Author: Pan Shaoying Source: IT Times
Bidding farewell to "going it alone", in recent years, the aggregation platform has become a new direction for the online ride-hailing track, attracting the attention of many new and old players.
Recently, the "circle of friends" of Haro Taxi under Hello Travel has expanded, announcing the upgrade of the transportation cooperation platform as a brand alliance, and access to a number of travel companies such as Xiangdao Travel, T3 Travel, and Ruqi Travel. Coupled with Cao Cao Travel and Shouqi Ride-hailing, which have previously reached cooperation, Hello Taxi has basically achieved full access to the industry's high-quality and compliant tripartite transportation capacity.
Jiang Tao, vice president of Hello Travel, revealed that Based on the accumulation of platform data and the understanding of urban travel needs, and according to the differentiated advantages and needs of different enterprises in terms of geographical layout, mileage and pricing within the brand alliance, it will output customized cooperation solutions to help travel companies maximize passenger flow and achieve win-win results.
It is understood that the capacity cooperation platform will be upgraded to a brand alliance, on the one hand, through the accumulation of high-quality transportation capacity, quickly meet the professional and high-quality travel service needs of platform users; on the other hand, around the cooperative enterprises within the brand alliance, Hello Taxi will also focus on investment empowerment and output differentiated cooperation programs.
The traditional ride-hailing model builds barriers at both ends of the ride, and the value flows back to the platform, but it is not beneficial to the sustainable development of the industry. In Jiang Tao's view, the online car industry has precipitated a large number of professional and high-quality car owners, compliant and large-scale transportation capacity, whether it can finally meet the travel needs of different scenarios and different consumption capabilities, achieve supply and demand matching and double-end satisfaction of car occupancy, and ultimately rely on the open and efficient integration and fine operation of the platform.
According to the "2021 China First-Tier City Travel Platform Survey Report" released by the Research Center for Corporate Responsibility and Social Development of the Academy of Social Sciences of Tsinghua University, the problem of passengers ' difficulty in taking a taxi and expensive taxi" in the traditional online ride-hailing mode is becoming more and more obvious; on the owner side, many pain points such as high commissions on mainstream online ride-hailing platforms, online time for drivers, and restrictions on the number of orders need to be solved. Although the online ride-hailing business has developed over the years, the benign development of the industrial chain still needs to be promoted.
In the online ride-hailing market, the earliest convergence model is AutoNavi Taxi, although there is no self-operating power, but the market share is among the best, and the low-cost aggregation model has attracted the attention of many players. Later, Baidu Map, Meituan Taxi, etc. successively launched the "aggregation mode".
Jiang Tao said that Hello Taxi hopes to "provide inclusive services for users, organize and empower transportation capacity in the form of platform openness" as the core, and carry out iterations in the form of online ride-hailing products and services in accordance with "efficiency first, user demand first". At the same time, we will adhere to the low commission policy of mainstream platforms to benefit passengers and car owners.