With the full popularization of the Internet, China's Internet penetration rate has exceeded 70%, gradually moving closer to developed countries. At the same time, the number of today's netizens is increasing, according to CNNIC data, as of the first half of 2021, China already has more than 1 billion netizens.
Under the continuous development of the Internet, the development of online games has gradually accelerated. According to the data of the Huajing Industry Research Institute, in 2016, the scale of game users in China was only 566 million, and in just 4 years, by 2020, this scale will rise to 665 million.
Today, online games are becoming more and more popular, and as of the first half of 2021, this scale has reached 667 million people, which is equivalent to nearly 50% of the people in our country who have played games.
Huge demand, accompanying the industry has unlimited prospects
Under the continuous development of the game industry, many new industries have been born, the most well-known of which is the e-sports industry, and everyone should be able to hear about all kinds of large-scale game competitions. Of course, the development of the game industry will inevitably promote the accelerated improvement of the e-sports industry.
According to iResearch data, in 2020, China has a high e-sports market size of up to 150 billion yuan, and this scale will continue to expand, according to its forecast, by 2021 this scale will rise to 182.6 billion yuan, and in 2022 or will rise to 215.7 billion yuan, this 100 billion track is gradually expanding.
At the same time, the development of the e-sports industry has also given birth to another industry, that is, the accompanying play industry. You know, the e-sports industry is such a large market size, it gives the play industry a huge demand, if the e-sports industry expands, then the prospects of the play industry must be unlimited.
Some professional institutions have analyzed this, and in the future, the accompanying play industry may be able to occupy up to 20% of the market share in China's e-sports industry.
The market size has accelerated and expanded
Then, the game with everyone should be no stranger to it, compared to the previous game industry appeared in the "substitute training", the game with play is more social attributes, consumers can spend money to hire people to accompany themselves to play games, to meet the desire to win or lose or chat, communication can be.
This is very attractive to young people, and likewise, this industry has also been a "fragrant food" for capital. When the concept of accompanying play appeared, many companies also rose, such as fishing for the moon dog, violent chicken e-sports and the famous sparring sparring.
These platforms appeared relatively early, so they also won the favor of many capitals, when the play industry was just born, the moon dog obtained 200 million yuan of financing, the violent chicken e-sports also obtained 15 million US dollars of financing, and bixin even obtained tens of millions of dollars of financing from the well-known investment company IDG, which also made the valuation of Bixin directly reach 100 million US dollars.
In this way, the market size of the play industry has also begun to gradually expand, and the data of the Huajing Industry Research Institute shows that the market size of China's play industry in 2020 has increased by 95.5% compared with 2019, reaching 8.6 billion yuan. Some data show that in 2021, the market size of the play industry will exceed 10 billion yuan.
In this way, the market is promising, if not there is such a rat to stir up trouble.
The "hotbed of pornography" needs to be rectified
The so-called rat is actually the edge ball played by many platforms, making the play industry a hotbed of pornography, full of soft pornography content. There are even "sky-high prices for playing girls" and various "gray transactions", which can be said to ruin the reputation of the entire industry.
Data show that in the play industry, about 50% of consumers spend more than 200 yuan per month, while the per capita consumption is as high as 453.6 yuan / month. After all, it has been revealed that there are women who provide "special services" to play, and the one-hour remuneration can reach 500 yuan, such a high consumption, which really drives the per capita consumption of the entire escort industry.
Of course, such a situation is not inevitable, after all, the profitability of the play industry is actually very limited, for the platform, the source of income is mainly to extract commissions, but the cost of operating a play platform is also very high, so it is very likely that because of this, there will be supervision in place, there will be pornography edge ball situation.
Similarly, it is precisely for these reasons that the accompanying play industry is currently in a lot of chaos, which will definitely hinder the development of the industry. At present, there are indeed platforms that have "suffered" because of this. Under the vigorous supervision of the state, the problem of pornography on the accompanying platform has been vigorously rectified.
And this also makes many accompaniment APP directly "collapse", just in 2021, from the third quarter, huanju group of a number of accompaniment APP indefinitely removed, even the head platform bixin, but also permanently closed the accompanying play function, the industry once again appeared "depression".
Looking at the development of the play industry, it can be said that it is a rat, a bad pot of porridge, which is a good industry with unlimited future, but it is due to the decline caused by pornography. Of course, in addition to this problem, what profits are made for the long-term development of the play industry is also a question worth thinking about.
Have you ever played with it? How much will you spend on play? Feel free to leave a message in the comments section.