Qilu Evening News Qilu one-point reporter Zhao Wanying
After three generations of polishing, Xiaomi's high-end finally ushered in the ultimate experience of pulling up the top work. On December 28, Xiaomi Group released its annual high-end flagships Xiaomi 12, Xiaomi 12 Pro, and a quasi-flagship, Xiaomi Mi 12X, in Beijing's Xiaomi Science and Technology Park.
Following the announcement of the new goal of "winning the world's first in three years" in August this year, Xiaomi's first double-size, double-high-end co-hair, which is also the first time Xiaomi has officially proposed to benchmark Apple, support the domestic high-end with technological innovation, and continue to launch an impact on the global high-end market.
Lei Jun, founder, chairman and CEO of Xiaomi Group, said: "No matter the long road ahead, or the storm, we must maintain our love with rice noodles and go to the mountains and seas together!" ”
Adhere to the technology-oriented, the next five years to invest more than 100 billion research and development
Lei Jun said at the press conference that technology-oriented is one of the three iron laws that Xiaomi will never change, and in the next five years, Xiaomi's research and development investment will increase to more than 100 billion, which is used for hardcore technology, which is double the original plan.
Two years ago, Xiaomi announced a five-year R&D plan to invest 50 billion yuan, and in 2021 alone, Xiaomi invested about 13 billion yuan in R&D, with an annual growth rate of more than 30%. "At this pace, the investment goal is easy to complete. But this is far from enough, we have bigger dreams, and rice noodles have higher expectations for us. Lei Jun said.
The high investment in real and solid is exchanged for the high efficiency and high output of self-developed technology. The third-generation high-end Xiaomi 12 series has become a hard-core work with a comprehensive breakthrough in Xiaomi's self-developed technology, and has become an unexpected surprise for the smartphone industry in 2022.
Xiaomi Mi 12 Pro first self-developed "Xiaomi Surging P1" charging management chip, filling the technical gap of the industry's 120W single cell, breaking through the technical barrier that large batteries and fast charging above 100 watts cannot be taken into account, and increasing the battery endurance of the same capacity by 1 hour. The release of the surging P1 makes Xiaomi the first mobile phone manufacturer with a self-developed 100-watt fast charging chip.
The Xiaomi Mi 12 series also took the lead in the industry to realize the focus of mobile phone photography, which is a revolutionary upgrade of mobile phone AI focus technology. Through the self-developed CyberFocus all-in-one-body focus-tracking image technology, Xiaomi transplanted the human vision tracking technology of the bionic robot CyberDog to the smartphone, as long as you double-click the screen, you can lock everything and track the focus in real time.
In addition, in terms of display technology, Xiaomi Mi 12 Pro also debuted its self-developed intelligent dynamic refresh rate technology, which can dynamically switch between 1Hz and 120Hz instantaneously for different scenarios and different sliding speeds. This is Android's first sliding shifter screen, and the performance is directly benchmarked against the ProMotion technology of the iPhone 13 Pro.
Technology leadership, achievement experience leading
As the third generation of Xiaomi's high-end flagship, the Xiaomi 12 series challenged the iPhone for the first time, and the biggest bottom card in its hand is no longer just to release the performance monster, but to cut from the hardware and software multi-faceted technology leadership, and even rewrite the underlying architecture for this purpose, and finally achieve the leading position of the ultimate high-end experience.
In order to achieve the ultimate experience of fast photography, in the past two years, the engineers of the Xiaomi Camera Department have rewritten the underlying architecture of the camera system around the core units such as acceleration engine, calculation unit, intent recognition unit, and ecological engine, creating a new Xiaomi imaging brain. In the end, the Xiaomi Mi 12 series became the fastest Mi mobile phone to take pictures so far, its photo speed increased by 53.7%, the continuous shooting speed increased by 209%, and the night shooting speed increased by 39.9%, surpassing the iPhone 13 and the current mainstream Android high-end flagship.
