On December 28, "Mercedes-Benz advertising model makeup controversy" appeared on Weibo hot search, triggering heated discussion among netizens.
Mercedes-Benz Weibo quietly removed the "squinting" advertising video
On December 28, "Mercedes-Benz advertising model makeup controversy" appeared on Weibo hot search, triggering heated discussion among netizens. On the evening of the 28th, some netizens found that Mercedes-Benz Weibo had withdrawn this controversial content and replaced it with a promotional video without a model appearing.
Recently, some netizens found that Mercedes-Benz was suspected of using "squinting" model makeup in promotional advertisements.
According to media reports, the video advertisement involved in the incident was published on the official account of Mercedes-Benz Weibo on December 25, and the video lasted 50 seconds. In the video, Mercedes-Benz uses two model partners, a man and a woman, to promote the new car. Among them, the female model's "squinting" makeup has caused controversy.
As of press time, the topic "Mercedes-Benz advertising model makeup controversy" is still on the Sina Weibo hot search list, and 200 million people have read the relevant content.
On the evening of the 28th, Zhongxin Jingwei checked the Mercedes-Benz Weibo account and found that the Weibo and video involved in the incident released on December 25 no longer existed. Only a new "New Generation CLS Coupe" advertising video released on December 27, lasted only 15 seconds, and no models appeared.