On July 23, 319 years ago (1701), an expedition of about 100 Frenchmen and many Native Americans went up the St. Lawrence River, and after more than a month of trekking, crossed Lake Ontario and Lake Erie, and stopped at a point on the Detroit River leading to Lake St. Clair. The next day (24 July), their leader, the famous explorer Antoine de la Mothe Cadillac, named the site "Fort Pontchartrain du Detroit" ("Fort Pontchartrain on the Detroit" and immediately set about construction. It is worth mentioning that he also had his wife (with his 7-year-old son Jacques) trek nearly a thousand miles in a canoe to meet the rendezvous, thus becoming the first European female settlers in Detroit (the first official birth record in the area was also his daughter).
Despite the controversy over the location and style of conduct, no one can deny that the self-made adventurer poured unimaginable effort into his determination and wisdom to give the place, later known as "Detroit," a thriving "step." The pioneering spirit of daring to break the mold and be passionate about the future still inspires those who are trying to revive the world-famous motor city.
On the occasion of the 200th anniversary of the founding of Detroit (August 23, 1902), Henry Martyn Leland, known as the "father of the American luxury car brand" and the "master of precision production", renamed the detroit automobile company he had just taken over as Cadillac and changed the original business philosophy, and "Cadillac" became the world's first brand to focus on the production of luxury cars.
Even from today's aesthetic point of view, cadillac's first logo officially registered on August 7, 1906, is still a fascinating work of art: the tribute represented by Mens Cadillac's last name "la Mothe Cadillac" is self-evident, the "crown" at the top symbolizes the brand's noble status in the automotive industry, a garland of tulips pinned on the desire for victory, achievement and glory, and the design inspiration on the shield badge is inspired by the family coat of arms of the mayor of Cadillac.
In the nearly 120 years since its birth, with the change of the times, Cadillac's car logo has undergone a total of as many as 39 bid changes, constantly interpreting the latest propositions of the brand. In this recent update (September 2021), fans were delighted to find that Cadillac's never-give-up coat of arms (representing the spirit of chasing dreams, brave pioneering and perseverance) not only conformed to the simple, flat Internet fashion trend, but also returned from the classic black and white solid colors of the early years. What's more interesting is that in cadillac's first pure electric SUV car that took the lead in adopting a new logo, the "water bird" representing boldness and enthusiasm (Martlet, three on each side of the dashboard) also returned impressively, and this series of actions made everyone wonder: Does Cadillac want to be "retro" or challenge itself?
Pioneer and luxurious, how does LYRIQ make friends "eclipse"?
Speaking of "retro", some friends may think of the "retro futuristic style" or "cyberpunk style" that has aroused heated discussion in recent years. In fact, in the eyes of car designers, this is in the face of tesla and other new car-making forces led by the "minimalist cold wind" impact, many traditional manufacturers feel overwhelmed but do not want to fall into the "side of a thousand cars" in the inner volume, so the historical model according to the electrification era aesthetic redesign of the emergency move. But in this era of "beauty first", if you are still playing "old bottles of new wine", even "head players" such as ABB will be disliked by consumers.
The Cadillac LYRIQ is very different, whether it is the exclamation of "such a science fiction, and Tesla or something" when the concept car was launched, or the high restoration of all the seductive places on the concept car by the mass production car, which can reflect that this is a long-term preparation for Cadillac.
As a medium-sized pure electric SUV based on GM Aotene's new pure electric platform, Cadillac LYRIQ does not need to "make a small fuss" in closed grilles (the so-called "faceless" design), low wind resistance wheels, etc. like ABB and other friends, but can make a bold innovation attempt from a higher pattern.
Take the highly recognizable front face, the line between the streamer rain in-line LED headlights (9 15mm LED lights) and the 1.8-meter oversized black crystal obsidian grille (with 58 independent LED light sources) is boldly broken, after lighting, it will form an "enlarged version" of the Cadillac coat of arms around the new logo, which is both avant-garde and high-end, and the carefully arranged "light language" allows the owner to have a surprised experience and ritual every time he approaches the car.
Thanks to the extraordinary 14-layer paint process and the carefully modulated "Prism" color paint, LYRIQ's car paint can show a strong "sense of flow" as the light changes and different angles, reflecting cadillac's unique luxurious style, making people feel a strong temptation to touch and feel it.
Cadillac organically integrates forward-looking shapes, sculpture refinement and streamlined rhythms on LYRIQ to create an elegant body posture. At the same time, the oversized panoramic glass dome extends to the roof spoiler, the split L-shaped taillights from the D-pillar on the side of the body all the way across the entire rear, with 23-inch matte paint wheels, whether the vehicle is in motion or stationary, it presents a strong visual impact, and the vehicle is given a better aerodynamic effect at the same time, but also highlights the classic family design of Cadillac after reconstruction, more bold, aggressive new style.
