In the past few days, the "squinting" incident of three squirrels and male lion teenagers has been very hot on the Internet, and everyone's discussion about aesthetics and insults has entered a white-hot state. It is such a special moment, mercedes-benz, which has always been arrogant but likes to stir up trouble, has reappeared, and in the advertising of promoting a new generation of CLS in the circle of friends, it has once again used the squinting "senior face" that Westerners like to hear and some Chinese people flaunt aesthetic pioneers.
And with the copywriting, "pioneer, not self-evident", a new generation of CLS four-door coupe, dazzling debut.
What is clear is:
Pioneers are well known to the "Muyang Dogs" who think they are at the forefront of Western fashion.
Eye-catching is deliberately picky, catering to the Western stereotype of East Asians as "squinting" makeup.
After carefully studying this series of Mercedes-Benz advertisements, I can tell you responsibly: it is not accidental or a mistake, the Mercedes-Benz brand side, very deliberate.
Although the advertising push I received in the circle of friends yesterday can no longer see the squinting female model, only the male model, but on the official Weibo of Mercedes-Benz, in the same set of promotional pictures, the outer model looks very normal, and the Asian female face, whether in the video or in the picture, is a deliberate "squinting" makeup.
Some people will use aesthetic culture differences to whitewash its honorable Western masters, but it is undeniable that the product of squinting, from the day when Westerners deliberately sketched it out, has not been a well-intentioned and comfortable image from beginning to end.
Why does "squinting" involve insulting China?
In modern times, the stereotype of western society on Chinese is "squinting eyes, high cheekbones, collapsed nose bridge, face dove", this type of image is not uncommon in Western film and television dramas, the earliest created is the 1913 Western film "Fu Manchu" series, normal people see this face, should not think of too many beautiful adjectives.
Evil and ugly, slender eyebrows, long eyes, sinister and cunning, this is the image definition given to Chinese by Western society in that humiliating era, because at that time Chinese had no right to speak. Whether in the film and television industry or the fashion industry, the uglier the Chinese dressed, the more it can win the support of ordinary Westerners, who are happy with this behavior.
Bruce Lee has also expressed his antipathy to the stereotypical image and malicious vilification of Westerners Chinese.
But to this day, this stereotype and unfriendly expression persists. At the World Women's Volleyball League a few years ago, Serbian player Duldevic made a racist gesture of "squinting" against Thailand, which triggered thousands of protests, and was later banned by the FIVB twice, and the Serbian Volleyball Federation was fined 20,000 francs.
The Russian assistant coach of the 20th Tokyo Olympic Volleyball Qualification Tournament was banned after the game for "squinting" at the defeated South Korean team.
Although everyone knows that Westerners deliberately display the action or look of "squinting" is to insult an Asian, this deformed aesthetic deliberately set by the West is still popular abroad or even at home. At Paris Fashion Week, the so-called new generation of Chinese models launched by the West have all squinting eyes and weird makeup.
And this year's 2021 graduation work fashion show of the Academy of Fine Arts of Tsinghua University is even more surprising to the sadness of these so-called high-achieving students under the lure and indoctrination of the West, and the terrible cultural invasion.
The whole scene of squinting eyes, strange and strange makeup, after being questioned, still proudly held their heads high, indicating that those ordinary Chinese who pointed out the problem did not understand aesthetics, did not understand clothing, and did not deserve to question them.
There are even some big names in the so-called fashion industry, who jump out to accuse the Chinese people of being too narrow-minded, and in this era of pluralistic aesthetics, there is no room for a pair of "squinting eyes". This is also the licking dog view that many "Muyang dogs" on the Internet use to flaunt their "open" attitude, shouting that if you don't want Western racists to lead the nose and fall into their traps, you should make squinting more personal, more fashionable, and more cool.
Admittedly, aesthetics are diverse, but you take an originally ill-intentioned label to carry forward, just like someone let you eat, you say that you should not fall into the trap of the other party to get angry with him, you should say it's actually delicious after eating.
Is it really just an aesthetic problem? It's a brain problem.
So, in the end, why does this phenomenon occur, is it that we really don't understand aesthetics and fashion? In fact, behind all this, there is a relatively heavy problem, that is, cultural invasion and the indoctrination of Western deformed aesthetics.
It is an indisputable fact that our fashion industry, film and television industry, and clothing industry started relatively late, and many things were originally learned from the West, step by step. Today's Western society, as sparing no effort in the matter of ugliness Chinese, is as relentless as it was a hundred years ago, and they want to guide Chinese gradually deviate from the correct aesthetic concerns and develop in the direction they hope.
Many people in the so-called fashion circle and film and television circle do not realize that foreigners are ugly us, or realize that they do not want to admit it. Many people are brainwashed by this set of Western thinking, and a partially distorted culture is recognized, and this part of the people worship the aesthetics that Westerners define Chinese.
Because they need to cater to the recognition of the West to get some things (ugly Chinese to get foreign awards), such as the "international masters" of the fashion circle, the "big director" of the film and television circle, the "big master" of the literary circle, and these people have a certain social status and discourse power in the country, they bring out a batch of students who jump into the circle set by the West like them, resulting in some specific circles, there will be many "Muyang dogs" controlled by this set of Western thinking, and they do not know it. For example, the proud students of the Tsinghua Academy of Fine Arts that we just mentioned.
But then again, as an international brand, will Mercedes-Benz not know it? The fashion circle, the film and television circle of those "Mu Yang dog" pursue the so-called high-end face, the publicity team and the public relations team of the board are also ignorant and have no shyness, choosing to continue to provoke the nerves of ordinary Chinese on the cusp of the storm?
Obviously, this is Mercedes's deliberate hype and eyeballs, deliberately disgusting your people, than you know how disgusting you will be.
The disgusting things mercedes-benz have done naturally are naturally more than once. On February 5, 2018, Mercedes-Benz posted a promotional photo of a Mercedes-Benz C-class Coupe coupe on its official social media, accompanied by a quote from a Tibetan exile in exile.
The identity of this exile is not ordinary (you have made up your own minds), and this poster of Mercedes-Benz has a sentence in a conspicuous position: Look at the situation from different angles, and your vision will be broader. The annotated copy below the ad clearly states: Start your new week with xxx's new perspective on life.
Such blatant provocations sparked protests from the domestic media, and even the People's Daily publicly denounced them.
And Mercedes-Benz executives such as the 2016 Mercedes-Benz executive insulted China, spewing garbage: "I am in China one year already. The first thing I learned here is：ALL YOU CHINESE ARE BASTARD!” (I've been in China for a year, and the first thing I understand here is that you Chinese are all gn-raised!") ）
As well as many incidents of Mercedes-Benz treating Chinese consumers differently, there are countless incidents.
In this year, Mercedes-Benz owners have sat on the hood to defend their rights more than male stars who have cheated in the entertainment industry.
How can a repeat offender, a brand that is happy to be loyal to discrimination, not be self-aware?
Finally, our discussion of the "squinting" matter states a few key positions:
1. There is nothing wrong with multiple aesthetics, but don't fall into the aesthetic trap created by Westerners, eat and spit that is what dogs do.
2. Chinese can be small eyes or squints, which is normal, but Chinese not all squints.
3. All similar incidents have nothing to do with the model, the model is not wrong to squint, there is nothing wrong with making money, and Li Ronghao is not wrong.
4. Mercedes-Benz brand party knows, but deliberately uses.
5. The honorable Mercedes Benz is the kind that disgusts you, deliberately.