Text/Dong Review/Zi Yang Proofreader/Zhi Qiu
The changes and developments of the Internet era have also had a major impact on the lives of ordinary people. For example, the current consumers' food, clothing, housing and transportation have undergone certain changes with the advent of the Internet era.
However, if you really think about the question of "the aspects where consumers feel the most about the changes in the Internet", the replacement of smartphones has become the answer for the largest audience.
The mobile phone industry is becoming increasingly competitive, consumers have higher and higher requirements for mobile phones, and it is not easy to gain a foothold in the current mobile phone market. Of course, many mobile phone brands have also been forced to withdraw from the market in the process of fierce competition for smartphone brands. 8848 is one of them.
It used to be a status symbol
Nowadays, when it comes to mobile phone brands, consumers must first think of Huami, OV and familiar mobile phone brands such as Apple and Samsung. For the 8848 domestic mobile phone brand, few people remember its name.
But the former 8848 can be described as popular.
As a mobile phone brand built specifically for business people, 8848 was once the standard for successful people. High-end, atmospheric words such as crocodile skin, titanium alloy and sapphire blue are concentrated in the 8848 mobile phone.
According to the data: In 2015, Du Guoyao created the mobile phone brand of 8848, which was launched for sale in July of the same year. At that time, although 8848, which wore the label of "successful men's standard", tested the water at a price of 9999 yuan, there were still many aristocrats and entrepreneurs in the business circle who bought it.
According to the author's understanding, in the 3 years since the 8848 was listed, although it only sold more than 400,000 units, its sales were as high as more than 700 million.
Unfortunately, the 8848 that was once robbed by successful men has now disappeared.
The "aristocratic mobile phone" disappeared
Earlier, when the name was selected, the name 8848 was chosen because the height of Mount Everest was 8848 meters, that is to say, the users who used the 8848 mobile phone were all upper-class people, and the choice of the name 8848 also hoped that the subsequent sales could reach this height.
However, although in the early stage of development, 8848 was loved by business people with high-end positioning and a series of marketing, and achieved good marketing results. But today, almost no one is willing to pay the IQ tax.
At the beginning of the sale, the V2 version of the 8848 titanium mobile phone priced at 12999 yuan has now fallen to about 7000 yuan, and even in some e-commerce platforms, it only takes 5999 yuan to get it.
However, from the perspective of related sales results, it is still difficult for consumers to buy it. After all, in today's smartphone market, 8848 has difficulty occupying a place, even if it falls to the "cabbage price", it is not easy to regain the favor of consumers.
Why did 8848 gradually fall?
Why did the once popular 8848 fall? Taken together, there are no more than two reasons.
First, the 8848 has too few mobile phone versions, and the performance of the mobile phone is outdated.
As one of the daily electronic consumer goods of consumers, consumers are most concerned about the performance and quality of mobile phones. Unfortunately, the 8848 mobile phone not only cannot compare with the current xiaomi, OPPO, vivo and other mobile phone brands, but also the quality is not satisfactory.
Many consumers said that the 8848 mobile phone they purchased has been completely stuck and cannot be operated.
Second, the 8848 harvest user IQ tax is difficult to be recognized by consumers.
At the beginning of the birth of 8848, perhaps many industry leaders were willing to pay for the high price of 8848 because of their freshness. However, with the development of the current smart phone brand, there are fewer and fewer people who are willing to be cut leeks, and naturally 8848 is gradually falling.
Write at the end
For the price reduction of 8848, the explanation given by the company is that it hopes that more people will have the opportunity to experience the 8848 mobile phone products. I don't know whether 8848 can't find the current positioning, or overconfident in the company's products, there will be such a hard explanation.
Have you heard of the 8848 mobile phone brand?