not only that, Apple's supply chain advantages and product ecological advantages are also ahead of Xiaomi, and the comprehensive strength gap between the two companies is obvious.
If Xiaomi wants the high-end market to gain a foothold, it must snatch the market from Apple' hands. In this way, xiaomi's road to the high end is not only difficult, but also very long.
In your opinion, is the Xiaomi mi phone that xiaomi 12 and even the future will be released, eligible to be compared with apple phones?