Overnight, three squirrels and the national comic "Lion Boy" were bombarded by netizens in turn.
"Squinting" is once again the topic of C.
The cause of the incident is.
Three squirrels 19 years of sour and spicy powder advertising was turned over.
The makeup of the model is considered "insulting" by many netizens.
Say it's an attempt to engage in cultural invasion.
The model was scolded as "vitriolous and mean", and did not sympathize with her after being pulled out of multiple videos to do insulting actions.
Three squirrels came out to apologize, saying that the makeup was created according to the personal characteristics of the model, and such a situation would be eliminated in the future.
But the matter is not over, and the rest of the models with small eye features have also begun to be sniped.
For example, under the advertisement of supermodel Ju Xiaowen, there are many strange and strange sounds.
"Do you see for yourself how good it looks?"
"Obviously, such a look is not a generally accepted aesthetic."
Advertisements shot by other models with small eye features have also begun to be pulled out.
Originally considered to be the "Light of the National Comic" of the year, "Lion Boy" was considered "insulting" because the protagonist's eyes met the "squinting eyes".
The director came out to explain.
He said that he had anticipated everyone's discomfort with this image, "because the cool handsomeness of the American comics and the cuteness of the Japanese comics have long washed away the aesthetics of the audience." “
Secondly, he did not want to belittle anyone, but this was a creation that synthesized the appearance of ordinary people.
Cantonese: You look like this to try...
Some people say that the director is to use this image to cater to Western preferences and then win awards.
However, in such extreme emotions, no one cares what the original intention of this film is.
"Lion Boy" promotes the culture of lion dance and the concern for the fate of small people, which is very burning overall.
As a national comic, it has its own superiority.
But because of the "squinting" incident, it was resisted.
"Squinting" = Insulting?
There is a historical reason why there is such a big resistance to "squinting".
In the West, and especially in North America, "squinting" is one of the signs of discrimination against Asians.
The term "chink eyes" is a stereotype of Chinese.
More typical is the character of "Fu Manchu", who wears Qing Dynasty costumes, squints, and has two small mustaches, and is a villain portrayed by the British writer Sachs Romer in the Western world.
This image itself was a villain image derived from the "Yellow Peril Theory" popular in the West at that time.
In the late 19th and early 20th centuries. At that time, China was being watched by the great powers, the population was moving everywhere, and Europeans liked to use the term "Mongolian nomadic tribe" to refer to the Chinese who ran everywhere.
Chinese was first in the United States, mainly engaged in gold panning and railroad hard work.
At that time, Chinese in the United States were often persecuted
They believe that the yellow race threatens their own survival and is not under their control, which leads to all kinds of discriminatory speech and resistance to the yellow race.
The unknown also brings a sense of fear, and they personify this rejection, one of the characteristics of which is "squinting eyes" and sinister faces.
△ Chinese manga that was scandalized under the "Yellow Peril Theory"
In 1980, Chinese Americans launched the "Boycott of Fu Manchu Movement".
Therefore, the image of "squinting eyes" in the early days was not the true definition of Chinese by Westerners, it carried a certain "discrimination filter" and was malicious.
When Bruce Lee was working hard in the United States, he was deeply touched by this stereotype.
"The Chinese in American dramas are all braided, like monkeys jumping, being chased by Americans, and their eyes are squinting."
Including the previous "D&G incident", the advertisement deliberately made the model "squinting", and the lines showed the superior contrast between the East and the West.
Before the debut of China Victoria's Secret, model GiGi lost her qualification to take the stage because she did the "squinting" action.
The Russian assistant coach, who was suspended after last year's Tokyo Olympic volleyball qualification match, made a "squinting" gesture to provoke the South Korean team.
It can be said that Westerners do the "squinting" posture is insulting, and there is nothing to refute.
Over the years, in the context of the Promotion of Pluralistic Aesthetics in the West, they have begun to use some very distinctive models, including the characteristic of small eyes.
But what they don't realize is that small eyes, collapsed nose bridges, etc. are not the mainstream aesthetics in China.
