On December 29, according to the surging news, the Shanghai Pudong New Area People's Court rendered a first-instance judgment on Hantao Company's lawsuit against Qianluo Company, ordering Qianluo Company to immediately stop trademark infringement and other acts of unfair competition, publish a statement, eliminate the impact, and compensate Dianping for economic losses of 700,000 yuan and related rights protection expenses of 11,000 yuan.
Xiao Lei learned that dianping websites have a large amount of data, user reviews and other data with high commercial value and competitive advantage. Hantao Company is the operator of the Dianping website, while the defendant Qianluo Company provides merchants with "operation on behalf of" services such as the number of likes, collections, store star ratings, and user praises, which is to help other operators to carry out false or misleading commercial publicity, constituting unfair competition.
Qianluo Company's use of Dianping's trademarks on websites, Tieba and leaflets that provide brushing services without any authorization constitutes infringement of its trademarks. The Shanghai Pudong New Area People's Court held that Qianluo Company charged merchants and provided untrue data under the banner of "agency operation", which not only affected the credibility of Dianping, but also undermined the normal competitive order of the market.
I believe that everyone has experienced, want to find hotels, movie theaters, hotels and other places nearby, you need to take a look at the review site, see which one has more reviews, good reputation, and the right price, after all, the ratings and reviews of netizens can largely reflect the service quality of a store, and have high reference value for places we have not been.
If the ratings of the store are brushed out, it will obviously affect the user's judgment of a storefront, and the difference between the rating and experience of the merchant is too large, not only is it as simple as "blocking" a storefront, but it affects the credibility of the entire review site. Just like the recent positive cashback, whether the meal is delicious or not is up to the customer, and spending money to let customers order praise is also a deception for other users who order food.
In addition, Xiao Lei also found that there is also a certain amount of room for operation on bad reviews, and it is more common that the merchant first contacts the user of the bad review, promising to give a part of the discount as a concession, the user accepts, and the merchant will report the user's malicious bad review with the review website.
In case of bad reviews that cannot be deleted, merchants can also use more high-quality praise to suppress it, and other merchants will follow the praise in order not to fall behind, resulting in further reduction in the credibility of the entire review platform.
If the product service is not good and users are not allowed to tell the truth, who else wants to believe the so-called "net red shop"? In Xiao Lei's view, this kind of brush praise company is still because the merchant has a similar "inner volume" demand, if the merchant is willing to put energy and money on the most basic products and services, such as Qianluo such a brush company will not have the opportunity to survive.