Fun or exciting, Xiaomi Mi 12 series warm-up is inseparable from the iPhone 13 series. The impression is that this is the first time in the history of Xiaomi mobile phones that it has begun to face the iPhone of the same period in the warm-up stage. And this time Lei Jun did not shy away from it at all, bluntly saying that Xiaomi is to learn from Apple, and the goal of the Xiaomi 12 series is the iPhone 13 series.
Do you remember Lei Jun's first lecture on August 10? At that press conference, Lei Jun announced that "in the next three years, Xiaomi will officially impact the world's first" In order to be the world's first, we must first surpass the world's third, then Apple is Xiaomi's first goal. Under this premise, Xiaomi must not only surpass Apple in sales, but also lay out mobile phones that are in the same period as the iPhone in terms of products.
Xiaomi Mi 12 was born in this competitive environment, because Lei Jun understands very well that it seems that everyone is doing large-screen mobile phones. In fact, the small-screen iPhone is the real main force of Apple's sales, and big data shows that the standard version of the iPhone accounts for about 75-80% of Apple's overall sales every year. So this time the Xiaomi Mi 12 series is a challenge to the iPhone 13, and the overall price is expected to cover between 4,000-5,000 yuan.
In addition to xiaomi mi 12 and mi 12 pro, everyone has overlooked a key point. This time there is also the Xiaomi Mi 12X model, but the official heart has not warmed up. According to industry insiders, Xiaomi 12X is not an upgraded version of Xiaomi 11S, but a core version of Xiaomi 12, in addition to changing the processor from Snapdragon 8Gen 1 to Snapdragon 870, other parts are completely consistent with Xiaomi Mi 12. This shows that the Xiaomi Mi 12X targets consumers in the price range of 3000-4000 yuan. Therefore, the three models of Xiaomi 12 series completely cover the price range of 3000-5000 yuan.
Therefore, Lei Jun is very ambitious this time, and the goal of the Xiaomi Mi 12 series is to take the small screen flagship, so that everyone can spend less money to buy a better overall experience than the iPhone 13.
Domestic mobile phones benchmark apple this is the most difficult road, but no matter how difficult it is, someone has to go! Since Xiaomi has chosen this path, it is ready to meet all difficulties. Give Xiaomi time, I believe that this time the Xiaomi 12 series will not disappoint everyone.