For example, the model in the makeup model picture released by Zara before, because of the small eyes and freckles, is considered to be deliberately "ugly Asian".
The mainstream aesthetics of China in recent years prefer girls with fair skin, big eyes and small features.
That is, the West considers the "squinting" aesthetic to be an inclusive progression of consciousness.
In fact, it consolidates this narrow aesthetic.
It should be noted that jagged beauty is really aesthetic respect, rather than deliberately exaggerating a certain characteristic to be lazy, thinking that this is the standard of oriental beauty.
It's never the little eyes that're wrong
But if someone says that small eyes mean that they are not beautiful, it seems that this is also a kind of narrowness.
Whether it is small eyes, or apricot eyes, peach blossom eyes, phoenix eyes, etc., there is actually no aesthetic superiority.
It is the makeup created by foreign stereotypes that is too dark, so it does not look beautiful.
For example, the virtual idol Ling is also the appearance of this road number, but combined with the makeup with Chinese characteristics, it is very advanced.
Ju Xiaowen, who was previously criticized, is actually a representative of the beauty of the little eyes out of the elf.
The ancient makeup restored by our own bloggers is also to retain the characteristics of the eyes while maximizing the use of classical style to make such an eye shape more "invincible" feeling.
Instead of blindly "judging ugliness", losing the original characteristics of the model, and deliberately pandering.
Many people also ask, why are we squinting in ancient paintings? This is actually a misunderstanding.
The first reason is that under the influence of Buddhist culture at that time, half-open eyes are the externalization of "not looking outside, not moving the heart inside".
Looking at various ancient paintings, you can feel the grace and calmness brought by this eye shape.
The female figures in the tang dynasty female figures, most of the eyes are slender shapes, are also influenced by Buddhist culture.
△ Part of "Lady of the Hairpin Flower"
In addition, the image of women at that time was related to "suppleness" and "conformity to etiquette".
The female appearance in the painting carries more of the goddess image in people's minds at that time, or the image of indoctrination.
For example, in Gu Kaizhi's "Female History Proverbs" of the Eastern Jin Dynasty, the women in the picture are all low-brow and smooth-eyed.
The original intention was to promote the beautiful character of women, the meaning of exhortation, and did not highlight the beauty of women's faces.
Other dynasties also had various female figures with small eyes.
△ Ming Dynasty's "Spring Dawn Map of Han Palace"
Of course, this feature also has an element of freehand.
The ancients did not reject the charm brought by slender eyes, but also respected the beauty of other eyes.
What makes people care is how many people will be killed by a pole because they meet the characteristics of "squinting".
For example, under the discussion of the three squirrel advertising incident, some people said that there were such people downstairs.
But it was said that "the whole family looks like this".
Nor do I think that such eyes are beautiful.
Some people private message models are completely angry, rather than a matter of fact.
If the "squinting" aesthetic transmitted by the West is a hegemony.
And those who kill people with small eyes and looks are not accomplices.
As the three squirrels claim said, there will be no similar situation in the future.
And this will not cause the brand's cup bow snake shadow, and will no longer use small-eyed models in the future.
Small eyes do not represent "insulting" to China.
Rather, we continue to deliberately cater to Western impressions under the guise of "pluralistic aesthetics" when we know the historical reasons.
For example, the previous Chen Man photo incident.
There is also the 19-year-old Diorgu show, with the stereotype of the Qing Dynasty hades makeup.
And so on, very unimposed makeup, and knowing the sensitivity of the cultural context, and deliberately doing so, is stupid.
Westerners can attack "squinting" and make a fuss about "squinting", but we can't.
Because what we want to oppose is not a single look, but the Stereotype of China in the West.
After all, it's not what kind of eyes you're wrong with.
Rather, it gives the brand side aesthetic awareness behind these eyes. Is it really respecting pluralistic aesthetics?
You know, how much blood, sweat and effort we have used to exchange for today's aesthetic diversity.
What we have to do is to be more advanced and inclusive than them.
We don't use looks as a "weapon" to attack and hurt other people!