At the foot of The West Mountain, on the shore of Dianchi Lake, one of the most beautiful landscapes on earth. There are not only four seasons here, but also a passion for football.
On November 30, 2021, the 2021 China Taiping Chinese Football Association Women's Super League was successfully concluded at Kunming Haigeng Base. In the championship and runner-up finals, the international king frost shines again. With her two goals, Wuhan Chegujiang was able to reverse Jiangsu women's football team 2-1 to win the championship.
"Sister Frost, come and sign us a name." After the game, many small fans gathered in the first row and scrambled to shout out their idols. Walking to the stands, Wang Shuang smiled and patiently fulfilled her promise to the children.
At that moment, behind Wang Shuang, whether it was the wuhan chegujiang women's football player who won the championship, or the Jiangsu women's football player who was frustrated in the final, they were all competing to take a group photo. Although there is only one champion and only one winner, they all enjoy the happiness brought by the wonderful women's super. "This is really my blessed land, and the two women's super championships are won here." Facing the No. 12 Stadium of Haigeng Base, Yao Wei, captain of Wuhan Chegujiang Women's Football Team, involuntarily sighed, "Participating in the league in Haigeng Base in the past two years will give me a sense of peace of mind." ”
Format adjustments increase suspense
Compared with the 2020 season, the 2021 Women's Super League has improved the format according to the development and changes of the epidemic: the first and second stages of the competition adopt a single round robin format: 10 teams play 9 rounds, the top 5 participate in the third stage of the 1st to 5th qualifying competition; the remaining 5 teams participate in the third stage of the 6th to 10th qualifying. The third stage of the competition adopts a mixed format, the team ranked 1st to 5th in the points ranking first plays a single round-robin game, the team ranked 1st and 2nd in the points ranked first and second place finals, the 3rd and 4th teams play a single three-four final, and the 5th place in the league ranks 5th. In qualifying for 6-10 places, the ranking is also determined in a similar way to the 1-5 place matches.
The total number of games in the 2021 Women's Super League season reached 69, although it was only 1 more than last season, but the intensity of the game increased significantly. Especially in the second and third stages, the importance that the teams attach to the game and the intensity of the athletes' scrambling on the court are unprecedented. Many of these teams have faced difficulties under pressure, and the participating players have undergone psychological tests as a result. Xu Huan, a goalkeeper from Jiangsu Women's Football, said frankly, "The mentality of the strong needs to be continuously trained through high-level competitions, and this year's league is really very training." ”
In addition to the increase in the value of the competition, the change in the format has also brought more suspense, and the championship competition has become more intense. For example, before the final round of the championship group this season, in addition to Changchun Volkswagen Real Estate, which was a bye in the last round, Shanghai Rural Commercial Bank, Wuhan Chegu Jiangda, Jiangsu Women's Football Team and Guangdong Meizhou Hakka all had the opportunity to reach the final. As a result, in the strong match between Jiangsu and Shanghai, the Jiangsu women's football team miraculously survived with the 96th minute of the deadlock, and head coach Jeslin also had mixed feelings after the game, "As long as there is a little chance (to enter the final), we will strive to win the game!" ”
The Psiphon Season has a new look
In any event, the Psiphon Discipline has received special attention. In this regard, the Women's Super League Organizing Committee also attaches great importance to it. On May 7, 2021, the day before the opening of the new season of the Women's Super League, Wang Xiaoping, director of the Disciplinary Committee of the Chinese Football Association, specially rushed to the Kunming Haigeng Base to give a lecture on the discipline of the game for all the staff. He emphasized the following four aspects: First, do a good job in the work of discipline, purify the football competition environment, and every football practitioner must have a high degree of understanding; second, strengthen the management of clubs, realize the role of legal norms, and clarify the responsible person system; third, clarify the responsibilities of coaches; fourth, do a good job in the management of violations of laws and discipline.
The publicity work of the pyrexus discipline provided a guarantee for the smooth progress of the league, and the organizing committee of the event also made a lot of efforts to enhance the athletes' awareness of violations of discipline. For example, once there are some non-sports behaviors in the game, even if the standard of disciplinary punishment is not met, the organizing committee will find relevant stakeholders, team leaders and coaches for disciplinary interviews, remind the people involved of what behaviors are worth paying attention to, and give education and guidance in ideology. In addition, for those spectators who did not appear but entered the bench, the organizing committee also formulated rules and regulations. In this regard, the attitude of the organizing committee of the event is very firm: through the interview to play an early warning role, to prevent problems before they occur, in order to achieve the goal of significantly reducing violations of discipline.
