TGA in line with the rules of traditional sports events, through the linkage of provincial e-sports associations, to create a provincial team competition model, hundreds of e-sports players from all provinces across the country will compete in popular projects such as League of Legends, Glory of kings, FIFA Online 4, peace elite, etc., narrowing the distance between civilian players and professional players, narrowing the sense of distance between "professional" and "amateur", thereby creating a wider e-sports market.
At the 2021 Tencent E-sports Annual Press Conference, the relevant person in charge of TGA said that it will launch the "Global E-sports Ecosystem Building Plan" to transform from an event organizer to an ecological institution that opens up to the industry to further promote the sinking of e-sports events and promote the dissemination of regional e-sports culture.
In addition, the cloud game e-competition, remote live broadcast technology, and the Nintendo Switch game of the National Bank will also appear in this winter finals, jointly expanding the boundaries of the event. The integration of new technologies has allowed the e-sports industry to integrate more vitality, "e-sports + technology", to create a different prosperous scene.
Behind the regionalization, popularization, and technological integration is actually to pave the way for the derivative industries of the new e-sports industry, broaden the e-sports market, attract more people, borrow the development of new technologies, so that the e-sports industry can cultivate more "civilian" e-sports stars, paving the way for the live broadcast of games. In this way, TGA can achieve both social and economic benefits, and the fertilizer water cannot reach the outsiders' fields.
1.TGA regional development, and expand the crowd of characteristic e-sports
Shanghai, Jinzhong, Shenyang, Guangzhou, Jinan, Hangzhou, Chengdu... Looking back at the 2021 TGA, landing in each city, in line with local characteristics, interacting with local cultures, from the city landmark buildings appearing on the field through VR, to the folk intangible cultural heritage elements joining the team logo, etc., "customizing" a local immersive arena. Watching the 2021 TGA competition, you can also see the "Silk Painting" in Hangzhou, the "Sichuan Drama Changing Face" in Chengdu, etc., and the competition has become another window to understand the colorful regional traditional culture.
In order to welcome the Hangzhou Asian Games, in this year's TGA event, TGA and Zhejiang E-sports Association jointly launched the "Zhejiang TGA National E-sports Challenge", which promotes the sinking of professional events to the level of prefecture-level cities, a new model of participating in the name of the city, integrating regional cultural elements, further stimulating the audience's sense of participation in the event, and creating a richer viewing experience.
In the implementation of 24 "e-sports +" industries issued by Chengdu last year, the development of e-sports and the construction of "three cities and three capitals" such as Chengdu World Cultural and Creative City, Tourist City, Event City and International Food City, Music City, Convention and Exhibition City are superimposed and integrated with each other.
The regional development of TGA not only allows the e-sports industry to integrate the local cultural characteristics, but also attracts a wide range of e-sports groups, thus bringing more traffic, entering the era of integration of traditional regions and e-sports industries, and stimulating a new e-sports experience.
2.TGA the development of civilians, the e-sports industry is no longer on the top
In 2021, TGA landed in 11 cities, held 3303 competitions, 7591 participants, and covered 50000+ live spectators. Throughout 2021, the TGA tournament system has sent 36 outstanding players from various provinces and cities to the entire tournament system of King glory; two provincial teams have been sent to the League of Legends mobile game to enter the professional qualification event; and the upcoming champions of FIFA Online 4 will be eligible to participate in the FIFA E-sports National Cup China National E-sports Football Team Selection Tournament. In addition, there are 17 commentators on the list of key training, perhaps including the future wAwa, Miller, his successor or competitors...
On December 20, the Winter Finals are in the chengdu Chengbei Gymnasium. More than 20 provincial teams and more than 400 e-sports players from all over the country competed at the peak. Among them, the winners of the final of the TGA & FIFA Online 4 project will be eligible to participate in the FIFA E-sports National Cup - China National E-sports Football Team Selection Competition.
The civilian development of TGA, everyone can become a professional player, and is expected to enter the national team, so that e-sports and sports integration, the distance between each other is closer, and gradually integrated into people's daily lives.
3.TGA technological development, so that the e-sports industry to create vitality
Multi-site production and broadcasting technology is currently the most advanced e-sports program production mode, offline competition in Fuzhou, and the production and broadcasting team in Chengdu TGA winter final scene. At this TGA, CFHD's North-South Confrontation Star Exhibition Tournament invited legendary players such as White Shark and Ma Zhe to dialogue again, and used the remote production mode to break geographical restrictions.
The PC side ushered in a new FPS project, and the mobile side also did not lag behind. Teams in the second half of the CODM Masters S2 will also compete in relegation at the TGA Winter Showdown for a place in the Call of Duty Masters S3.
Multi-site production and broadcasting technology is not the only seedling that uses "cloud" technology at this TGA winter showdown, in fact, the new direction of the game industry is testing the waters of e-sports. Tencent's first travel platform has brought new development ideas to the e-sports industry and become a new choice for the e-sports industry. In 2020, the overall game live broadcasting market in China will reach 34.3 billion yuan. The development of more enterprise game live broadcasting related businesses will bring new competitive vitality and development space to the game live broadcasting market.
4. Conclusion
TGA relies on geographical advantages, crowd-wide advantages, and the blessing of technology to let the e-sports industry help game live commentary. When TGA STAR upgraded to a cooperation with Siba Media, a more comprehensive joint training program for commentary was designed, and the talent pool for more dimensions of the event also undertook the experience accumulated by TGA in the past decade of long-term cultivation mode. Break the "monopoly position" of wAwa and Miller to achieve the unification of talent training and live broadcast revenue.