What is even more rare is that the designers of Cadillac LYRIQ highlight the avant-garde sense of technology while not forgetting to bring consumers a more noble experience through many intimate designs. For example, although LYRIQ is also a hidden door handle design, but just by pressing lightly, the door will pop open at a certain angle through the internal mechanism, at this time, you can pull the car door, the whole process is very ceremonial, the user's movements will be more elegant, not to mention also has a welcome light and welcome / guest greeting function, very in line with the tone of the luxury brand.
There is also an interesting feature, cadillac LYRIQ tailgate using industry-leading millimeter wave radar with a frequency of up to 60Ghz, just a gentle kick on the ground delicate white Cadillac logo, the tailgate will slowly open, kick open success rate of up to 99%, especially suitable for female car owners and gu family "daddy", no longer have to worry about shopping too much to open the trunk.
The new experience of smart cockpit and humanized technology make luxury electric vehicles more warm
As Ouyang Minggao, academician of the Chinese Academy of Sciences and vice chairman of the China Electric Vehicle 100 Association, said: "The first half of new energy vehicles (competition) is electrified, and the second half is intelligent, "Cadillac LYRIQ, as an attack on the "second half" competition, naturally must also prepare enough "killer skills".
Open the door, you will find that the interior of cadillac LYRIQ adopts the popular minimalist style, which is designed to allow users to focus on the industry's first 33-inch ring screen super retina screen, which has a resolution of up to 9k, has a pixel density of 271ppi (you know that the pixel density of the iPad Pro, which is far ahead in the tablet industry, is only 265 ppi), can display 1 billion colors, and its screen delicacy and detail reproduction are top effects. And different from the current models of the majority of friends using dual screens, LYRIQ uses a whole screen, and its narrowest border is only 7.8mm, thus achieving an ultra-high screen ratio of 86.8%, and the actual display effect is very shocking.
Since there is a curved layered screen with unimaginable picture quality, how can it be "wasted"? Cadillac LYRIQ is equipped with a vehicle flagship 8155 chip, support 5G connection, powerful computing power can ensure smooth and unimpeded human-computer interaction, such as navigation, entertainment, a new generation of intelligent voice assistants and other hardware and technology, sensorless parking, smart energy, off-site travel, commuting planning and other scene services can be easily run, and there are a variety of theme modes, UI design is also very scientific and technological.
Some booking users keenly pointed out that the English name of this new electric car - "LYRIQ" is homophonous with the English "Lyric" of the lyrics, and there must be a mystery behind such a "coincidence".
That's right! Cadillac LYRIQ is equipped with an AKG studio-grade hi-fi system with 19 speakers, and through Quantum Logic surround sound technology, Acoustic Lens acoustic prism, Unity coaxial composite speaker design and many other cutting-edge technologies, users can turn their car into a private "concert hall" or "cinema" with one click. The LYRIQ seat with wider and thicker cushions on the back (inspired by the luxury recliner brand Immes), the "Muller 3D mesh" material provided by the German company Muller textile (exactly the same as the material and process used by the company to make newborn baby pillows), the laser etching pattern runs through the wooden panels based on metal film, and the 26-color mood light can also form the artistic effect of tree shadows. I believe that it can bring you the unique intelligent immersive luxury experience in the current luxury new energy models.
Of course, what makes the "technology control" itch the most is the new generation of Super Cruise super assisted driving system, through lane-level high-precision maps, millimeter wave radar, camera triple guarantee and lights, sound, touch and OnStar quadruple reminder, fully guarantee driving safety, bringing higher than the general L2 level driving assistance system experience, so that users can drive more worry-free and safer. In fact, in many media and third-party tests at home and abroad, Cadillac's Super Cruise performance is more stable, gentler and more reassuring than Tesla's Autopilot.
Based on more sensitive external environment perception and more accurate vehicle control, the new generation of Super Cruise super assisted driving system has added automatic lane change and command lane change functions, and has OTA iterative upgrade capabilities, which can continuously expand the use scenarios and bring users a smarter, safer and easier new driving experience. Taking the new generation of intelligent parking assistance system as an example, it can support more types of parking space recognition through more comprehensive perception technology, and introduce remote control automatic storage mode to cope with China's complex parking scenarios.
Declaring war on "oil to electricity", why was Aoteneng born strong?
Seeing this, I believe everyone will be curious, why did Cadillac LYRIQ launch before the launch, there was no luxury new energy product that could "fight" with Teslas? In fact, the answer is very simple: because in the past, most of the traditional luxury brands were "oil to electricity" models, and they were too mediocre or short-board in terms of appearance, safety, endurance, intelligence, etc., and it was naturally difficult to attract consumers whose "taste" had been cultivated very "diao".
The reason why Cadillac LYRIQ can quickly "become popular" is inseparable from the fact that it is one of the very few new models of traditional luxury brands that was truly born on the pure electric platform, and the Ultium Aotene electric vehicle platform built by General Motors.