This season's Women's Super League, the organizing committee of the event arranged a total of 5 interviews, the effect is very obvious. The league had 1 red and 77 red and 77 cards respectively, which was 3 and 16 fewer than in the 2020 season – the pyremic discipline has been greatly improved.
At the level of referee law enforcement, the improvement of the overall law enforcement business ability of women's referees and the further strengthening of teamwork capabilities are the highlights of the refereeing work of the Women's Super League in 2021. Through accurate judgment and appropriate guidance, the referee ensures that the game is fierce and orderly. All this is mainly due to the repeated education and communication of the participating teams organized by the Chinese Football Association before and during the game, as well as the repeated explanation of the new rules and new spirits. In the game, the referee pays more attention to improving the management ability, communicates with the athletes and coaches with courtesy, correctly implements the rules, and reasonably guides the game.
In addition, in some of the games of the 2021 Women's Super League, mainly for the vast majority of the second and third stages, additional assistant referees (i.e. bottom-line referees) have been added, which has achieved good results, improving the accuracy of penalties in the area near the penalty area line, making the penalty more convincing and reducing potential disputes.
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The intensity of publicity is unprecedented
The new launch of the women's Super League section of the women's football team on the official website of the Chinese Football Association and the wide exposure of league-related content on social media have further enhanced the brand influence of the event. Especially this year, in addition to the real-time update of articles, atlases, data and announcements, the live broadcast functions and video content of China's women's football Weibo and Douyin have also won the attention of women's football fans.
In this regard, Chang Weiwei, head coach of wuhan Chegujiang women's football team, felt very deeply: "My family has been abroad for a long time, and in the past, their access to women's football event information was relatively limited. But since the help of the official website and Weibo number, everything has been different. The organizing committee will open live broadcasts on some video platforms and produce a large number of videos, which has brought many people closer to me and the women's Super League. Wuhan women's football captain Yao Wei also agrees with this view, she believes that under the condition of the existing tournament system, the rich means of communication can enhance the understanding of the women's super league from the outside world, and also let many fans who cannot be present to watch the game feast their eyes, they can continue to maintain their attention to the Chinese women's football team through the "cloud watching".
The new revised official website was officially launched before the opening of the 2020 Women's Super League, and the new design of the relevant units and plates refers to the official website of UEFA. The functions of the new official website are mainly information services, especially data channels, including the standings and the marksman's list, which can be updated in real time after the game, which is convenient for fans to fully understand the latest developments in the women's super league. Each team and each player has its own data and information page, which can ensure dynamic updates and link each other in the station with the support of the background data system.
Entering 2021, with the joint efforts of the Women's Football Department and the Media Public Relations Department of the Chinese Football Association, the operation of social media has been further strengthened, and a total of seven platforms have been opened on Sina Weibo, Today's Toutiao, Baidu Baijia, Douyin, Kuaishou, Tencent Sports, and WeChat Video Accounts. As of November 2021, the cumulative number of fans on the social platforms of "China Women's Football" reached 647,100, compared with 161,100 fans in 2020, achieving a total fan growth of 3 times. Among them, a total of 4239 pieces of information were released on various media ends, which was 2.21 times that of 2020; the total number of readings/plays reached 375 million, which was 11.65 times that of 2020; and the total number of interactions was about 5.0388 million, which was 90.53 times that of 2020.
According to the data released by China Guangshi Sofrey Media Research, there are 7 TV broadcast channels in the 2021 women's Super League, mainly including CCTV Sports Channel, Shanghai TV Five Star Sports Channel, Beijing Radio and Television Station Winter Olympic Documentary Channel and Guangdong Radio and Television Sports Channel. The tv broadcast lasted more than 90 hours, and the cumulative number of non-repeat TV viewers reached 47.73 million. It can be seen that with the continuous growth of the exposure of women's football related information on the online platform, everyone's attention to women's football players and events has also been greatly improved.
