I have to say that this year's domestic machine was caught off guard by Apple's iPhone 13, in the domestic machine impact high-end, continuous price increase at the same time, Apple's iPhone 13 to increase the amount of price reduction, compared with the iPhone12, the configuration is improved a lot, but the price is a lot of concessions, it seems particularly conscientious.
Then consumers also choose to support Apple with actions, iPhone 13 once released, it is very fragrant, a machine is difficult to find, but also in October, November these two months consecutively won the first place in the Chinese market, the share of up to 26.5%, far ahead of Xiaomi, OV, Glory and other manufacturers.
So in such a situation, what to do with domestic machines? Of course, it is also to learn apples, that is, to increase the amount of price reduction, after all, apples have reduced prices, domestic machines do not have the reason for not reducing prices, ah, not to reduce it is not good to sell ah.
So we saw the release of Xiaomi 12 yesterday, compared with the previous generation of Xiaomi 11, it is also reduced by 300 yuan, Xiaomi 11 is 3999 yuan, Xiaomi 12 is only 3699 yuan, and the same Pro version is also 300 yuan cheaper.
Compared with the configuration, Xiaomi Mi 12 is obviously much higher than Xiaomi Mi 11, which is reflected in the chip, CMOS sensor, screen, battery, fast charge, experience, computing power, etc., which can be said to be a comprehensive improvement.
To put it bluntly, compared with the iPhone 13, the Xiaomi Mi 12 is not inferior at all, but such an excellent domestic machine has to reduce the price to deal with the iPhone 13, which is the reality.
Why, it is difficult for consumers to pay for expensive domestic machines, because if mobile phone manufacturers want to sell expensive, they must let users perceive the unique selling point of the product, before Huawei had a Kirin chip, which is a unique selling point, but other mobile phones except Huawei, including Xiaomi and OV, are not.
This time, although Xiaomi has also made a lot of efforts, done a lot of upgrades in the algorithm and experience, and there is a charging chip such as the surging P1, and even 5G, taking pictures to fully hang Apple, but still can't escape the chip is Qualcomm, the CMOS sensor is Sony's, the system is Android, and the OLED screen is such an embarrassing situation for Samsung.
The feeling is that Xiaomi Mi 12 is still based on heap hardware, after all, Qualcomm chips can be used by anyone, Sony's CMOS can also be used by anyone, and Samsung's OLED can also be bought with money, and the difference with other domestic machines is not obvious.
Therefore, even if xiaomi 12 is good and prominent, it can only see the current reality, only step by step, first reduce the price a little, raise the market, and slowly slow down, and can not be in place in one step, directly to the high-end.
But on the other hand, Xiaomi 12 is still quite confident against the iPhone13 this time, especially after the price reduction of 300 yuan, the cost performance is quite prominent, and it is worth a try.