New Hainan Client, Nanhai Net, Nanguo Metropolis Daily December 28 news (reporter Liu Liping) The sixth Sanya International Cultural Industry Expo Fair (hereinafter referred to as "Sanya Cultural Fair") came to an end yesterday, and the 4-day highlight moment presented a cultural feast of Hainan Free Trade Port "different wonderful" for the audience. On December 28, the reporter learned that the online and offline transactions in the exhibition areas of this year's Sanya Cultural Fair totaled 153 million yuan, and a total of 19 cooperation projects in Sanya reached 3.713 billion yuan.
The Tianya District Pavilion at the site of the 2021 Sanya Cultural Fair. Photo by reporter Sha Xiaofeng
This year's Sanya International Cultural Fair has a total of 10 special exhibitions and 16 sub-venues, with 42 institutions in China and foreign enterprises in China, 19 domestic provincial (autonomous region) and municipal government pavilions, 9 national first-class museums and many well-known cultural tourism groups and more than 400 culture, tourism, science and technology, sports and art and other related enterprises participating in the exhibition, exhibiting nearly 50,000 cultural products.
Cultural and creative ice cream on the spot. Photo by reporter Sha Xiaofeng
Envoys to China from 11 countries, including the Ambassador of Uruguay to China, the Ambassador of Armenia to China, the Ambassador of Georgia to China, the Ambassador of Mongolia to China, the Ambassador of Moldova to China, and the Ambassador of Belarus to China, attach great importance to the Sanya Cultural Fair and have been invited to attend the meeting. In addition to the grand opening ceremony, the "Sanya Night" Welcome Dinner, the 4th Sanya International Cultural and Creative Design Competition, the first Sanya Most Beautiful Reading Space Selection, the Project Signing Promotion Conference and other theme activities rich in Hainan's local characteristics and internationalization took turns.
Underwater robots on display at the 2021 Sanya Cultural Fair. Photo by reporter Sha Xiaofeng
At the Sanya Cultural Fair, a total of 19 intentional or landing cooperation projects were signed between the Sanya Municipal Government and NetEase Group, the China Arts and Crafts Exchange and the Sanya Qiongzhou Cultural Industry Group, with a cumulative signed amount of 3.713 billion yuan.
The scene of the 2021 Sanya Cultural Fair. Photo by reporter Sha Xiaofeng
In addition, there are 41 domestic and foreign cultural enterprises that will settle in Sanya through the exhibition, of which the envoys of 6 participating countries such as Uruguay, Armenia, Georgia and Mongolia have clearly introduced their excellent cultural and tourism enterprises into Sanya. The actual transaction amount of online transactions, offline sales in the exhibition area and digital RMB cash-offset promotion activities totaled 153 million yuan, the satisfaction rate of exhibitor surveys reached 94.2%, and the next intention booking rate of exhibitors was as high as 95%.
The "Strivers" debuted at the 2021 Sanya Cultural Fair. Photo by reporter Sha Xiaofeng
It is understood that in order to allow more audiences to safely participate in this cultural feast, the Sanya Cultural Fair also held a live broadcast room activity of "Wenbo on the Cloud". The event attracted representatives of exhibitors from Zimbabwe, Afghanistan, Yemen and other countries to participate in the promotion of special exhibits, and also invited representatives of Guizhou, Nanning, Nanjing, Hohhot and other participating provinces and cities to appear separately, and the heads of Sanxingdui Museum, Capital Museum and other units also came to the live broadcast room to interact with netizens online, and the "Wenbo on the Cloud" live broadcast room activity attracted a total of 741,000 people to visit the exhibition online.
The "Hainan No. 1" satellite was unveiled at the 2021 Sanya Cultural Fair. Photo by reporter Sha Xiaofeng
The relevant person in charge of the Sanya Municipal Government said that the highlights of the Sanya Cultural Fair covered the depth and breadth of the multi-faceted integration of "culture +", harvested economic benefits and cultural influence, and gained high affirmation from representatives from many participating countries and regions, and the international influence was upgraded again.