Recently, the "TV Landmark" (2021) China TV and Network Audiovisual Comprehensive Strength Large-scale Research Results were announced, and Guangdong Satellite TV and its programs and teams won four awards!
"TV Landmark" is a large-scale research activity of the comprehensive strength of China's television media, which adopts the form of national radio and television industry classification survey for in-depth research, which has produced great influence in the industry and even the society, and has been recognized by the radio and television authorities and the academic circles of the radio and television industry, and has become a major brand of China's radio and television research activities.
The most innovative and influential provincial satellite TV of the year
Guangdong Satellite TV
In recent years, Guangdong Satellite TV has innovated in the content of inheriting China's excellent traditional culture, showing the style of the Bay Area, and disseminating Chinese voices; in the form of innovation and development of the media communication matrix, the two-way force of large screens and small screens, the sincere listening to the sonorous footsteps of the development of the times, and the vivid practice of acura reform and innovation. From 2019 to 2021, Guangdong Satellite TV has reached a level every year, and the ratings have hovered from a long time to the national midstream level, ranking 9th for the first time in 2019; in 2020, it jumped to the 7th place of the national provincial satellite TV, and in 2021 (as of December 15), it ranked 6th in the national provincial satellite TV, and the viewership share increased by 150% compared with 2018. In the past three years, the average annual growth rate has reached 36%.
Provincial satellite TV annual innovative influence program
"Four Seats of Skill"
China's first large-scale acrobatic cultural program "Four Seats of Skill", bringing together more than 60 outstanding acrobatic teams at home and abroad, with "culture" as the core and "competition" as the form, integrates and innovates acrobatics with other traditional Chinese cultural forms, interprets the "thrilling, dangerous, strange and beautiful" of traditional Chinese acrobatics, and creates a new model of "acrobatics +" in a simple way. The first season received an astonishing 114 hot search lists, and jointly created the first network station linkage VR immersive acrobatic cultural variety show with China Mobile Migu Video, which will "popularize and rejuvenate" the Chinese acrobatic art that has been inherited for thousands of years. The second season was selected as a key project of the State Administration of Radio and Television in 2021 "Chinese Culture Radio and Television Communication Project" and will return in the spring of 2022.
Provincial satellite TV annual brand influence program
Field of Thought (Season 4)
The Guangdong chapter of the large-scale TV theory program "Field of Thought" originally created by Guangdong Satellite TV, focusing on the theme of "Intelligent Manufacturing in the Bay Area", organically combines the depth of thought, the height of science and technology, and the heat of life, and innovates the program form of "Location + Reality Show" and the Summit Forum, showing the beautiful picture of the new era of ideas taking root in Guangdong and producing fruitful results, and presenting the top scientific and technological innovation and development achievements of China, especially the Guangdong-Hong Kong-Macao Greater Bay Area, and ranking 8th in the same period of the national provincial satellite TV (Sofre 63 cities).
Outstanding TV Production Team of the Year
Huang Minli team
Guangdong Satellite TV Dream Team Huang Minli team was established in 2008. Led by producer Huang Minli, with the post-80s and post-90s as the core force, the team is a high-prolific team with more than ten years of experience in the production of original big variety shows, whose works are professional, interesting and pioneering as one, representing IP brands such as "Flowing Songs", "Heroes of Mass Creation", "I am a Storyteller", "I want to start a business", "True LIVE Real Music", "Born I Am Talented", "HELLO China" and a large number of high-quality, high-rating, high-reputation large-scale original variety shows. He has been praised by leading units such as the Central Propaganda Department to the Propaganda Department of the Guangdong Provincial Party Committee.
Culture is the spiritual lifeblood of the nation, and literature and art are the clarion call of the times. In the future, Guangdong Satellite TV will take "the advocate of a better life" as a footnote point to continuously give the brand life tension, and strive to create a "cloud satellite TV ecosystem", create a new mainstream Bay Area satellite TV, tell the Chinese story with affection, and show the world a credible, cute and respectable image of China.
Written by Huang Zehui Editor/ Zhang Jiayun
Editor-in-Charge/Zhang Ruixiang Editor-in-Chief/Jiang Chang'an