It is worth mentioning that in order to adapt to the new form of media communication, the Chinese women's football social platform will transform the information previously displayed in the form of pictures and texts into creative videos that meet the interests of young people, taking the Women's Super League and the Women's B League as an example, launching short fun such as #Women's Super League Frontline Vlog#, #Sand Sculpture Small Video#, #Women's Super Famous Scene#, #Soccer Game # Challenge, #Super Cool Soccer Costume # Challenge and other short fun, with strong network communication power, to further accumulate young fans and cultivate more audience newcomers.
In addition, the Chinese women's football social platform conducted a total of 220 live broadcasts of 71 women's super league matches (including press conferences) in 5 clients, with a total number of viewers of 5.2342 million, compared with 1.173 million in 2020, an increase rate of 346.22%, and an average of 23,800 online viewings. The Women's League A broadcast a total of 22 matches in 4 clients, with a total of 86 live broadcasts on each platform, a total of 397,300 viewers, and an average of 4620 online viewers per game, further enhancing the attention of the Women's League A.
After nearly two years of publicity and promotion, the Women's Super League, Women's First Division and Women's Second League have formed a relatively stable hierarchical publicity strategy. Among them, the relevant reports of the women's super league are the most comprehensive, the event mobilizes top media resources and publicity forces from all sides, and the information content is rich in production, ensuring that the high-level three-camera and eight-camera events are fully live. On the basis of the live broadcast of some of the three cameras, the Women's League focuses on popularizing content, focusing on publicizing event information and uniformly introducing team and player information. The Women's Second League takes the short video field as the forefront, starting from the direction of fun and life, to enhance the attention of the outside world to the event.
Off-site events create a feast
While the league is in full swing, the organizing committee also holds various activities to create a football feast for teenagers. As the title partner of the 2019-2022 China Women's Super League & Women's League, China Taiping joined hands with 16 cities from July 11 to August 8, 2021 to jointly create the "Taiping Good Youth" Football Carnival of the Chinese Women's Super League, and 14 new and old players such as Pu Wei, Xiong Xi, Yao Wei and Wu Chengshu went to various cities as invited guests to interact with more than 1,500 children, take photos, teach kicking skills, and further narrow the distance between women's football and the public. In addition, a 1-on-1 youth football match was held at the event, and 3 "Taiping Good Boys" were selected from each city. During the event, a total of more than 8,000 groups of school-age families registered, of which the total number of likes on the H5 online registration was as high as 5.85 million+, the number of likes of more than 300 young players exceeded 10,000, and the highest number of likes by players exceeded 90,000.
On November 30, the final day of the Women's Super League Championship and runner-up, the representatives of the "Taiping Good Boys" came to Haigeng Base to cheer for the women's football girls. In addition, under the strict compliance with the regulations on epidemic prevention and control, China Taiping formed a Women's Super League 100-person cheering group to watch the women's Super League finals on the spot through social recruitment and targeted invitations, and held a hand-in-hand caddy activity, allowing 23 children aged 5 to 10 and finalists to walk into the arena hand in hand. During this period, Zhao Lina, Lou Jiahui and foreign aid Raphael also formed a women's superstar recruitment group, inviting fans to join the 100-person cheering group in the form of videos.
From working together with 16 cities to jointly create the Chinese Women's Super League "Taiping Good Youth" Football Carnival, female football players have gone to the scene to cheer and guide the children, to the Women's Super League final day to organize a 100-person cheering group and holding hands with caddies, cheering for the women's football girls on the spot, which greatly enhanced the interaction between players and fans. This is mutual encouragement and the inheritance of the spirit of football, and China Taiping wants to drive more social forces to support the cause of Chinese youth football and the development of Chinese women's football.
