"Wash The Tea" Chali XCX released a new song, and what made her criticized was not the song itself, but a piece of clothing she wore the night before the song? Since the millennials, celebrities have loved to respond to the media with costumes, and "clapback t-shirts" have become a new fad, with simple colors printed with distinctive slogans, which is their individual response to controversy. In an era without social media or even the internet, t-shirts were people's "tweets" — there were no 404s back then.
Some time ago, the British choking little diva who just released the new song "Crash"" "Wash the tea" Charli XCX was once again drowned in the drool of harsh critics. But this time, at the center of the event's vortex isn't her new album, but a T-shirt she's wearing. On the eve of the new song's release, Charli was photographed walking out of the restaurant wearing a pink tunic that read "They don't build statues of critis" (they don't make statues of critics).
The coincidental timing and sensitive objects made this T-shirt considered by some to be a mockery of potential critics of Crash, and some even said to this T-shirt: "It's really sad to laugh off the big teeth!" ”
Critics' interpretations, or perhaps misreadings, are not unfounded, in part because there are many precedents for "clapback t-shirts" like this. For decades, celebrities have used paparazzi footage and the compassionate power of such slogans to deliver targeted messages to the media and the public.
"Fight Back Queen" Britney
Clap back, a short, powerful word, refers to responding quickly to unfriendly remarks or treatments, and often has the effect of shutting people up. In the millennial era before Twitter, the clapback t-shirt became a powerful weapon for celebrities full of personality and attitude to respond to public opinion.
Britney Spears, once the queen of the clapback t-shirt. She is sexy and hot, and in the era before the Internet was widespread, she could set off a storm of trends around the world. The media targeted her for everything, from songs and dance costumes to her private life relationships, and after she broke up with "Jia Boss" Justin Timberlake, the media even recklessly talked about her body and asked her if she retained her virginity.
So, when "Boss Jia" spread the scandal of dating her new girlfriend, she wore a T-shirt with "dump him" written on it, took to the street, "throw him away", dumped the scumbag, bid farewell to her ex-boyfriend, and silently countered the media's previous remarks that implied that she was cheating, laughing at the unscrupulous tabloids.
Some time later, she appeared in the United States wearing another T-shirt that read I am a virgin(but this is an old t-shirt) (I'm a, but this is an old T-shirt), shutting down the media chatter.
Since then, Britney has skillfully used the clappback t-shirt to highlight her personality, "Move Bitch" and "I am the American Dream", all of which are her battle manifestos.
Unlike today's twitter lips and swords, nor is it like the silence on Weibo now, in that era when social media has not yet been popular, celebrities can use such a primitive and simple way to penetrate the unpleasant counterattack on the body, face the paparazzi camera, and fight back clearly and plainly.
Y2K-style response, digital indigenous inheritance "fights back"
At the turn of the century, "Y2K", computer and Internet communication is in the ascendant, and celebrities represented by Britney write their counterattacks on the field of public opinion, and the vivid and dynamic color scheme and short and powerful text show the positive attitude of futurism, bravely sweeping away the decadence of the 90s.
Not just in the millennials, but in today's era of highly developed social media, this generation of digital natives who have grown up with the development of the Internet is still using the clappback t-shirt to make their voices heard.
"Twilight couple" Robert Pattinson and Kirsten Stewart were chased and blocked by the paparazzi during their love affair, and even after the breakup, they were annoyed and annoyed, and both angrily rebuked the paparazzi with a counterattack T-shirt to "get out".
In 2017, Dior unveiled the "We should all be feminist" T-shirt, highlighting a new attitude to the times.
Some people complain that "I've never seen so many feminists on the street", and some people say that it is just a small trick designed by Dior to cater to the post-90s and even millennials, but it has proved to be successful. This spring and summer, sales in Dior's fashion division rose 17.2 percent year-on-year to €1,047 million, while net profit surged 58 percent to €117 million.
With this T-shirt, new Dior design director Maria Grazia Chiuri announces herself as the first female design director in the 71-year history of the old fashion. At the same time, Dior, who has always been known for his elegance and beauty, has also been rejuvenated, showing a diversified and modern feminist charm, and cutting off the past self who adhered to the conservative clothing concept and supported women's return to the family.
As petra Collins, an internationally renowned photographer, puts it: "I grew up in the age of slogan-heavy clothing and always thought it was a very interesting thing to do. I like that people put on t-shirts and make their attitudes clear, that's what they want to tell the world. ”
Clapback t-shirt shows the potential of clothing to be an expression symbol, and even without social media, the expression of attitude is not absent. Fashion is never limited to aesthetics, but also the examination of events and even the times, they can loudly and clearly convey the voice of the wearer, or counter-response, or vocal response, the meaning is self-evident.
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