Xiaomi Mi 12 uses a 69.9mm gold grip size, taking the lead in breaking the monopoly position of the iPhone13 in the small size high-end flagship, it is difficult to do a good job in the small size high-end, behind which is not only the cost of investment, but also the breakthrough of core technology. Through the highly integrated sandwich PCB motherboard, ultra-thin VC heat dissipation and the key technological breakthrough of the new generation of lithium cobalt oxide batteries, Xiaomi Mi 12 achieves the industry's largest 4500mAh large battery in the same size, and is also equipped with a flagship fast charging combination of 67W wired + 50W wireless + 10W wireless reverse charging.
In order to provide a more advanced security and privacy experience, the MIUI team actively cooperated with the relevant state departments and took the lead in implementing the system-level full-link anti-fraud function in MIUI13, and the Xiaomi Mi 12 series also became the industry's first high-end flagship with anti-fraud function. MIUI rewrites the architecture from the bottom of the system, covering common telecommunications fraud scenarios, when users receive fraudulent calls, text messages, as well as user transfer interface, app store download interface, MIUI13 will directly carry out early warning reminders and interceptions, and provide official identification for the phone calls and text messages of the relevant anti-fraud departments of the country, so as to comprehensively protect the user's information and property security.
To the surprise of many rice noodles, MIUI13 officially began to connect everything, achieving a key breakthrough in the interconnection experience. It has newly upgraded MIUI PAD, and launched the adaptation system of MIUI TV Enterprise Edition, MIUI Watch, MIUI Home and other intelligent terminals, as well as a new "Xiaomi Miaoxiang Center" function. Users can easily experience music, screens, apps and other content flowing across devices with a simple drag and drop of their fingers.
"From today onwards, MIUI will be more than just a mobile-oriented operating system, but an operating system that spans multiple devices and connects multiple smart devices." Jin Fan said that by covering multiple core scenarios such as personal, home, and enterprise office, MIUI, which begins to connect everything, will open a new decade for the future.
Empower the domestic supply chain and drive the rise of China's intelligent manufacturing with high quality
Xiaomi is gradually exploring a practical breakthrough path for the high-quality rise of China's intelligent manufacturing enterprises: adhere to technology-oriented, invest in technological innovation with solid hard investment, and at the same time do horizontal ability output to feed the growth of domestic supply chains.
Up to now, Xiaomi has invested in more than 360 companies, and set up a special industrial investment team, invested in about 100 innovative technology enterprises through the industry fund, and invested in the construction of upstream industrial chains such as communication technology, analog semiconductors, touch displays, sensors, integrated electronics, batteries, industrial automation, precision manufacturing and materials, providing funds, talents, supply chain resources and commoditization, market-oriented counseling and a series of support for their innovative research and development. Xiaomi is also constantly improving the localization rate of its own mobile phones and AIoT products.
According to statistics, there are nearly 60 domestic supply chain partners in the Xiaomi 12 series. Taking the screen of Xiaomi Mi 12 as an example, it was customized and developed by Xiaomi to TCL Huaxing Optoelectronics, passed the highest level certification of the international evaluation agency DisplayMate A+, and created 15 new screen records, which is the second screen manufacturer in the world and the first in China to pass the verification. This is not the first time that Xiaomi has adopted the screen of Huaxing Optoelectronics, the screen of Xiaomi's tenth anniversary dream Xiaomi 10 Supreme Commemorative Edition is also produced by Huaxing Optoelectronics, in order to achieve a breakthrough in domestic display technology, the two sides have also set up a joint laboratory.
With the steady and rapid rise of Xiaomi mobile phones and global expansion, the steady and rapid rise of "Xiaomi supply chain" has also led to the growth of domestic supply chain enterprises, so as to have the strength to compete with international supply chains such as Samsung and Apple in the high-end market. From this point of view, the reason why Xiaomi's third-generation high-end is stable is also the inevitable result of the jump in supply chain strength.