Speaking about the expectations for the 2022 Women's Super League, Li Qingming, general manager of the strategic management department of China Taiping Insurance Group Co., Ltd., said: "Last year, we built a series of promotional activities around the Women's Super League, attracting many young fans to pay attention to the Women's Super League. This year we are focusing on youth sports and hope that more children can participate in the sport of football. In the future, China Taiping will actively respond to the call of the state and work with the Chinese Football Association to jointly enhance the brand value of the women's super league and the women's league, promote the vigorous development of the women's professional football league, and fully support the development of China's women's football and youth football. I also hope that next season's league can emerge more excellent players like Wang Shuang and Wu Haiyan. ”
Trophy trophy concept innovation
In 2020, the newly designed Women's Super League trophy "Shine Bloom" was well received: the phoenix feathers staggered, swirling upwards in streamlined lines, reaching the top to form a blooming rose, and the center of the rose is the football. The trophy is 45cm tall, 15cm in diameter and weighs 8 kg and is colored in real gold. The phoenix feathers rotate and coil above to form the main body of the roses that bloom in full bloom, while the phoenix feathers that bloom in glory with nourishing petals. This echoes the "sonorous rose" spirit of China's women's football cause and the cultural totem of Phoenix Xiangrui represented by women in traditional Chinese culture. The phoenix and the rose jointly support the football, which is the embodiment of the glory of the women's football competition.
While retaining the "Shine Bloom" championship trophy, the Women's Super League, Women's A and Women's Second League also awarded trophies to the runners-up and third places. The design of the trophy plate is also unique: five phoenixes fly around the outer edge of the trophy, and the phoenix vibrates its wings, extending the stems and branches of the roses, and swirling and spreading in a streamlined shape towards the center of the trophy. At the center of the five bunches of branches, there is a blooming rose. These five phoenixes represent the five women's football events of the women's super league, women's first division, women's second division, youth and amateur leagues, which is an important foundation for the development of China's women's football industry.
In the end, Wuhan Chegujiang Women's Football Team lifted the championship trophy for the second consecutive year, and Jiangsu Women's Football Team and Shanghai Rural Commercial Bank lifted the second and third place medals respectively. Yao Wei, captain of wuhan Chegujiang women's football team, praised that the design of the championship trophy was refreshing, and its "weight" also made the players feel the extraordinary significance. Xu Huan, the Jiangsu women's footballer who led the team to runner-up, was also excited to lift a trophy. She said: "It reminds me of the Bundesliga's championship trophy and thanks to the careful design of the organising committee. Although we only finished second, we were also very excited when we picked up the prize. Next year I will redouble my efforts to make a push for the trophy. ”
Base security is foolproof
The 2021 Women's Super League is the second consecutive year that the tournament has been held at the Kunming Haigeng Base, and the level of event protection is unprecedented. In terms of epidemic prevention measures, in addition to continuing to strictly abide by the "Guidelines for epidemic prevention and control of the Chinese Football Association Adult Women's Football League", Kunming Haigeng Base has organized the establishment of a comprehensive epidemic prevention and control responsibility system, implemented closed management, prohibited food takeaway, and also has new restrictions in the express transportation link: there are special packaging recycling points for on-site disassembly, strictly prohibit packaging from entering the accommodation building, and increase the frequency of daily killing. In the end, with the joint efforts of the division and the team, the overall goal of "one guarantee, two strives" was successfully achieved - to ensure that there was no epidemic infection incident during the league, and to strive for the league to be healthy and orderly, fair and wonderful.
In terms of hardware facilities, the 15 natural grass courts provided by Kunming Haigeng Base have been praised by the teams for their turf quality. In less than a month and a half, the staff of Haigeng Base has paid a lot to successfully host more than fifty women's Super League games while ensuring the quality of the turf of each training ground.
It is understood that the base will send more than thirty staff to the site to maintain the lawn every day, and various maintenance equipment is also readily available. In addition, the base also provides a number of indoor venues such as volleyball halls, basketball halls, badminton halls and table tennis rooms, providing convenient conditions for enriching the amateur life of athletes.
In terms of diet, in order to meet the needs of athletes from all over the world, Haigeng Base can be described as well-intentioned in terms of cuisine and taste. The standard of athletes' meals not only reaches the first class in the country, but also the cost performance is also very high. In addition, the living conditions of sports teams have improved compared to the past.
There are friends from afar, and they are very happy. With a serious attitude and full of enthusiasm, Kunming Haigeng Base successfully hosted the 2021 Women's Super League. Brilliant, blooming in glory in this beautiful atmosphere. 2021, Kunming Haigeng, 10 teams, 69 games, together to create a beautiful picture of Chinese football "Spring City".
In 2022, look forward to the beauty of the female super!
This article is written by Wang Xiaorui
Images are from the web