On December 26th, the "2021 Shanghai Design Invitation Exhibition - Domain Poster" and the "2021 Shanghai Design 10×10' Global Poster Invitation Exhibition" opened at the same time in the 15th and 16th halls of the 0-meter floor of the China Art Palace, promoting the model of "dual event linkage" and launching a poster dialogue between "Shanghai Design" and global design.
The exhibition is co-sponsored by the Shanghai Academy of Fine Arts of Shanghai University and the China Art Palace, and the academic guidance units are the Graphic Design Art Committee of the China Artists Association and the Shanghai Creative Design Workers Association.
"2021 Shanghai Design Invitation Exhibition - Domain Poster" is divided into two parts: "History and Memory" and "Pluralism and Dialogue", focusing on the urban market domain of Shanghai with the linear development axis of time, asking about the urban paradigm of modern Chinese design in the style of "Haipai", and using this to construct the Chinese coordinates of "New Haipai" urban design.
Among them, "History and Memory" exhibits 106 Shanghai print posters from the early 20th century to 2010, covering the original printed commercial posters and cultural posters such as old Shanghai month cards, New Year paintings, and propaganda posters, as well as some poster design manuscripts. From the four sections of "Business and Communication", "Ideal and Publicity", "Concept and Form" and "Culture and Exchange", the exhibits focus on the three keywords of "city", "vision" and "daily life", outlining the visual construction of Shanghai's urban image.
This part of the exhibit brings together the old Shanghai monthly cards of Zhou Muqiao, Zheng Mantuo, Hang Zhiying, Hu Boxiang, Xu Yongqing and other famous artists, and the urban theme propaganda posters and New Year paintings of Zhang Zhengyu, Zhang Leping, Li Mubai, Ha Qiongwen, Yang Wenxiu, Qian Daxin, Cai Zhenhua and others. At the same time, the original manuscripts of Ding Yixin, You Longgu and others were also exhibited.
"Diversity and Dialogue" focuses on the contemporary Shanghai metropolitan market, focusing on the two keywords of "Shanghai" and "poster", and is divided into two sections: "Shanghai Scene" and "Shanghai Impression".
The "Shanghai Scene" section features posters of Contemporary Culture in Shanghai after 2011. It is worth mentioning that the "Impression of Shanghai" section and the "2021 Shanghai Design 10×10 Global Poster Invitation Exhibition" are both independent and echo each other, forming a poster dialogue between Shanghai design and global design.
Since 2018, the "Shanghai Design 10×10" event, founded by the Shanghai Academy of Fine Arts of Shanghai University, has been successfully held for three sessions. As an exhibition and exchange project that extends the concept of "Shanghai Design", the event aims to build a high-end platform for global design cooperation and exchange, based on Shanghai and looking at the world, and enhance the international influence of "Shanghai Design" and the design competitiveness of Shanghai Design Capital.
The 2021 "Shanghai Design 10×10" event consists of the "2021 Shanghai Design 10×10 Global Poster Invitation Exhibition" and the "2021 Shanghai Design 10×10' Global Design Summit". Among them, the "2021 Shanghai Design 10×10 Global Poster Invitation Exhibition" with representatives of 10 of the world's top design organizations as joint curators invited more than 100 graphic designers from more than 20 countries and regions to create themed posters with the theme of "Shanghai Impression", aiming to show the impression and image expression of global designers on Shanghai city.
The poster "Towards a Farther Future" uses the shining sun to show the magnificent road of Shanghai from the past to the modern and then to the future. The poster "The Great White Rabbit and Snow White" combines the classic packaging of the Great White Rabbit produced in Shanghai with the Western Snow White, showing the exchange and integration of Chinese and Western cultures.
According to reports, the "2021 'Shanghai Design 10×10' Global Design Summit" will be held on December 27 at the Shanghai Academy of Fine Arts of Shanghai University. On the one hand, the summit brought together the design representatives of 10 top design organizations around the world, such as the Russian Golden Bee International Graphic Design Biennale and the Finnish Lahti International Poster Triennial, to conduct academic research and forward-looking discussions on the most cutting-edge issues in the future of design.
In addition, the works in the "2021 Shanghai Design Invitation Exhibition - Domain Poster" will be further displayed and creatively shared in the "2021 Shanghai Design 10×10' Global Design Summit", and dozens of Chinese designers of the new generation will gather at the summit of Shanghai University Shanghai Academy of Fine Arts to express their views on the artistic boundaries of posters, the design sharing of exhibited posters and the future development of posters, so as to form a dialogue between "Shanghai Design" and global design.