IT Home December 29 news, today in the 2021 China Golden Rooster and Hundred Flowers Film Festival opening forum roundtable dialogue, iQIYI CEO Gong Yu proposed that the business model of Internet movies must be innovative, the original model has a ceiling, you can try more single-film on demand. He also said, "The ticket price of the network (movie) has to rise, 6 yuan, too low!" ”
In the middle of this month, iQiyi announced a membership price increase, which is mainly aimed at monthly and seasonal cards, and the price increase is about 9%-20%, while the price of the annual card remains unchanged. iQIYI responded: "The subscription price of video platforms has always been low, and this phenomenon has affected the healthy development of the industry. In order to establish a more benign industrial ecology, let excellent content producers have a return, and ultimately provide members with more and better content, we decided to adjust the price of members. ”
IT Home learned that the financial report released by iQiyi shows that in the third quarter of 2021, its revenue was 7.589 billion yuan and a net loss of 1.707 billion yuan. As of the close of trading on December 14, EST, iQiyi shares were down 3.50% at $4.69 per share, with a total market capitalization of $3.702 billion, down about 90% from its May 2018 high.
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