It is worth mentioning that SAIC-GM and Pan-Asia Automotive Technical Center have participated in the synchronous development of the Aoteneng platform and related models throughout the process, and through the use of a highly localized business chain system, SAIC-GM has realized the localization of out-of-100% of the platform models and the localization of more than 95% of the parts, and in the future, the core of the platform and other key components will be 100% localized, which means that this will be an international pure electric vehicle production platform that "understands Chinese consumers best".
In the field of battery safety that electric vehicle users are more concerned about, relying on the development and test standards far beyond the national standard, high-quality exclusive battery formula, seven-fold core battery thermal management technology, strengthened battery physical protection architecture (ultra-high-strength steel 37.5%, high-strength steel accounted for about 61%), cell more than 3.2 million hours of cumulative testing and other all-round rigorous tests and protection, Cadillac LYRIQ's three-electric system meets the highest level of functional safety ASIL-D certification. Not long ago, SAIC-GM organized three major tests for the battery of the Aoteneng platform, namely needle punch test, squeeze test and drop test, and the results passed smoothly with excellent performance, showing its excellent strength to the outside world.
At the same time, thanks to the Aotene electric vehicle platform, LYRIQ adopts the industry-leading battery management system, which can realize the wireless connection function, reduce the battery pack by 90% of the wiring harness, reduce weight while increasing the volume energy density, improve the mileage, and bring a lower failure rate; with a new generation of VIP intelligent electronic architecture, support more refined management and iterative upgrades, and become the never slack "guardian" next to LYRIQ users.
In terms of flexibility, LYRIQ based on the Aotene platform, in terms of endurance, space, intelligence, power combination richness and cost control, is much stronger than BBA and other luxury brand competitors, at present, LYRIQ is the first time is the rear-drive long endurance deluxe version (CLTC mileage of more than 650 kilometers), and supports full life cycle fast charging, charging 10 minutes to catch 96 kilometers, to meet the needs of users intercity travel. The follow-up LYRIQ will also launch a four-wheel drive version with an acceleration of no more than 4.9 seconds per 100 km/h, hitting the luxury pure tram market with differentiated performance and configuration.
Embrace the future and let users want to share high-quality experiences
In the "2021 China Automotive After-sales Service Customer Satisfaction (CAACS) Survey Report" released by Cass Survey this year, Cadillac ranked first in the after-sales service satisfaction list of luxury brands with a score of 87.64 points, which is undoubtedly the best praise for luxury brands that have always attached importance to user service experience and service model innovation and have brought respected services to more than one million fuel vehicle owners in China. But Cadillac did not have time to be "complacent", but embarked on a new journey to create exclusive services for pure electric vehicle users.
In view of the new consumption habits of electric vehicle users, Cadillac tries to create more opportunities to directly connect with consumers face-to-face by establishing a new retail model of "shopping mall stores", collect user pain points and needs, and achieve rapid iteration in products and services. Since the opening of the country's first "shopping mall store" in early September, Cadillac pure electric IQ space has covered 5 cities of Shanghai, Hangzhou, Nanjing, Zhengzhou and Guangzhou. The general public can not only experience the strong product strength of LYRIQ at zero distance, but these IQ spaces are also quietly becoming new urban landmarks representing a high-quality pure electric lifestyle.
In addition to bringing users a one-stop brand experience of car viewing, car selection and car booking, each IQ space also shoulders a different mission. For example, IQ Space Bailian South Store has the largest storefront space (530 square meters of independent double-store space), and its IQ space on the second floor will bring more activities with a sense of participation and belonging to the majority of users, and also encourage users to personally participate in planning and organizing.
The underground parking lot of the Raffles City store on the North Bund of IQ Space has the country's first Cadillac PREMIUM supercharge station (in trial operation), which will provide time-limited free overcharge services for all LYRIQ booking users, and how to guide users to participate in the co-creation activities of the supercharge station will undoubtedly have a broad space of "brain hole opening".
Mr. Li (pseudonym), who has been driving a gasoline car for nearly two decades, said that the reason why he became a booking user of Cadillac LYRIQ is first of all because this product brings a sense of luxury and technology at the first glance, making people feel that "this is what luxury electric vehicles should look like." What interested him more was the user concept proposed by Cadillac: "If you can make more people love this brand and become friends through co-creation (products and brands), I think it is a very meaningful thing, and I will definitely enjoy the process." ”
"Electric Big Coffee" notes that just as everyone can find ingenuity and sincerity from LYRIQ, many of the furnishings and small details of IQ Space can also clearly perceive the respect of this pure electric brand for users. Especially in the IQ space, the needs of users in different states and scenarios are organically integrated with LYRIQ's brand tone and product highlights, so that everyone can explore the fun of being in it. It is not difficult to imagine that with the continuous enrichment of Cadillac user operation content, more and more LYRIQ users will have the impulse to communicate this high-quality lifestyle with the brand. For Cadillac, which has once again bravely started with the industry's leading innovative technology on top of the century-old brand accumulation, it is the important mission of LYRIQ to embrace users, create an exclusive identity for the majority of users and fans, and let users fall in love with the brand again like the "Elvis Presley" era.