News on December 28, in celebration of the arrival of the New Year, Apple launched the Year of the Tiger special edition Beats Studio Buds and AirTag.
The price of beats Studio Buds in the Year of the Tiger Special Edition is still 1099 yuan, and there is no price increase. As a sub-brand of Apple's main low-end TWS headset market, Beats is now mixing better and better, and the recognition is getting higher and higher. You know, in order to celebrate the arrival of the Year of the Ox, Apple's headphones are AirPods Pro limited, this year did not use AirPods 3 as a limited model, but chose Beats Studio Buds, which shows the status of this headset.
The Box of the Year of the Tiger Special Edition Beats Studio Buds features a festive big red with a golden tiger pattern. Apple said that the headphones' noise reduction can isolate users from the noisy Spring Festival. The Special Edition beats Studio Buds of the Year of the Tiger will go on sale on January 1, 2022, and small partners with ideas can prepare in advance.
The Customized AirTag of the Year of the Tiger is only available in Japan for the time being, limited to 20,000 units. Apple's official announcement shows that there is only a chance to get an AirTag if you purchase the iPhone 12/12 mini/12 Pro or iPhone SE2 at a specified time. In this way, the customized version of airTag in the year of the tiger may only be a promotional means of the iPhone 12 series, and it may not be sold in China.
If you like the customized version of airTag in the Year of the Tiger, you can go to the second-hand platform in Japan to take a look. Although countries in the Chinese cultural circle in Asia have a Tradition of New Year, Japan has not preserved the New Year culture well, and has long abolished the lunar calendar, and their New Year is from January 1 to January 3. It is estimated that after many Japanese people buy the iPhone 12 series, they will put the customized version of the AirTag in the Year of the Tiger on the second-hand platform for sale.
China is celebrated in the Gregorian calendar and the Lunar New Year, the former has only a one-day holiday, and the latter is much more solemn and will give a 7-day holiday. Last year, Apple launched the Year of the Ox Limited Edition AirPods Pro Customization Details too little, but the headphone charging compartment has a bull head pattern. This time Apple launched the Year of the Tiger limited edition Beats Studio Buds is full of sincerity, red mixed with gold, more in line with the festive atmosphere of the Spring Festival.
Some time ago, OPPO also released the Spring Festival special edition red Reno 7, I don't know if other mobile phones and headphone manufacturers will also take action to launch some Spring Festival customized products.